Good journalism wins the heart and the purse of the readers

Good journalism wins the heart and the purse of the readers

It’s a no-brainer that quality journalism and content are key elements to hold your readers. Readers expect that the stories are covered in detail with great journalistic presentation. They are even willing to pay, no matter what the price tag of such a product is, as proven by The Hindu in some of its recent initiatives.

The Hindu, a leading English daily in India has strategically increased the number of stories in the newspaper and at the same time increased the cover price of the newspaper.

Mukund Padmanabhan, editor of The Hindu will explain how this strategic approach to their product helped them to win over paying readers at the upcoming WAN-IFRA India 2017, the 25th annual silver jubilee conference on 12 to 14 September at the ITC Grand Chola, Chennai.

To participate in this presentation and other unique case studies from around the world, register for the WAN-IFRA India 2017 conference, the meeting point of news publishers in South Asia. The WAN-IFRA India 2017 brochure can be downloaded from

Register online at or call: +91.44.4211 0640 or eMail:

2023 promises an interesting ride for print in India

Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. While the print and packaging industries have been resilient in the past 33 months since the pandemic lockdown of 25 March 2020, the commercial printing and newspaper industries have yet to recover their pre-Covid trajectory.

The fragmented commercial printing industry faces substantial challenges as does the newspaper industry. While digital short-run printing and the signage industry seem to be recovering a bit faster, ultimately their growth will also be moderated by the progress of the overall economy. On the other hand book printing exports are doing well but they too face several supply-chain and logistics challenges.

The price of publication papers including newsprint has been high in the past year while availability is diminished by several mills shutting down their publication paper and newsprint machines in the past four years. Indian paper mills are also exporting many types of paper and have raised prices for Indian printers. To some extent, this has helped in the recovery of the digital printing industry with its on-demand short-run and low-wastage paradigm.

Ultimately digital print and other digital channels will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future. For instance, there is no alternative to a rise in textbook consumption but this segment will only reach normality in the next financial year beginning on 1 April 2023.

Thus while the new normal is a moving target and many commercial printers look to diversification, we believe that our target audiences may shift and change. Like them, we will also have to adapt with agility to keep up with their business and technical information needs.

Our 2023 media kit is ready, and it is the right time to take stock and reconnect with your potential markets and customers. Print is the glue for the growth of liberal education, new industry, and an emerging economy. We seek your participation in what promises to be an interesting ride.

– Naresh Khanna

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