Huge scope for fine paper in India

Sona Papers shows exclusive paper variants at Pamex

Sona Paper's Mumbai team at their stand in Pamex

Sona Papers stand at the recently concluded Pamex 2017, mesmerised the visitors with its eye-catching display of fine and exclusive paper portfolio from across the globe. The papers displayed were with unique surfaces and varied touch and feel for both printing and packaging industry applications.

On display during Pamex were product such as Gruppo Cordenons premium fine papers from Italy, Arjowiggins creative fine papers from UK/France, Lenzing – a 100% recycled paper from Austria, Mont Blanc/Ensemble/ Magic Colours unique affordable fine papers from Hansol, South Korea, Munken Design Range from Arctic Paper SA, Sweden.

Sona Papers has exclusive rights of distribution for the South-East Asia region for all the above-mentioned papers. Meanwhile, their varied range provides papers such as texture, coated-uncoated, metallic and coloured papers. These products are popular for graphic media applications like stationery, broachers, tags, bags, calendars, annual reports, coffee table books, Invitation, greetings and wedding cards and others. Brands such as The Taj, Godrej, Reliance Industries, Tanishq, Raymond, Abbott, Pfizer, Samsung, BOB, HDFC, LG, Tata Housing and DLF, among others use these papers.

Commercial segment drives paper business

Currently, major demand for papers is from the commercial segment for applications such as brochures, catalogues, calendar, leaflets, stationeries, invites, greetings and others. Natural Evolution is the most popular product in the industry. It comes in three variants White/Ivory/Recycled. This paper has brought revolution in fine paper industry due to its versatility. It has a special and invisible coating on the top, suitable for all kinds of printing, offset, digital, screen or inkjet.

When it comes to four colour printing, the surface should be white. If coloured paper is used, it will limit the vividness of the print. Some of Sona Paper’s solutions that are unique in surface touch and feel are Natural Evolution, Modigliani, Dali, Monalisa, Pike, Stardream Metalics range, Conqueror, Curious and Rives.

Sturdy paper variants for packaging

The company and its global counterparts are always developing innovative products for the packaging industry. Gaurav Kumar from Sona Papers, Mumbai, says, “Packaging is growing with a descent pace. Some of our products are meant for high-end luxury packaging and are preferred the most. Hence, the company has focussed on their paper ranges like Plike, Leather Like, Skin, Magic Colour, Artilibries used for packaging of boxes like packaging of chocolates, perfumes, jewellery, gift boxes and others.

Kumar, who was speaking to Indian Printer & Publisher on the sidelines of the Pamex 2017, shares, “Recently, Cordenons mills have come up with a new product for packaging industry, Stardream 2.0. This metallic-grade paper boasts of its strong properties like creasing and dust factor and is designed to hold for long and not to crack in the process and give exclusive feel too. We support our clients by our activities like providing samples, mock-ups and road shows, so that they can develop a unique product.”

He also believes that the packaging industry has shown a promising growth. Talking about the scope of fine paper and its future, he states, “Consumption of paper is huge and is increasing in India. Consumption of fine paper is almost negligible that shows there is a huge scope for fine paper penetration in the market. With customized solutions and value addition setting a trend in the printing and packaging industry, the printers who use regular paper are our target and to bring them on board for our fine paper is where we are heading to. Our paper ranges like Plike, Skin, Curious collection, Stardream, Boutique and Magic colour has a unique touch and feel.”

Interestingly, while comparing between the Metallic and the Curious Matter paper, he observes, “Metallic has been one of the most popular choice that is in demand since ages, but Matter will soon catch up, due to its rough, sand-like touch and feel of the product that is lauded by the end customers, making it one of the fastest growing category and an instant hit.”

Also, people’s preferences for eco-friendly products have increased. With high-end vivid printing made possible, paper fraternity is promoting eco-friendly options with qualities like biodegradability and recyclability over the plastic packaging. This makes paper a durable product for packaging segment as well. As a responsible business entity, Sona Papers markets environment friendly papers like FSC certified, chlorine free and recycled papers.

In 2024, we are looking at full recovery and growth-led investment in Indian printing

Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. It created the category of privately owned B2B print magazines in the country. And by its diversification in packaging, (Packaging South Asia), food processing and packaging (IndiFoodBev) and health and medical supply chain and packaging (HealthTekPak), and its community activities in training, research, and conferences (Ipp Services, Training and Research) the organization continues to create platforms that demonstrate the need for quality information, data, technology insights and events.

India is a large and tough terrain and while its book publishing and commercial printing industry have recovered and are increasingly embracing digital print, the Indian newspaper industry continues to recover its credibility and circulation. The signage industry is also recovering and new technologies and audiences such as digital 3D additive printing, digital textiles, and industrial printing are coming onto our pages. Diversification is a fact of life for our readers and like them, we will also have to adapt with agility to keep up with their business and technical information needs.

India is one of the fastest growing economies in nominal and real terms – in a region poised for the highest change in year to year expenditure in printing equipment and consumables. Our 2024 media kit is ready, and it is the right time to take stock – to emphasize your visibility and relevance to your customers and turn potential markets into conversations.

– Naresh Khanna

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