Fujifilm at IFRA World Publishing Expo 2019

New strategy for its newspapers business


Fujifilm’s comprehensive Platesense solution and thermal processless plates are reportedly improving productivity and providing time and cost savings to commercial printers all over Europe. Fujifilm invites newspaper printers to come and learn how these innovations can boost productivity, reduce costs and waste at its Stand E.03 in Hall 21A during IFRA World Publishing Expo 2019 from 8 to 9 October in Berlin.

For a set monthly fee, printers can lease CtP equipment directly from Fujifilm, eliminating the capital expenditure required to upgrade or invest in new platesetting equipment. Furthermore, as part of the same agreed monthly fee, Fujifilm may take responsibility for all parts of plate production, supplying the plates and consumables as they are needed and taking care of waste and aluminum collection. Extra services can also be availed including management of prepress personnel and an upgrade to Fujifilm’s dedicated Elara newspaper workflow solution.

With newspaper printers under continued pressure to cut costs and improve efficiencies, Fujifilm is also looking at ways it can bring its thermal processless plate technologies to the newspaper market. Fujifilm plans to unveil a strategy for the future-based benefits of its processless plate technologies to newspaper printers, alongside its existing violet systems and Elara workflow solution during the IFRA World Publishing Expo. Combined with Platesense, these solutions provide a platform for newspaper printers to maximize efficiencies and minimize costs.

Thomas Kurz, head of Newspapers, Fujifilm Graphic Systems EMEA said, “Fujifilm is proud to have held such a longstanding reputation for helping newspaper printers boost profitability through the unrivaled performance and durability of our environmentally friendly Superia plate range. We’re delighted to now be bringing our ground-breaking Platesense solution and the benefits of thermal processless technology to the newspaper printing industry. This will not only benefit newspaper printers with improved performance and resource savings, it will also simplify their entire plate production process and reduce operational costs.

Fujifilm recognizes the huge challenges faced by newspaper printers in the current market. In Platesense, and our leading processless plate technologies, we can offer new opportunities to radically boost operating efficiencies and maximize profitability by meeting these challenges head-on.”

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.

As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

It is the right time to support our high-impact reporting and authoritative and technical information with some of the best correspondents in the industry. Readers can power Indian Printer and Publisher’s balanced industry journalism and help sustain us by subscribing.

– Naresh Khanna

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