Media Expo Delhi 2019 grows by 14%

MEA Media Expo Excellence Awards to launch in Mumbai

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Michael Dehn, general manager – Sales and Marketing, Messe Frankfurt Trade Fairs India at Media Expo Delhi 2019
Michael Dehn, general manager – Sales and Marketing, Messe Frankfurt Trade Fairs India at Media Expo Delhi 2019

In a conversation with Michael Dehn, general manager – Sales and Marketing, Messe Frankfurt Trade Fairs India at Media Expo Delhi 2019, he said, “There is an increase in the number of visitors at this year’s Delhi show. The exhibition increased by 14% in size than last year. This is a dynamic industry and the three big concerns at this year’s show – environmental concerns and cost.”

Expanding on his point, Dehn said, “There is a huge pressure by customers to replace existing materials with more sustainable options. There is also a problem of replacing flex material with more environmentally friendly options. It is difficult to give up flex altogether because it is durable, can be used indoor and outdoor, very cheap, and finding its alternative is not easy. But I am honestly not worried about it, it is a pure volume question. The volume of the alternative material is low, but the moment it becomes mainstream, the volume will go up and its price will go down. Flex is affordable right now because of its volume. I am sure when flex was introduced, it was probably very expensive.”

“The mentality in the industry is also changing. The exhibitors tell me that the pressure from the customer’s side is increasing, especially with big customers who are willing to pay for it. And I am happy to say that one of the presentations during the conference on the first day of Media Expo focused on sustainability. The major industry players are passionate about these initiatives and the market will follow them,” Dehn explained.

The pressure from the customers for innovative options is forcing manufacturers to come up with new ideas. “In terms of 3D printing, there is more 3D printing technology this time than the last time. We have the world’s biggest 3D printer, Massivit 3D, on display by Arrow Digital. Apart from that, there is a question of how will digital replace traditional products. Digital products will not replace traditional technology. They can be integrated to complement each other. Some things are better on the screen while others are better in print. The two forms of technology will have to support each other. And you can see that happening in the form of hybrid printers at the stands of our exhibitors,” Dehn said.

According to Dehn, the exhibition had 25% international exhibitors. The show has grown by 64% since Messe Frankfurt took over Media Expo from MEX Exhibitions in 2016. The major attraction of the show was large format printing. Visitors had the chance to see live demonstrations, compare different products, and interact with the exhibitors to make decisions in real-time. The exhibition also had small and medium-sized businesses

Media Expo Mumbai will take place from 20 to 22 February 2020. Most of the exhibitors from the Delhi show have already confirmed their participation at the upcoming Mumbai show. The MEA Media Excellence will be launched at Media Expo Mumbai 2020. Along with Ernst & Young, Messe Frankfurt will organize the awards in the categories – innovative use of hoardings/billboards (non-lit), innovative use of ambient media, innovative use of transit media, innovative use of digital signage, innovative display of brand through POP/POS, eco-friendly brand of the year, digital signage company of the year, innovative POP solutions/products, printer of the year and agency of the year. The winners will be announced at the Mumbai show. The jury will include journalists, designers, and industry leaders.

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.

As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

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– Naresh Khanna

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