Digital China Tour – 20-23 October 2019

Limited space – Early bird registration ends soon

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China is the world’s second largest economy and a major digital disruptor. VDZ and FIPP are organizing the ‘Digital China Tour’ from 20-23 October 2019. The destination is the commercial capital Shanghai, location of several tycoons and pioneering businesses in the digital industry. The planned highlights include personal meetings with the experts of Alibaba and Tencent (WeChat) at their digital hubs and insights into the latest trends at the Shanghai Media Group and The Paper, the Chinese counterpart of the New York Times (subject to change). The plan also includes a visit to companies such as Tezign, Tik Tok, JadeValue/CashBUS, Ximalaya, and Mobike.

The speakers at the mentioned organizations include entrepreneurs, founders, thought leaders and senior managers who are taking on the digital challenges of tomorrow.

The theme of the tour is ‘Next generation innovation from China’s digital leaders.’
Around 12 meetings will take place during the tour. The participants will be introduced to field-tested innovations, initiated by successful digital companies as well as to system solutions of highly creative startups. The scope of topics for the trip reaches from new business models and their implementation in the digital and mobile publishing area, to the developments in the fields of ad technology, content creation, eCommerce, social networks, big data and targeting.

The tour is limited to 20 senior-level international media executives. The early bird cost of the tour ending on 15 July 2019 for FIPP and VDZ members is €4,990 and for non-members, it is €5,990. Post 15 July, the standard cost that will apply for FIPP and VDZ members will be €5,990 and for non-members, it will be €6,990.

The price includes the organization of all company visits, joint lunches and dinners at selected restaurants plus 3 nights accommodation. FIPP, VDZ and the organization team will be on hand all the time, allowing visitors to focus squarely on meetings and the overall experience. Post the tour, participants will receive meeting presentations (where available) and contact details of people visited.

Not included in the cost is the flight to and from Shanghai or individual airport transfers. The visitors will have to apply for a visa themselves. The organizer will provide a necessary letter of invitation and help for additional accommodation. An invoice will be sent separately after registration. For queries, write to J.Panse@vdz.de.

2023 promises an interesting ride for print in India

Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. While the print and packaging industries have been resilient in the past 33 months since the pandemic lockdown of 25 March 2020, the commercial printing and newspaper industries have yet to recover their pre-Covid trajectory.

The fragmented commercial printing industry faces substantial challenges as does the newspaper industry. While digital short-run printing and the signage industry seem to be recovering a bit faster, ultimately their growth will also be moderated by the progress of the overall economy. On the other hand book printing exports are doing well but they too face several supply-chain and logistics challenges.

The price of publication papers including newsprint has been high in the past year while availability is diminished by several mills shutting down their publication paper and newsprint machines in the past four years. Indian paper mills are also exporting many types of paper and have raised prices for Indian printers. To some extent, this has helped in the recovery of the digital printing industry with its on-demand short-run and low-wastage paradigm.

Ultimately digital print and other digital channels will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future. For instance, there is no alternative to a rise in textbook consumption but this segment will only reach normality in the next financial year beginning on 1 April 2023.

Thus while the new normal is a moving target and many commercial printers look to diversification, we believe that our target audiences may shift and change. Like them, we will also have to adapt with agility to keep up with their business and technical information needs.

Our 2023 media kit is ready, and it is the right time to take stock and reconnect with your potential markets and customers. Print is the glue for the growth of liberal education, new industry, and an emerging economy. We seek your participation in what promises to be an interesting ride.

– Naresh Khanna

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