Digital China Tour – 20-23 October 2019

Limited space – Early bird registration ends soon


China is the world’s second largest economy and a major digital disruptor. VDZ and FIPP are organizing the ‘Digital China Tour’ from 20-23 October 2019. The destination is the commercial capital Shanghai, location of several tycoons and pioneering businesses in the digital industry. The planned highlights include personal meetings with the experts of Alibaba and Tencent (WeChat) at their digital hubs and insights into the latest trends at the Shanghai Media Group and The Paper, the Chinese counterpart of the New York Times (subject to change). The plan also includes a visit to companies such as Tezign, Tik Tok, JadeValue/CashBUS, Ximalaya, and Mobike.

The speakers at the mentioned organizations include entrepreneurs, founders, thought leaders and senior managers who are taking on the digital challenges of tomorrow.

The theme of the tour is ‘Next generation innovation from China’s digital leaders.’
Around 12 meetings will take place during the tour. The participants will be introduced to field-tested innovations, initiated by successful digital companies as well as to system solutions of highly creative startups. The scope of topics for the trip reaches from new business models and their implementation in the digital and mobile publishing area, to the developments in the fields of ad technology, content creation, eCommerce, social networks, big data and targeting.

The tour is limited to 20 senior-level international media executives. The early bird cost of the tour ending on 15 July 2019 for FIPP and VDZ members is €4,990 and for non-members, it is €5,990. Post 15 July, the standard cost that will apply for FIPP and VDZ members will be €5,990 and for non-members, it will be €6,990.

The price includes the organization of all company visits, joint lunches and dinners at selected restaurants plus 3 nights accommodation. FIPP, VDZ and the organization team will be on hand all the time, allowing visitors to focus squarely on meetings and the overall experience. Post the tour, participants will receive meeting presentations (where available) and contact details of people visited.

Not included in the cost is the flight to and from Shanghai or individual airport transfers. The visitors will have to apply for a visa themselves. The organizer will provide a necessary letter of invitation and help for additional accommodation. An invoice will be sent separately after registration. For queries, write to

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.

As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

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