MEA 2020 to recognize innovative and sustainable initiatives in modern campaigns

Media Expo Mumbai to host first-ever Media Expo Excellence Awards

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Media Expo Mumbai will host the first-ever Media Expo Excellence Awards to recognize and award the creative genius of both the agencies and vendors. Marketing campaigns involving green and innovative agendas will receive honors at the award show.

With nifty trends emerging across the advertising sector, the 46th edition of Media Expo Mumbai will be a major front for leading global brands in OOH advertising, printing, and the signage segment to showcase next-gen advertising and branding solutions.

At the 46th grand edition, Media Expo Mumbai is set to launch the very first edition of its industry awards show: Media Expo Excellence Awards (MEA). MEA 2020 will create a significant opportunity for agencies and vendors from the indoor and outdoor advertising and signage segment, to nominate and share their most successful and unique campaigns. A fair and transparent evaluation process has been set in place, officially tabulated by Ernst and Young (E&Y) and judged by eminent members from the industry. The nominees with the most eye-catching and effective campaigns will be awarded.

In order to highlight the importance of ‘sustainability in marketing’, MEA 2020 will also celebrate ‘Green Marketing Campaigns’ specifically aimed at recognizing and felicitating prodigious OOH campaigns that have incorporated products or materials that reduced or completely eliminated the negative impact to the environment.

Having established a name as a must-visit sourcing platform for the latest in marketing, printing and signage solutions, the three-day trade show will present a crucial platform where global brands can meet directly and gain networking opportunities to create a robust supplier network. Visitors will once again experience stunning live demonstrations of innovative tech from printing and signage, and explore new trends, products, and capabilities emerging in the market.

The upcoming edition will host more than 170 exhibitors and attract a myriad of visitors from across the sector, who will bear witness to numerous running machines which will be showcased by the exhibitors for demonstration.

Set to hit the show floor on 20 February 2020 at Bombay Exhibition Centre, Media Expo Mumbai will stimulate invaluable engagements between sector players and will provide tremendous insight into the untapped potential and opportunities looming in the advertising sector.

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.

As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

It is the right time to support our high-impact reporting and authoritative and technical information with some of the best correspondents in the industry. Readers can power Indian Printer and Publisher’s balanced industry journalism and help sustain us by subscribing.

– Naresh Khanna

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