Xerox India puts up a strong show at Pamex 2020

Wide range of solutions

Xerox India stall at Pamex 2020. Photo IPP
Xerox India stall at Pamex 2020. Photo IPP

At Pamex 2020, Xerox India showcased a wide range of products, which included Iridesse Color Production Press, Versant V3100 and Versant 180 PrimeLink C9065/C9070. The company also offered a first look into its 100 ppm monochrome product Prime Link B9100.

At Pamex we showcased solutions meant for the entry-level as well as high-end markets. We tried to address all segments of the printing industry,” said Shankaracharya Laskar of Xerox India.

Talking about their marquee product Xerox Iridesse, Laskar said that the press helps printers look at value creation. Iridesse digital press can print metallic gold or silver dry ink, CMYK and clear or white dry ink in a single pass, giving print providers an immediate competitive edge in the growing digital printing enhancement market.

Iridesse production press ushers in a new era of production printing and brings to life the possibilities in printing beyond CMYK through digital specialty enhancements and color FLX technology, where a range of effects can be created through overlays and underlays of special metallic colors, white ink and clear ink.

Versant 3100 printer provides automation and more productivity, which helps meet the highest production demands while Versant 180 printer offers automation and quality in a compact footprint.

PrimeLink 9065 color printer consists of color MFP, which offers a range of digital front-ends to fit every print environment in addition to expanded media compatibility of 350 GSM and banner printing.

The New Prime Link B9100 monochrome light production printer allows copy, print, scan and eMail with an ability to print up to 350 GSM in monochrome as well as banner prints up to 26”.

Commenting on the response at Pamex 2020, Laskar said that Xerox products have seen amazing interest from a variety of customers.

We also expect the year 2020 to be a good one for us,” Laskar concluded.

2023 promises an interesting ride for print in India

Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. While the print and packaging industries have been resilient in the past 33 months since the pandemic lockdown of 25 March 2020, the commercial printing and newspaper industries have yet to recover their pre-Covid trajectory.

The fragmented commercial printing industry faces substantial challenges as does the newspaper industry. While digital short-run printing and the signage industry seem to be recovering a bit faster, ultimately their growth will also be moderated by the progress of the overall economy. On the other hand book printing exports are doing well but they too face several supply-chain and logistics challenges.

The price of publication papers including newsprint has been high in the past year while availability is diminished by several mills shutting down their publication paper and newsprint machines in the past four years. Indian paper mills are also exporting many types of paper and have raised prices for Indian printers. To some extent, this has helped in the recovery of the digital printing industry with its on-demand short-run and low-wastage paradigm.

Ultimately digital print and other digital channels will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future. For instance, there is no alternative to a rise in textbook consumption but this segment will only reach normality in the next financial year beginning on 1 April 2023.

Thus while the new normal is a moving target and many commercial printers look to diversification, we believe that our target audiences may shift and change. Like them, we will also have to adapt with agility to keep up with their business and technical information needs.

Our 2023 media kit is ready, and it is the right time to take stock and reconnect with your potential markets and customers. Print is the glue for the growth of liberal education, new industry, and an emerging economy. We seek your participation in what promises to be an interesting ride.

– Naresh Khanna

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