Xerox India puts up a strong show at Pamex 2020

Wide range of solutions

Xerox India stall at Pamex 2020. Photo IPP
Xerox India stall at Pamex 2020. Photo IPP

At Pamex 2020, Xerox India showcased a wide range of products, which included Iridesse Color Production Press, Versant V3100 and Versant 180 PrimeLink C9065/C9070. The company also offered a first look into its 100 ppm monochrome product Prime Link B9100.

At Pamex we showcased solutions meant for the entry-level as well as high-end markets. We tried to address all segments of the printing industry,” said Shankaracharya Laskar of Xerox India.

Talking about their marquee product Xerox Iridesse, Laskar said that the press helps printers look at value creation. Iridesse digital press can print metallic gold or silver dry ink, CMYK and clear or white dry ink in a single pass, giving print providers an immediate competitive edge in the growing digital printing enhancement market.

Iridesse production press ushers in a new era of production printing and brings to life the possibilities in printing beyond CMYK through digital specialty enhancements and color FLX technology, where a range of effects can be created through overlays and underlays of special metallic colors, white ink and clear ink.

Versant 3100 printer provides automation and more productivity, which helps meet the highest production demands while Versant 180 printer offers automation and quality in a compact footprint.

PrimeLink 9065 color printer consists of color MFP, which offers a range of digital front-ends to fit every print environment in addition to expanded media compatibility of 350 GSM and banner printing.

The New Prime Link B9100 monochrome light production printer allows copy, print, scan and eMail with an ability to print up to 350 GSM in monochrome as well as banner prints up to 26”.

Commenting on the response at Pamex 2020, Laskar said that Xerox products have seen amazing interest from a variety of customers.

We also expect the year 2020 to be a good one for us,” Laskar concluded.

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.

As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

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– Naresh Khanna

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