MEA 2020 to recognize innovative and sustainable initiatives in modern campaigns

Media Expo Mumbai to host first-ever Media Expo Excellence Awards

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Media Expo Mumbai will host the first-ever Media Expo Excellence Awards to recognize and award the creative genius of both the agencies and vendors. Marketing campaigns involving green and innovative agendas will receive honors at the award show.

With nifty trends emerging across the advertising sector, the 46th edition of Media Expo Mumbai will be a major front for leading global brands in OOH advertising, printing, and the signage segment to showcase next-gen advertising and branding solutions.

At the 46th grand edition, Media Expo Mumbai is set to launch the very first edition of its industry awards show: Media Expo Excellence Awards (MEA). MEA 2020 will create a significant opportunity for agencies and vendors from the indoor and outdoor advertising and signage segment, to nominate and share their most successful and unique campaigns. A fair and transparent evaluation process has been set in place, officially tabulated by Ernst and Young (E&Y) and judged by eminent members from the industry. The nominees with the most eye-catching and effective campaigns will be awarded.

In order to highlight the importance of ‘sustainability in marketing’, MEA 2020 will also celebrate ‘Green Marketing Campaigns’ specifically aimed at recognizing and felicitating prodigious OOH campaigns that have incorporated products or materials that reduced or completely eliminated the negative impact to the environment.

Having established a name as a must-visit sourcing platform for the latest in marketing, printing and signage solutions, the three-day trade show will present a crucial platform where global brands can meet directly and gain networking opportunities to create a robust supplier network. Visitors will once again experience stunning live demonstrations of innovative tech from printing and signage, and explore new trends, products, and capabilities emerging in the market.

The upcoming edition will host more than 170 exhibitors and attract a myriad of visitors from across the sector, who will bear witness to numerous running machines which will be showcased by the exhibitors for demonstration.

Set to hit the show floor on 20 February 2020 at Bombay Exhibition Centre, Media Expo Mumbai will stimulate invaluable engagements between sector players and will provide tremendous insight into the untapped potential and opportunities looming in the advertising sector.

In 2024, we are looking at full recovery and growth-led investment in Indian printing

Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. It created the category of privately owned B2B print magazines in the country. And by its diversification in packaging, (Packaging South Asia), food processing and packaging (IndiFoodBev) and health and medical supply chain and packaging (HealthTekPak), and its community activities in training, research, and conferences (Ipp Services, Training and Research) the organization continues to create platforms that demonstrate the need for quality information, data, technology insights and events.

India is a large and tough terrain and while its book publishing and commercial printing industry have recovered and are increasingly embracing digital print, the Indian newspaper industry continues to recover its credibility and circulation. The signage industry is also recovering and new technologies and audiences such as digital 3D additive printing, digital textiles, and industrial printing are coming onto our pages. Diversification is a fact of life for our readers and like them, we will also have to adapt with agility to keep up with their business and technical information needs.

India is one of the fastest growing economies in nominal and real terms – in a region poised for the highest change in year to year expenditure in printing equipment and consumables. Our 2024 media kit is ready, and it is the right time to take stock – to emphasize your visibility and relevance to your customers and turn potential markets into conversations.

– Naresh Khanna

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