Media Expo Mumbai 2020 concludes after a stellar display of revolutionary innovations

Launch of Media Expo Excellence Awards 2020

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Media Expo 2020 concludes on a high note
Media Expo 2020 concludes on a high note

From featuring transformative showcases to providing networking opportunities, Media Expo Mumbai 2020 concluded another successful edition in its series. Innovations like the Dimense printer and Podlabs were among the show stealing displays at the expo.

A platform equipped with next-gen innovations and opportunities for business collaboration, the 46th edition of Media Expo held from 20 to 22 February 2020 at Bombay Exhibition Center, Mumbai delivered a highly-prolific and dynamic experience to both the exhibitors and visitors. Over the course of three days, the trade fair welcomed 12,554 visitors to multiple products and technologies from 159 exhibitors, including 21 new entrants on the show floor.

While the fair succeeded in delivering prime opportunities for exploring new technology and initiating new engagements, the launch of Media Expo Excellence Awards (MEA) 2020 emerged as one of the key highlights of this edition. A platform celebrating innovations in OOH, MEA 2020 awarded the initiatives of agencies and vendors involved in creative brand campaigns. Concluding the honorary night, KV Sridhar, ad guru and a member of the jury panel currently serving as the founder and chief creative officer at HyperCollective, said, “I think outdoor has been one of the neglected mediums that have not been honored enough. I think this brilliant effort through MEA 2020 will allow people to focus on capabilities in OOH and will bring in far more creativity, technology and demand for the OOH advertising which is an apparent need of the hour.”

New product unveiling and live demonstrations of latest industrial technology from major brands like Hewlett Packard (HP), Fujifilm, Colorjet, Ace Infotex, Mimaki, Mehta Cad Cam, Negi and Aestrik Techno Signs peaked the interest of various buyers and decision makers from the industry.

Bringing innovations from across the sector, Media Expo garnered significant attention from the business heads, top industry personnel, suppliers, retailers and various other professionals visiting the fair who were treated to a glimpse of the futuristic technology in advertising, media print and digital signage platforms. Limca book of records holder and interior designer, Kanika Bawa, impressed by the quality and variety of displays at Media Expo Mumbai 2020, said, “Media Expo was an eye-opener to me. It was an all-encompassing experience to witness such feature-rich products as well as the technology involved in them. It was also an enriching experience as we could interact with the manufacturers and understand the process right from input to the final product.”

Futuristic displays from the show floor

Leading an ensemble of new-age technology at Media Expo Mumbai 2020, the Dimense printer by Apsom Infotex provided a glimpse into the revolutionary capabilities of printers. Executing high-profile and high-speed 3D wallpaper printing and embossing, the printer renders a premium and durable output. Another fine addition to the products featured at the fair was the AI and machine-learning based point of display (PoD) technology by the brand ‘Podlabs’. From analyzing the gender to assessing the behavioral response of any consumer to a specific product, Podlabs offers a precise description of consumer’s gender, age, behavior, preferences, and other relative intelligence towards any given product in an app based UI.

Owing to such revolutionary showcase in Point of Purchase (POP), Podlabs garnered the attention of several visitors at the fair. Atul Gaikwad, director and chief executive officer at Podlabs, commended Media Expo as a venue of remarkable opportunities as he summarized his first-ever experience as an exhibitor at the fair, “Participating for the first time, our experience at Media Expo has been phenomenal. Top-tier professionals visiting our booth, like brand marketers, brand owners, and advertising heads have conveyed their interest in our product. After receiving so much exposure, we are certainly happy with the current edition and will be surely looking forward to the next New Delhi edition.”

Media Expo Mumbai 2020 concluded on a high-note introducing the industry to a new face of innovation in advertising, print media, and the signage segment. The next edition of Media Expo, that is scheduled to be held at Pragati Maidan, New Delhi from 18 to 20 September 2020, will continue to feature a wide variety of high-end innovations on its show floor.

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.

As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

It is the right time to support our high-impact reporting and authoritative and technical information with some of the best correspondents in the industry. Readers can power Indian Printer and Publisher’s balanced industry journalism and help sustain us by subscribing.

– Naresh Khanna

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