Epson’s inkjet printers at Sign India Expo 2019

Epson targets bigger share of Indian signage


At Sign India Expo 2019 in New Delhi, Epson displayed a variety of wide format inkjet printers at its stand. Epson claims that its SureColor S80670 10-color wide format printer is the best in its class with an unmatched combined print quality and speed. “We are the only company to produce and supply 10-color printers to the industry. We sell our printers to all our vendors such as Mimaki and Roland. However, they’re selling our older versions. Because of our small droplet sizes, we are the best in quality and the printers are economical as well. We use original ink cartridges with better (bigger) color gamuts that can enhance print quality. The printing width of this machine is 64 inch and it runs at 170 square feet an hour,” says Ashutosh Kumar Tripathy, assistant manager – Prographic Products at Epson.

For the photo and fine arts segment, the company showcased its P20070 printer. The company offers the P20070 series for the photo segment in 13-inch, 17-inch, 24-inch and 44-inch and 64-inch variants. The P20070 is the 64-inch variant specially designed for enhancement of photo reproductions. Epson also displayed its bulking system printer, a die-based printer for indoor signage.

“In the signage industry, Epson is witnessing tremendous growth. Our market share has increased over the years. We arrived in this field comparatively late. There were many other companies who were dominating the market before we entered. However, we have a clear edge over the others in terms of technology and output quality. On the basis of this factor, we are gaining a huge market share. Epson has a 9% market share currently in the signage segment and we’re extremely confident about increasing it in the coming days. In 2019, we are aiming to double our market share,” concludes Tripathy.

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.

As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

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