Epson’s inkjet printers at Sign India Expo 2019

Epson targets bigger share of Indian signage

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At Sign India Expo 2019 in New Delhi, Epson displayed a variety of wide format inkjet printers at its stand. Epson claims that its SureColor S80670 10-color wide format printer is the best in its class with an unmatched combined print quality and speed. “We are the only company to produce and supply 10-color printers to the industry. We sell our printers to all our vendors such as Mimaki and Roland. However, they’re selling our older versions. Because of our small droplet sizes, we are the best in quality and the printers are economical as well. We use original ink cartridges with better (bigger) color gamuts that can enhance print quality. The printing width of this machine is 64 inch and it runs at 170 square feet an hour,” says Ashutosh Kumar Tripathy, assistant manager – Prographic Products at Epson.

For the photo and fine arts segment, the company showcased its P20070 printer. The company offers the P20070 series for the photo segment in 13-inch, 17-inch, 24-inch and 44-inch and 64-inch variants. The P20070 is the 64-inch variant specially designed for enhancement of photo reproductions. Epson also displayed its bulking system printer, a die-based printer for indoor signage.

“In the signage industry, Epson is witnessing tremendous growth. Our market share has increased over the years. We arrived in this field comparatively late. There were many other companies who were dominating the market before we entered. However, we have a clear edge over the others in terms of technology and output quality. On the basis of this factor, we are gaining a huge market share. Epson has a 9% market share currently in the signage segment and we’re extremely confident about increasing it in the coming days. In 2019, we are aiming to double our market share,” concludes Tripathy.

In 2024, we are looking at full recovery and growth-led investment in Indian printing

Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. It created the category of privately owned B2B print magazines in the country. And by its diversification in packaging, (Packaging South Asia), food processing and packaging (IndiFoodBev) and health and medical supply chain and packaging (HealthTekPak), and its community activities in training, research, and conferences (Ipp Services, Training and Research) the organization continues to create platforms that demonstrate the need for quality information, data, technology insights and events.

India is a large and tough terrain and while its book publishing and commercial printing industry have recovered and are increasingly embracing digital print, the Indian newspaper industry continues to recover its credibility and circulation. The signage industry is also recovering and new technologies and audiences such as digital 3D additive printing, digital textiles, and industrial printing are coming onto our pages. Diversification is a fact of life for our readers and like them, we will also have to adapt with agility to keep up with their business and technical information needs.

India is one of the fastest growing economies in nominal and real terms – in a region poised for the highest change in year to year expenditure in printing equipment and consumables. Our 2024 media kit is ready, and it is the right time to take stock – to emphasize your visibility and relevance to your customers and turn potential markets into conversations.

– Naresh Khanna

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