Orafol unveils Oralite Eco Traffic printer at Media Expo Mumbai 2024

Capable of printing temporary and permanent traffic signs

Oralite Eco Traffic printer at the company’s stand. Photo IPP

In collaboration with printing technology expert Roland, Orafol, a leading manufacturer of retroreflective materials, unveiled the Oralite Eco Traffic printer at Media Expo Mumbai 2024. This solution marks an advancement in eco-solvent printing technology, specifically tailored for traffic applications.

The Oralite Eco Traffic printer represents a specialized solution designed to produce reusable temporary and permanent signs, catering to a wide range of applications in traffic safety, construction site signage, images within traffic signs, and various graphic uses. With its ability to produce traffic signs adhering to common national and international standards, the printer ensures reliability and compliance with certified signage requirements.

Printed applications at Orafol booth. Photo IPP

Commented on the significance of the innovation, Anshul Vashistha, national sales manager, Graphic Innovations at Orafol India, said, “With the rapid growth in the road network in India, the market for retroreflective signs is growing. We are manufacturing the retroreflective sheet as well as the print solution. So, our partners can now offer a complete solution to the government. This particular business fully runs on a business-to-government (B2G) model.”

In addition to the Oralite Eco Traffic printer, Orafol highlighted the Oralite 5017 eco-solvent digital printing inks, perfectly compatible with the printer and featuring highly resilient pigments.

“With this ink system, we offer a 7 to 12 years warranty depending upon the media being used. Whereas when you look at all the digital print machines, the maximum warranty they can offer is five years,” Vashistha said.

Key features of the Oralite Eco Traffic printer include its ability to handle a maximum media width of 295 mm to 1,371 mm and a maximum print width of 1,346 mm, ensuring versatility and efficiency in printing operations.

In 2024, we are looking at full recovery and growth-led investment in Indian printing

Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. It created the category of privately owned B2B print magazines in the country. And by its diversification in packaging, (Packaging South Asia), food processing and packaging (IndiFoodBev) and health and medical supply chain and packaging (HealthTekPak), and its community activities in training, research, and conferences (Ipp Services, Training and Research) the organization continues to create platforms that demonstrate the need for quality information, data, technology insights and events.

India is a large and tough terrain and while its book publishing and commercial printing industry have recovered and are increasingly embracing digital print, the Indian newspaper industry continues to recover its credibility and circulation. The signage industry is also recovering and new technologies and audiences such as digital 3D additive printing, digital textiles, and industrial printing are coming onto our pages. Diversification is a fact of life for our readers and like them, we will also have to adapt with agility to keep up with their business and technical information needs.

India is one of the fastest growing economies in nominal and real terms – in a region poised for the highest change in year to year expenditure in printing equipment and consumables. Our 2024 media kit is ready, and it is the right time to take stock – to emphasize your visibility and relevance to your customers and turn potential markets into conversations.

– Naresh Khanna

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