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JUMPSTART 2018, India’s congress for children’s content creators


We live in an era where the world is a village and boundaries have no meaning. For us, creators of content, this means an explosion of opportunities. Audiences come from any part of the world. New content delivery mediums fuel new forms of content; changing social values prod us towards new themes for our stories. Numbers and data map our choices, yet the future remains uncharted. Where are we going? This is the aim for JUMPSTART 2018, India’s only congress for children’s content creators.

On the 10th anniversary of JUMPSTART, publishers, authors, digital evangelists, edupreneurs, parents, teachers, librarians and exponents of kids media will come together to peep into the minds of the digital generation.

Organized by the German Book Office New Delhi, which is the South Asia node of the Frankfurt Book Fair, JUMPSTART was founded with the objective of building an exchange platform for the creative community and facilitate capacity development in the children’s content space. Since its inception JUMPSTART has completed 9 editions with over 181 speakers from 13 countries and over 20 industries, and has conducted 29 masterclasses on various topics, establishing itself as the space for creative ideation and collaboration.

The show will be held in November 2018 in two phases at two locations, Mumbai and New Delhi. The Mumbai edition of JUMPSTART 2018 (27 and 28 November 2018) will take place in collaboration with and at the Goethe Institut / Max Mueller Bhavan Mumbai, India. On Day 1, Prashasti Rastogi, director, GBO New Delhi will start the program with a welcome note. Leigh Hobbs, the Australian Children’s Laureate 2016-17, will be the keynote speaker and will talk on the topic ‘Creating successful books – market data or creative impulse?’. Madhuri Purandare, Sowmya Rajendran, Meredith Costain and many other children’s authors will be present at the show. The show will throw light on different aspects such as the rise of audiobooks, rights and licensing, and internet adventures.

On Day two at Goethe Institut Mumbai, there will be three masterclasses for illustrators, writers and young adults.

Day three, which is the second phase of the show, will be held in Craft Museum, Pragati Maidan, New Delhi, India on 30 November 2018. There will be many skill-building sessions with 2 masterclasses. Leigh Hobbs, Tina Narang, Meredith Costain and many other experts will be present at the show. Interested candidates can register online for the show for either location.

German Book Office New Delhi is the central contact and information center for the German and Indian book industry. It offers numerous services for experts and also serves as an ambassador for the German literary and publishing world on behalf of the Federal Foreign Office.

2023 promises an interesting ride for print in India

Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. While the print and packaging industries have been resilient in the past 33 months since the pandemic lockdown of 25 March 2020, the commercial printing and newspaper industries have yet to recover their pre-Covid trajectory.

The fragmented commercial printing industry faces substantial challenges as does the newspaper industry. While digital short-run printing and the signage industry seem to be recovering a bit faster, ultimately their growth will also be moderated by the progress of the overall economy. On the other hand book printing exports are doing well but they too face several supply-chain and logistics challenges.

The price of publication papers including newsprint has been high in the past year while availability is diminished by several mills shutting down their publication paper and newsprint machines in the past four years. Indian paper mills are also exporting many types of paper and have raised prices for Indian printers. To some extent, this has helped in the recovery of the digital printing industry with its on-demand short-run and low-wastage paradigm.

Ultimately digital print and other digital channels will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future. For instance, there is no alternative to a rise in textbook consumption but this segment will only reach normality in the next financial year beginning on 1 April 2023.

Thus while the new normal is a moving target and many commercial printers look to diversification, we believe that our target audiences may shift and change. Like them, we will also have to adapt with agility to keep up with their business and technical information needs.

Our 2023 media kit is ready, and it is the right time to take stock and reconnect with your potential markets and customers. Print is the glue for the growth of liberal education, new industry, and an emerging economy. We seek your participation in what promises to be an interesting ride.

– Naresh Khanna

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