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JUMPSTART 2018, India’s congress for children’s content creators


We live in an era where the world is a village and boundaries have no meaning. For us, creators of content, this means an explosion of opportunities. Audiences come from any part of the world. New content delivery mediums fuel new forms of content; changing social values prod us towards new themes for our stories. Numbers and data map our choices, yet the future remains uncharted. Where are we going? This is the aim for JUMPSTART 2018, India’s only congress for children’s content creators.

On the 10th anniversary of JUMPSTART, publishers, authors, digital evangelists, edupreneurs, parents, teachers, librarians and exponents of kids media will come together to peep into the minds of the digital generation.

Organized by the German Book Office New Delhi, which is the South Asia node of the Frankfurt Book Fair, JUMPSTART was founded with the objective of building an exchange platform for the creative community and facilitate capacity development in the children’s content space. Since its inception JUMPSTART has completed 9 editions with over 181 speakers from 13 countries and over 20 industries, and has conducted 29 masterclasses on various topics, establishing itself as the space for creative ideation and collaboration.

The show will be held in November 2018 in two phases at two locations, Mumbai and New Delhi. The Mumbai edition of JUMPSTART 2018 (27 and 28 November 2018) will take place in collaboration with and at the Goethe Institut / Max Mueller Bhavan Mumbai, India. On Day 1, Prashasti Rastogi, director, GBO New Delhi will start the program with a welcome note. Leigh Hobbs, the Australian Children’s Laureate 2016-17, will be the keynote speaker and will talk on the topic ‘Creating successful books – market data or creative impulse?’. Madhuri Purandare, Sowmya Rajendran, Meredith Costain and many other children’s authors will be present at the show. The show will throw light on different aspects such as the rise of audiobooks, rights and licensing, and internet adventures.

On Day two at Goethe Institut Mumbai, there will be three masterclasses for illustrators, writers and young adults.

Day three, which is the second phase of the show, will be held in Craft Museum, Pragati Maidan, New Delhi, India on 30 November 2018. There will be many skill-building sessions with 2 masterclasses. Leigh Hobbs, Tina Narang, Meredith Costain and many other experts will be present at the show. Interested candidates can register online for the show for either location.

German Book Office New Delhi is the central contact and information center for the German and Indian book industry. It offers numerous services for experts and also serves as an ambassador for the German literary and publishing world on behalf of the Federal Foreign Office.

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.

As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

It is the right time to support our high-impact reporting and authoritative and technical information with some of the best correspondents in the industry. Readers can power Indian Printer and Publisher’s balanced industry journalism and help sustain us by subscribing.

– Naresh Khanna

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