Media Expo Mumbai 2020 concludes after a stellar display of revolutionary innovations

Launch of Media Expo Excellence Awards 2020

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Media Expo 2020 concludes on a high note
Media Expo 2020 concludes on a high note

From featuring transformative showcases to providing networking opportunities, Media Expo Mumbai 2020 concluded another successful edition in its series. Innovations like the Dimense printer and Podlabs were among the show stealing displays at the expo.

A platform equipped with next-gen innovations and opportunities for business collaboration, the 46th edition of Media Expo held from 20 to 22 February 2020 at Bombay Exhibition Center, Mumbai delivered a highly-prolific and dynamic experience to both the exhibitors and visitors. Over the course of three days, the trade fair welcomed 12,554 visitors to multiple products and technologies from 159 exhibitors, including 21 new entrants on the show floor.

While the fair succeeded in delivering prime opportunities for exploring new technology and initiating new engagements, the launch of Media Expo Excellence Awards (MEA) 2020 emerged as one of the key highlights of this edition. A platform celebrating innovations in OOH, MEA 2020 awarded the initiatives of agencies and vendors involved in creative brand campaigns. Concluding the honorary night, KV Sridhar, ad guru and a member of the jury panel currently serving as the founder and chief creative officer at HyperCollective, said, “I think outdoor has been one of the neglected mediums that have not been honored enough. I think this brilliant effort through MEA 2020 will allow people to focus on capabilities in OOH and will bring in far more creativity, technology and demand for the OOH advertising which is an apparent need of the hour.”

New product unveiling and live demonstrations of latest industrial technology from major brands like Hewlett Packard (HP), Fujifilm, Colorjet, Ace Infotex, Mimaki, Mehta Cad Cam, Negi and Aestrik Techno Signs peaked the interest of various buyers and decision makers from the industry.

Bringing innovations from across the sector, Media Expo garnered significant attention from the business heads, top industry personnel, suppliers, retailers and various other professionals visiting the fair who were treated to a glimpse of the futuristic technology in advertising, media print and digital signage platforms. Limca book of records holder and interior designer, Kanika Bawa, impressed by the quality and variety of displays at Media Expo Mumbai 2020, said, “Media Expo was an eye-opener to me. It was an all-encompassing experience to witness such feature-rich products as well as the technology involved in them. It was also an enriching experience as we could interact with the manufacturers and understand the process right from input to the final product.”

Futuristic displays from the show floor

Leading an ensemble of new-age technology at Media Expo Mumbai 2020, the Dimense printer by Apsom Infotex provided a glimpse into the revolutionary capabilities of printers. Executing high-profile and high-speed 3D wallpaper printing and embossing, the printer renders a premium and durable output. Another fine addition to the products featured at the fair was the AI and machine-learning based point of display (PoD) technology by the brand ‘Podlabs’. From analyzing the gender to assessing the behavioral response of any consumer to a specific product, Podlabs offers a precise description of consumer’s gender, age, behavior, preferences, and other relative intelligence towards any given product in an app based UI.

Owing to such revolutionary showcase in Point of Purchase (POP), Podlabs garnered the attention of several visitors at the fair. Atul Gaikwad, director and chief executive officer at Podlabs, commended Media Expo as a venue of remarkable opportunities as he summarized his first-ever experience as an exhibitor at the fair, “Participating for the first time, our experience at Media Expo has been phenomenal. Top-tier professionals visiting our booth, like brand marketers, brand owners, and advertising heads have conveyed their interest in our product. After receiving so much exposure, we are certainly happy with the current edition and will be surely looking forward to the next New Delhi edition.”

Media Expo Mumbai 2020 concluded on a high-note introducing the industry to a new face of innovation in advertising, print media, and the signage segment. The next edition of Media Expo, that is scheduled to be held at Pragati Maidan, New Delhi from 18 to 20 September 2020, will continue to feature a wide variety of high-end innovations on its show floor.

2023 promises an interesting ride for print in India

Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. While the print and packaging industries have been resilient in the past 33 months since the pandemic lockdown of 25 March 2020, the commercial printing and newspaper industries have yet to recover their pre-Covid trajectory.

The fragmented commercial printing industry faces substantial challenges as does the newspaper industry. While digital short-run printing and the signage industry seem to be recovering a bit faster, ultimately their growth will also be moderated by the progress of the overall economy. On the other hand book printing exports are doing well but they too face several supply-chain and logistics challenges.

The price of publication papers including newsprint has been high in the past year while availability is diminished by several mills shutting down their publication paper and newsprint machines in the past four years. Indian paper mills are also exporting many types of paper and have raised prices for Indian printers. To some extent, this has helped in the recovery of the digital printing industry with its on-demand short-run and low-wastage paradigm.

Ultimately digital print and other digital channels will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future. For instance, there is no alternative to a rise in textbook consumption but this segment will only reach normality in the next financial year beginning on 1 April 2023.

Thus while the new normal is a moving target and many commercial printers look to diversification, we believe that our target audiences may shift and change. Like them, we will also have to adapt with agility to keep up with their business and technical information needs.

Our 2023 media kit is ready, and it is the right time to take stock and reconnect with your potential markets and customers. Print is the glue for the growth of liberal education, new industry, and an emerging economy. We seek your participation in what promises to be an interesting ride.

– Naresh Khanna

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