MEA 2020 to recognize innovative and sustainable initiatives in modern campaigns

Media Expo Mumbai to host first-ever Media Expo Excellence Awards

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Media Expo Mumbai will host the first-ever Media Expo Excellence Awards to recognize and award the creative genius of both the agencies and vendors. Marketing campaigns involving green and innovative agendas will receive honors at the award show.

With nifty trends emerging across the advertising sector, the 46th edition of Media Expo Mumbai will be a major front for leading global brands in OOH advertising, printing, and the signage segment to showcase next-gen advertising and branding solutions.

At the 46th grand edition, Media Expo Mumbai is set to launch the very first edition of its industry awards show: Media Expo Excellence Awards (MEA). MEA 2020 will create a significant opportunity for agencies and vendors from the indoor and outdoor advertising and signage segment, to nominate and share their most successful and unique campaigns. A fair and transparent evaluation process has been set in place, officially tabulated by Ernst and Young (E&Y) and judged by eminent members from the industry. The nominees with the most eye-catching and effective campaigns will be awarded.

In order to highlight the importance of ‘sustainability in marketing’, MEA 2020 will also celebrate ‘Green Marketing Campaigns’ specifically aimed at recognizing and felicitating prodigious OOH campaigns that have incorporated products or materials that reduced or completely eliminated the negative impact to the environment.

Having established a name as a must-visit sourcing platform for the latest in marketing, printing and signage solutions, the three-day trade show will present a crucial platform where global brands can meet directly and gain networking opportunities to create a robust supplier network. Visitors will once again experience stunning live demonstrations of innovative tech from printing and signage, and explore new trends, products, and capabilities emerging in the market.

The upcoming edition will host more than 170 exhibitors and attract a myriad of visitors from across the sector, who will bear witness to numerous running machines which will be showcased by the exhibitors for demonstration.

Set to hit the show floor on 20 February 2020 at Bombay Exhibition Centre, Media Expo Mumbai will stimulate invaluable engagements between sector players and will provide tremendous insight into the untapped potential and opportunities looming in the advertising sector.

2023 promises an interesting ride for print in India

Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. While the print and packaging industries have been resilient in the past 33 months since the pandemic lockdown of 25 March 2020, the commercial printing and newspaper industries have yet to recover their pre-Covid trajectory.

The fragmented commercial printing industry faces substantial challenges as does the newspaper industry. While digital short-run printing and the signage industry seem to be recovering a bit faster, ultimately their growth will also be moderated by the progress of the overall economy. On the other hand book printing exports are doing well but they too face several supply-chain and logistics challenges.

The price of publication papers including newsprint has been high in the past year while availability is diminished by several mills shutting down their publication paper and newsprint machines in the past four years. Indian paper mills are also exporting many types of paper and have raised prices for Indian printers. To some extent, this has helped in the recovery of the digital printing industry with its on-demand short-run and low-wastage paradigm.

Ultimately digital print and other digital channels will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future. For instance, there is no alternative to a rise in textbook consumption but this segment will only reach normality in the next financial year beginning on 1 April 2023.

Thus while the new normal is a moving target and many commercial printers look to diversification, we believe that our target audiences may shift and change. Like them, we will also have to adapt with agility to keep up with their business and technical information needs.

Our 2023 media kit is ready, and it is the right time to take stock and reconnect with your potential markets and customers. Print is the glue for the growth of liberal education, new industry, and an emerging economy. We seek your participation in what promises to be an interesting ride.

– Naresh Khanna

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