27th WAN IFRA annual conference, Delhi – 18&19 September

Driving revenue and excellence in challenging times

The 27th WAN IFRA annual conference will take place between 18 and 19 September 2019 at the Leela Ambience, Gurugram.
The 27th WAN IFRA annual conference will take place between 18 and 19 September 2019 at the Leela Ambience, Gurugram.

The 27th WAN IFRA annual conference, co-sponsored by The Indian Newspaper Society, will take place between 18 and 19 September 2019 at the Leela Ambience, Gurugram. The theme of this year’s conference is ‘Driving revenue and excellence in challenging times.’

The topics to be covered during the advertising summit on day one include a strategic shift in advertising, print power innovation, new revenue strategies, advertiser’s dilemma, and business transformation. During the printing summit on day two, the focus will be on operational excellence, maintenance of gears and folders, managing consumables, design thinking, and newspaper distribution.

The event will allow visitors to connect with more than 300 senior publishing executives from over 25 countries including publishers, chairmen, chief executive officers, chief operating officers, chief technology officers, managing directors, presidents, vice presidents, general managers, editors-in-chief, head of department, senior managers, managers, bureau chief, managing editors, and editors. Visitors will also receive insights from innovators who are transforming the global media industry. Learn from case studies and best practices that are directly relevant to media operations.

2023 promises an interesting ride for print in India

Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. While the print and packaging industries have been resilient in the past 33 months since the pandemic lockdown of 25 March 2020, the commercial printing and newspaper industries have yet to recover their pre-Covid trajectory.

The fragmented commercial printing industry faces substantial challenges as does the newspaper industry. While digital short-run printing and the signage industry seem to be recovering a bit faster, ultimately their growth will also be moderated by the progress of the overall economy. On the other hand book printing exports are doing well but they too face several supply-chain and logistics challenges.

The price of publication papers including newsprint has been high in the past year while availability is diminished by several mills shutting down their publication paper and newsprint machines in the past four years. Indian paper mills are also exporting many types of paper and have raised prices for Indian printers. To some extent, this has helped in the recovery of the digital printing industry with its on-demand short-run and low-wastage paradigm.

Ultimately digital print and other digital channels will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future. For instance, there is no alternative to a rise in textbook consumption but this segment will only reach normality in the next financial year beginning on 1 April 2023.

Thus while the new normal is a moving target and many commercial printers look to diversification, we believe that our target audiences may shift and change. Like them, we will also have to adapt with agility to keep up with their business and technical information needs.

Our 2023 media kit is ready, and it is the right time to take stock and reconnect with your potential markets and customers. Print is the glue for the growth of liberal education, new industry, and an emerging economy. We seek your participation in what promises to be an interesting ride.

– Naresh Khanna

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