B Srinivasan of Ananda Vikatan to speak at FIPP Congress

FIPP World Media Congress – Las Vegas 12-14 November 2019

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B Srinivasan, managing director, Ananda Vikatan Group
B Srinivasan, managing director, Ananda Vikatan Group

Hear thought-leadership, research and actionable best practice from many of the industry’s leaders. Speakers at the FIPP World Media Congress include: Mia Stellberg, sports psychologist, SK Gaming; Ros Atkins, news presenter and founder of 50:50 Project, BBC; Kate Lewis, chief content officer, Hearst Magazines; Tor Jacobsen, SVP and chief consumer officer, Schibsted; Paula Mageste, media executive, previously of Globo and Abril; David Israel, chief financial officer and chief operating officer, Playboy Enterprises Inc; Tracey Corrigan, chief strategy officer, Dow Jones; Tyler Brûlé, editor in chief, Monocle; Bonnie Kintzer, chief executive officer, Trusted Media Brands; B Srinivasan, managing director, Ananda Vikatan Group, and many more…

The draft agenda is available on https://www.fippcongress.com/full-agenda/. On the second day of the Congress, B Srinivasan, managing director of Chennai-based Ananda Vikatan Group, will be speaking on – ‘Using language as a competitive media advantage.’

Srinivasan (Srini) is the managing director of the 93-year-old Vikatan Group. The third-generation entrepreneur joined his family business when the Vikatan Group was a print-only magazine publisher, in 1990.

Realizing the significance of communities, the advent of personalization, the emergence of TV mediums and the surge of the Internet, Srini spearheaded Vikatan’s diversification through niche magazines, adopted internet publishing in 1997, went pay in 2005 and trending on social media since 2010. He also entered content production for TV in 1998, and during the last two decades produced continuous #1 rated shows in Tamil. Since 2016, the Vikatan Group has created and curated popular event properties and client-led activations.

Today, the Vikatan Group is a diversified media house with 12 magazine titles in Tamil boasting a combined sale of over 50 million magazines, 1 million books, over 2 billion annual page views from 8 million unique readers on the internet and interacting with its 20 million followers on social networks every month.

Having evangelized the ‘digital first’ approach in content creation, curation and publishing at Vikatan Group, he is re-engineering Vikatan’s culture by investing heavily in people, processes and workflows while ensuring that the consumer is kept at the heart of everything that Vikatan stands for, while firmly staying entrenched in Vikatan’s timeless value-systems. With story-telling skills honed for almost a century, the Ananda Vikatan Group is now obsessed with becoming a full-fledged content engine for OTT platforms and emerge as an independent digital media company by 2021.

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.

As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

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– Naresh Khanna

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