Xerox India puts up a strong show at Pamex 2020

Wide range of solutions

Xerox India stall at Pamex 2020. Photo IPP
Xerox India stall at Pamex 2020. Photo IPP

At Pamex 2020, Xerox India showcased a wide range of products, which included Iridesse Color Production Press, Versant V3100 and Versant 180 PrimeLink C9065/C9070. The company also offered a first look into its 100 ppm monochrome product Prime Link B9100.

At Pamex we showcased solutions meant for the entry-level as well as high-end markets. We tried to address all segments of the printing industry,” said Shankaracharya Laskar of Xerox India.

Talking about their marquee product Xerox Iridesse, Laskar said that the press helps printers look at value creation. Iridesse digital press can print metallic gold or silver dry ink, CMYK and clear or white dry ink in a single pass, giving print providers an immediate competitive edge in the growing digital printing enhancement market.

Iridesse production press ushers in a new era of production printing and brings to life the possibilities in printing beyond CMYK through digital specialty enhancements and color FLX technology, where a range of effects can be created through overlays and underlays of special metallic colors, white ink and clear ink.

Versant 3100 printer provides automation and more productivity, which helps meet the highest production demands while Versant 180 printer offers automation and quality in a compact footprint.

PrimeLink 9065 color printer consists of color MFP, which offers a range of digital front-ends to fit every print environment in addition to expanded media compatibility of 350 GSM and banner printing.

The New Prime Link B9100 monochrome light production printer allows copy, print, scan and eMail with an ability to print up to 350 GSM in monochrome as well as banner prints up to 26”.

Commenting on the response at Pamex 2020, Laskar said that Xerox products have seen amazing interest from a variety of customers.

We also expect the year 2020 to be a good one for us,” Laskar concluded.

In 2024, we are looking at full recovery and growth-led investment in Indian printing

Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. It created the category of privately owned B2B print magazines in the country. And by its diversification in packaging, (Packaging South Asia), food processing and packaging (IndiFoodBev) and health and medical supply chain and packaging (HealthTekPak), and its community activities in training, research, and conferences (Ipp Services, Training and Research) the organization continues to create platforms that demonstrate the need for quality information, data, technology insights and events.

India is a large and tough terrain and while its book publishing and commercial printing industry have recovered and are increasingly embracing digital print, the Indian newspaper industry continues to recover its credibility and circulation. The signage industry is also recovering and new technologies and audiences such as digital 3D additive printing, digital textiles, and industrial printing are coming onto our pages. Diversification is a fact of life for our readers and like them, we will also have to adapt with agility to keep up with their business and technical information needs.

India is one of the fastest growing economies in nominal and real terms – in a region poised for the highest change in year to year expenditure in printing equipment and consumables. Our 2024 media kit is ready, and it is the right time to take stock – to emphasize your visibility and relevance to your customers and turn potential markets into conversations.

– Naresh Khanna

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