Color-Logic introduces neon/fluorescent design tool at Printing United 2019

Download and test the Touch7 Photo Neon software for free

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Color-Logic Touch7 NEON Design Tool
Color-Logic Touch7 NEON Design Tool

Color-Logic will release a new design tool enabling graphic designers and prepress personnel to prepare artwork files for the neon and fluorescent inks currently being introduced by several digital press and printer manufacturers at Printing United 2019, which takes place from 23-25 October 2019 in Dallas, Texas. The Touch7 Photo Neon plugin is a powerful design tool that enables brands, designers, and printers to utilize these neon colors in their images. Brands are already using spot neon and fluorescent inks in packaging and signage worldwide, but Touch7 Photo Neon is the only separation tool that adds these colors into images within seconds.

Discussing the new tool, Richard Ainge, Touch7 developer and chief technology officer at Color-Logic said, “Touch7 Photo Neon allows any designer or prepress operator to create neon/fluorescent separations with a few clicks of the mouse. The Touch7 Photo tool helps printers add extended gamut colors into images by printing the neon separation atop the CMYK ink set. By combining neon pink with CMYK, for example, printers can produce an entirely new set of oranges and reds for their brand clients, an effect previously unachievable using CMYK inks alone.”

Ainge added, “Touch7 Photo Neon works intelligently at the pixel level, automatically isolating and separating out only the cyan, magenta, and yellow components of the image. The final conversion adds as many as three additional neon or fluorescent spot colors to the original image format. For example, an RGB image that is converted using Touch7 Photo Neon will become an RGB image plus up to three neon or fluorescent spot colors. Touch7 Photo Neon does not require ICC profiles to extract the desired separations. The proprietary Touch7 Neon separation algorithms calculate the effect based on the original source pixels. Graphic designers unable to see the Touch7 Photo Neon tool at the Dallas show may download the software and test it free of charge at www.touch7.co.”

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.

As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

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