DIGC promotes IndiaSkills 2020 and WorldSkills 2021 at Pamex 2020

Making print attractive

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Radha Ramesh and Swapnil Erande of DOT Institute of Graphic Communication at Pamex 2020

As the Authorised World Skills India Training Centre (AWSITC) for Print Media Technology, the DOT Institute of Graphic Communication (DIGC) promoted IndiaSkills 2020 and WorldSkills 2021at Pamex 2020 and got a good response.

As part of Skill India mission, World Skills India is an initiative of the National Skill Development Corporation (NSDC) under the aegis of the Ministry of Skill Development and Entrepreneurship (MSDE), Government of India. Print Media Technology has been recognized as a ‘Skill’ as part of the Media & Entertainment Skills Council (MESC), governed under the NSDC. Aimed at promoting different skills on the regional, national and global levels, MESC strives to bring these skills to the forefront by creating awareness and generate opportunities in the Industry.

“This initiative is a good form of publicity for the print industry as many young people are not aware of what the print industry can offer. The idea is to propagate print so that students opt for print as a career option. Also, the print industry will benefit because of the skilled workforce,” says Radha Ramesh of DIGC.

World Skills Competition is the biggest skill competition in the world. More than 1500 contestants, below the age of 23, compete for gold, silver and bronze medals, in over 50 skills. The competitors represent the best of their peers and are selected through skill in World Skills Member countries. The recently concluded World Skills Competition 2019 held at Kazan, Russia saw the 48-member Indian team win one gold, one silver and two bronze medals besides 15 Medallions of Excellence.

The process includes registration, district, state, regional and national level competition (IndiaSkills). The next IndiaSkills competition would be held in September 2020, for which the registrations are open now. The only eligibility criterion to participate is that the candidate must be born on or after 1 January 1999. Interested candidates can register on www.worldskillsindia.co.in on or before 15 January 2020.  The shortlisted contestants will get a chance to compete at the national level competition – IndiaSkills 2020. The winners of IndiaSkills Competition 2020 will represent the country in their respective skill category at the global level at the 46th WorldSkills Competition to be held in September 2021 at Shanghai, China.

DIGC will be providing intensive training in Print Media Technology to the shortlisted contestants to prepare them for the next IndiaSkills and WorldSkills.

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.

As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

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– Naresh Khanna

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