RMGT 790XL 4-color commissioned at Sri Jayaram Offset

The growing printing hub of Vijayawada

Sri Jayaram
G Venkateswara Reddy, owner of Sri Jayaram Offset with the newly installed RMGT 790ST-XL 4-color press

Gandhi Nagar, Vijayawada based Sri Jayaram Offset was set up in 2009. G Venkateswara Reddy, the owner of the press, was with the Indian Army and served during the Kargil War. After the war ended, Reddy left the army and decided to start his own business. This is when, inspired by a relative who was a printer, Sri Jayaram Offset was established. Reddy recently bought an RMGT 4-color LED UV ready press that was installed in August and is fully operational now. Indian Printer and Publisher met G Venkateswara Reddy, owner of Sri Jayaram Offset, to talk about the latest installation and about the commercial printing market in Vijayawada, which thrives on the printing of book titles, wedding cards, and calendars.

“Vijayawada is known as the printing hub in Andhra Pradesh. It is what Sivakasi is to Tamil Nadu. Printing of wedding cards is our mainstay though we undertake all kinds of commercial printing work. Around 40% of our work consists of wedding card printing; other commercial jobs like pamphlets, brochures, posters, book titles and calendars make up the remainder of our work. With Amravathi recently designated the new capital of Andhra, the printing industry has benefited a lot as we have also started receiving many printing jobs from the government. Basically, we cater to the whole of Andhra and Tamil Nadu,” says Reddy.

Increasing demand for quality

With the growing demand for print, Reddy also saw a surge in demand for quality work. “This is primarily why we felt the need to invest in a brand new machine. There is good demand in the market but there is excessive competition. However, I feel one who provides good quality can never suffer losses. Customers are now demanding quality work; they don’t want to settle for anything less than the best. So we felt bringing in a brand new machine will not only help us deliver exceptional quality but also help cut down on production time owing to the high-speed capacity of the new machine,” adds Reddy.

While on a visit to the PrintPack show earlier this year in Delhi, Reddy saw the RMGT 790ST-XL and decided to invest in it. Reddy was particularly impressed by the services being provided by Provin Technos (the authorized dealers of RMGT Ryobi machines in India), the machine cost and print quality. The 790ST-XL is a 4-color press that can be configured according to customer needs, providing the optimum printing environment for increasing productivity and profitability. Running at a top speed of 16,000 per hour, the press comes with a digital-controlled printing control system, which ensures high-speed and high-quality printing. It can handle 8-up printing of B5 size and has a double-diameter transfer cylinder for stable sheet transport. It is a fully automatic convertible perfecting device capable of one-pass perfecting and can handle sheet thicknesses up to 0.8 mm (optional). As far as inks are concerned, Reddy uses Toyo, Heidelberg and Turbo micro inks on the press.

Reddy’s printing press also has a used Mitsubishi E Series, which he has been running for the past 10 years. Although the machine calls for minor repair works at times, there have been no major issues with its working in all these years – the reason why Reddy was clear about investing in another Ryobi press. To ensure smooth running of the press, Reddy himself goes for periodic checks and stops work whenever he feels there is some problem with a machine part. “I make sure I get the part replaced immediately, even if I have to stop the work for a while. We are a small printing unit but we never compromise on quality. I have put in a lot of work into establishing this setup and I have plans to expand this unit further,” Reddy shares.

Going ahead, Reddy wants to have a prepress and finishing division in his unit for which he has already invested in a new space. He also has plans to diversify into packaging by the end of 2020.

2023 promises an interesting ride for print in India

Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. While the print and packaging industries have been resilient in the past 33 months since the pandemic lockdown of 25 March 2020, the commercial printing and newspaper industries have yet to recover their pre-Covid trajectory.

The fragmented commercial printing industry faces substantial challenges as does the newspaper industry. While digital short-run printing and the signage industry seem to be recovering a bit faster, ultimately their growth will also be moderated by the progress of the overall economy. On the other hand book printing exports are doing well but they too face several supply-chain and logistics challenges.

The price of publication papers including newsprint has been high in the past year while availability is diminished by several mills shutting down their publication paper and newsprint machines in the past four years. Indian paper mills are also exporting many types of paper and have raised prices for Indian printers. To some extent, this has helped in the recovery of the digital printing industry with its on-demand short-run and low-wastage paradigm.

Ultimately digital print and other digital channels will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future. For instance, there is no alternative to a rise in textbook consumption but this segment will only reach normality in the next financial year beginning on 1 April 2023.

Thus while the new normal is a moving target and many commercial printers look to diversification, we believe that our target audiences may shift and change. Like them, we will also have to adapt with agility to keep up with their business and technical information needs.

Our 2023 media kit is ready, and it is the right time to take stock and reconnect with your potential markets and customers. Print is the glue for the growth of liberal education, new industry, and an emerging economy. We seek your participation in what promises to be an interesting ride.

– Naresh Khanna

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