Helsinki- UPM Communication Papers is collaborating with HP to pilot a new generation of digital printing papers specifically designed for high-speed inkjet printing technology. UPM is a global producer of graphic papers, offering an extensive product range for advertising and publishing as well as home and office use.
The new portfolio includes four treated, coated grades that provide productive and smooth printing, excellent image production, and ease of use for customers, the company said in a release.
The ColorPRO papers are compatible with all existing HP Inkjet presses, as well as the newest generation that will be unveiled at Printing United Expo in Las Vegas from 19 to 21 October 2022.
“Digital printing technologies are being increasingly adopted by conventional printing as well as specialist players. UPM Communication Papers is at the frontline of this shift, ready to make a smooth transition for customers embracing digital printing methods,” says Ruud van den Berg, SVP Sales, UPM Communication Papers.
“As a committed graphic paper provider, we monitor carefully and constantly how printing methods are evolving, so that we can anticipate the needs of our customers. Compatibility between the printing press and paper provides an added assurance to customers that they will achieve consistent high quality for their needs.”
From book and magazine publishing to highly targeted direct marketing, innovation in coated high-speed inkjet papers creates opportunities for customers to transition to digital printing without the need for primers, bonding agents, or optimizers. This brings business advantages through time and cost reduction, as well as promoting more sustainable printing through lower ink consumption, waste reduction, and savings in drying energy.
Bret Funke, director of HP Media and Supplies Solutions, says, “The UPM and HP alliance is proof that cross-industry collaboration between paper and print technology leaders can add substantial and immediate value for our shared customers. This product initiative enables greater flexibility and sophistication in a printer’s product mix, and the confidence of industry-leading performance that comes with ColorPRO Technology.”
Three grades have successfully achieved ColorPRO Technology: UPM Star matt JET 45 lbs, UPM Star matt 1.2 JET 54.1 lbs, and UPM Finesse matt JET 60.8 lbs. The fourth-grade UPM Finesse gloss JET 77.7 lbs is expected to be qualified shortly, after final testing at HP’s facilities in San Diego by the end of 2022.