Color-Logic case study for graphic designers

Simpler metallic image file preparation

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The latest Color-Logic case study discusses how Adoih Design of Green Bay, Wisconsin, utilizes the Color-Logic Process Metallic Color System software for preparing metallic image files. The case study is available on request from the company and can be downloaded from the Color-Logic website.

In the case study, Adoih Design principal Sara Hoida said, “I still have my X-Acto knife, but I’m not crazy about using it to make masks, particularly since I realized how Color-Logic enables me to execute the complex masks necessary for many metallic designs in seconds with just a mouse click or two.”

Commenting on the case study, Color-Logic director of Sales and Marketing Mark Geeves said, “Sara Hoida’s experience is an excellent example of how Color-Logic benefits graphic designers, saving them untold hours of tedious work when producing the flawless masks required for metallic images. The Color-Logic Process Metallic Color System is now available from printers in 55 countries around the world.”

2023 promises an interesting ride for print in India

Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. While the print and packaging industries have been resilient in the past 33 months since the pandemic lockdown of 25 March 2020, the commercial printing and newspaper industries have yet to recover their pre-Covid trajectory.

The fragmented commercial printing industry faces substantial challenges as does the newspaper industry. While digital short-run printing and the signage industry seem to be recovering a bit faster, ultimately their growth will also be moderated by the progress of the overall economy. On the other hand book printing exports are doing well but they too face several supply-chain and logistics challenges.

The price of publication papers including newsprint has been high in the past year while availability is diminished by several mills shutting down their publication paper and newsprint machines in the past four years. Indian paper mills are also exporting many types of paper and have raised prices for Indian printers. To some extent, this has helped in the recovery of the digital printing industry with its on-demand short-run and low-wastage paradigm.

Ultimately digital print and other digital channels will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future. For instance, there is no alternative to a rise in textbook consumption but this segment will only reach normality in the next financial year beginning on 1 April 2023.

Thus while the new normal is a moving target and many commercial printers look to diversification, we believe that our target audiences may shift and change. Like them, we will also have to adapt with agility to keep up with their business and technical information needs.

Our 2023 media kit is ready, and it is the right time to take stock and reconnect with your potential markets and customers. Print is the glue for the growth of liberal education, new industry, and an emerging economy. We seek your participation in what promises to be an interesting ride.

– Naresh Khanna

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