Color-Logic case study for graphic designers

Simpler metallic image file preparation

97

The latest Color-Logic case study discusses how Adoih Design of Green Bay, Wisconsin, utilizes the Color-Logic Process Metallic Color System software for preparing metallic image files. The case study is available on request from the company and can be downloaded from the Color-Logic website.

In the case study, Adoih Design principal Sara Hoida said, “I still have my X-Acto knife, but I’m not crazy about using it to make masks, particularly since I realized how Color-Logic enables me to execute the complex masks necessary for many metallic designs in seconds with just a mouse click or two.”

Commenting on the case study, Color-Logic director of Sales and Marketing Mark Geeves said, “Sara Hoida’s experience is an excellent example of how Color-Logic benefits graphic designers, saving them untold hours of tedious work when producing the flawless masks required for metallic images. The Color-Logic Process Metallic Color System is now available from printers in 55 countries around the world.”

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.

As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

It is the right time to support our high-impact reporting and authoritative and technical information with some of the best correspondents in the industry. Readers can power Indian Printer and Publisher’s balanced industry journalism and help sustain us by subscribing.

– Naresh Khanna

Subscribe Now

LEAVE A REPLY

Please enter your comment!
Please enter your name here