Agfa to host virtual event for offset printing industry

A series of targeted educational webinars

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Agfa
Agfa to host virtual event for offset printing industry

Agfa has announced Studio 4D48, a six-day virtual event featuring sessions to support printing companies worldwide through the current business challenges and help them plan for the future. The event will run from 18 June to 26 June, coinciding with the original drupa time frame.

The series of targeted educational webinars focus on market and technology trends as well as on the way printing companies can benefit from Agfa’s latest made-to-measure printing innovations for the offset printing industry. These include printing plates, hardware, and a range of workflow, color management, print standardization, and screening software. All of them underpin Agfa’s ECO³ approach, aimed at making print operations more economical, ecological, and extra convenient.

“4D48 would have been our booth number at drupa,” says Guy Desmet, head of Marketing for Agfa’s business division Offset Solutions. “Drupa and other tradeshows may have been postponed or even canceled due to the COVID-19 outbreak, but our commitment to the printing industry stands strong. We want to inspire and engage in printing companies. In Studio 4D48, our experts will give them an update on our offering, and how it can move their businesses forward in a cost-effective way.”

In total, the event will play host to two webinars per day across the six days, consisting of a mix of expert talks, user cases, and Q&A sessions. Each webinar focuses on a specific market segment, including commercial heatset and sheetfed printing, offset packaging, and newspaper print production. Various kinds of automation and efficiency increases, as well as cost reduction, will be a common thread. All webinars will be streamed from Agfa’s headquarters in Belgium, in English. They will last between 30 and 45 minutes each.

To see the full list of scheduled Studio 4D48 sessions and to register, visit www.studio4d48.com. Links to the recordings will be made available at the conclusion of the event.

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.

As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

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