It’s a no-brainer that quality journalism and content are key elements to hold your readers. Readers expect that the stories are covered in detail with great journalistic presentation. They are even willing to pay, no matter what the price tag of such a product is, as proven by The Hindu in some of its recent initiatives.
The Hindu, a leading English daily in India has strategically increased the number of stories in the newspaper and at the same time increased the cover price of the newspaper.
Mukund Padmanabhan, editor of The Hindu will explain how this strategic approach to their product helped them to win over paying readers at the upcoming WAN-IFRA India 2017, the 25th annual silver jubilee conference on 12 to 14 September at the ITC Grand Chola, Chennai.
To participate in this presentation and other unique case studies from around the world, register for the WAN-IFRA India 2017 conference, the meeting point of news publishers in South Asia. The WAN-IFRA India 2017 brochure can be downloaded from www.wan-ifra.org/india2017
Register online at www.wan-ifra.org/india2017 or call: +91.44.4211 0640 or eMail: infoindia@wan-ifra.org
In 2024, we are looking at full recovery and growth-led investment in Indian printing
Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. It created the category of privately owned B2B print magazines in the country. And by its diversification in packaging, (Packaging South Asia), food processing and packaging (IndiFoodBev) and health and medical supply chain and packaging (HealthTekPak), and its community activities in training, research, and conferences (Ipp Services, Training and Research) the organization continues to create platforms that demonstrate the need for quality information, data, technology insights and events.
India is a large and tough terrain and while its book publishing and commercial printing industry have recovered and are increasingly embracing digital print, the Indian newspaper industry continues to recover its credibility and circulation. The signage industry is also recovering and new technologies and audiences such as digital 3D additive printing, digital textiles, and industrial printing are coming onto our pages. Diversification is a fact of life for our readers and like them, we will also have to adapt with agility to keep up with their business and technical information needs.
India is one of the fastest growing economies in nominal and real terms – in a region poised for the highest change in year to year expenditure in printing equipment and consumables. Our 2024 media kit is ready, and it is the right time to take stock – to emphasize your visibility and relevance to your customers and turn potential markets into conversations.
– Naresh Khanna
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