Epson’s inkjet printers at Sign India Expo 2019

Epson targets bigger share of Indian signage


At Sign India Expo 2019 in New Delhi, Epson displayed a variety of wide format inkjet printers at its stand. Epson claims that its SureColor S80670 10-color wide format printer is the best in its class with an unmatched combined print quality and speed. “We are the only company to produce and supply 10-color printers to the industry. We sell our printers to all our vendors such as Mimaki and Roland. However, they’re selling our older versions. Because of our small droplet sizes, we are the best in quality and the printers are economical as well. We use original ink cartridges with better (bigger) color gamuts that can enhance print quality. The printing width of this machine is 64 inch and it runs at 170 square feet an hour,” says Ashutosh Kumar Tripathy, assistant manager – Prographic Products at Epson.

For the photo and fine arts segment, the company showcased its P20070 printer. The company offers the P20070 series for the photo segment in 13-inch, 17-inch, 24-inch and 44-inch and 64-inch variants. The P20070 is the 64-inch variant specially designed for enhancement of photo reproductions. Epson also displayed its bulking system printer, a die-based printer for indoor signage.

“In the signage industry, Epson is witnessing tremendous growth. Our market share has increased over the years. We arrived in this field comparatively late. There were many other companies who were dominating the market before we entered. However, we have a clear edge over the others in terms of technology and output quality. On the basis of this factor, we are gaining a huge market share. Epson has a 9% market share currently in the signage segment and we’re extremely confident about increasing it in the coming days. In 2019, we are aiming to double our market share,” concludes Tripathy.

2023 promises an interesting ride for print in India

Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. While the print and packaging industries have been resilient in the past 33 months since the pandemic lockdown of 25 March 2020, the commercial printing and newspaper industries have yet to recover their pre-Covid trajectory.

The fragmented commercial printing industry faces substantial challenges as does the newspaper industry. While digital short-run printing and the signage industry seem to be recovering a bit faster, ultimately their growth will also be moderated by the progress of the overall economy. On the other hand book printing exports are doing well but they too face several supply-chain and logistics challenges.

The price of publication papers including newsprint has been high in the past year while availability is diminished by several mills shutting down their publication paper and newsprint machines in the past four years. Indian paper mills are also exporting many types of paper and have raised prices for Indian printers. To some extent, this has helped in the recovery of the digital printing industry with its on-demand short-run and low-wastage paradigm.

Ultimately digital print and other digital channels will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future. For instance, there is no alternative to a rise in textbook consumption but this segment will only reach normality in the next financial year beginning on 1 April 2023.

Thus while the new normal is a moving target and many commercial printers look to diversification, we believe that our target audiences may shift and change. Like them, we will also have to adapt with agility to keep up with their business and technical information needs.

Our 2023 media kit is ready, and it is the right time to take stock and reconnect with your potential markets and customers. Print is the glue for the growth of liberal education, new industry, and an emerging economy. We seek your participation in what promises to be an interesting ride.

– Naresh Khanna

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