Color-Logic certifies swissQprint UV inkjet printers

An accurate metallic color system

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Color-Logic has certified swissQprint UV inkjet printers with white for use with the Color-Logic metallic process. Discussing the printer certification, Color-Logic Director of Sales and Marketing Mark Geeves said, “The certification samples submitted by swissQprint accurately demonstrated all of the Color-Logic decorative effects and embellishments. swissQprint printers also have the ability to add a varnish to prints, thus greatly increasing the value to clients. The Color-Logic color system for metallics takes the varnish capability into account, providing swissQprint clients an accurate metallic color system that virtually guarantees that desired colors are correctly produced on the initial print run. swissQprint customers can confidently accentuate the Color-Logic decorative effects and embellishments by using the varnish feature.”

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.

As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

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