PAMEX 2020 delivers unprecedented value

Exhibitors receive serious enquiries and close several deals

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Belying all apprehensions of the perceived slowdown in the economy in general and the printing industry in particular, PAMEX 2020 presented the face of a vibrant industry, raring to reinvent itself and ready to move forward with optimism. The 14th edition of the event saw a 15% growth in exhibitor area and a 20% higher visitor turnout. But the real success story of PAMEX was “not in the increased numbers alone but also in the quality and the geographical range of visitors that it attracted,” opined Deepak Chawla, general manager – Marketing, Technova. The event concluded on 9 January 2020 at the Bombay Exhibition Centre in Mumbai.

Several exhibitors reported many serious enquiries and also significant sales on the ground. The visitor enthusiasm seen a few months before the major Industry event, drupa, held great portends for the international industry players that are looking to India to provide an even greater footfall to the international event than the 19,000 printers that it sent in the last edition.

The world thought leaders converged in the parallel WPCF conference to brief the printers on new industry trends and opportunities as they gear themselves to meet the growing challenges posed by shrinking traditional business and changing customer expectations. The industry also honored its stalwarts at the VCLA award and celebrated the excellence of its printers at the NAEP Awards in glittering functions that added a lot of allure to the ongoing exhibition.

“The success of an event of this magnitude does not happen as a co-incidence. A lot of meticulous planning and hard work goes into the promotion and organizing of the event. I congratulate the entire AIFMP and Print-Packaging team for pulling off a great exhibition with such élan,” said Kamal Chopra, chairman, PAMEX, who had spearheaded an International Outreach Program and a grassroots Print Odyssey in the months leading to the exhibition.

The next edition of PAMEX will be held from 23 to 26 March 2022 at the same venue and will include a separate hall for the label industry suppliers.

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.

As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

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– Naresh Khanna

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