B Srinivasan of Ananda Vikatan to speak at FIPP Congress

FIPP World Media Congress – Las Vegas 12-14 November 2019

B Srinivasan, managing director, Ananda Vikatan Group
B Srinivasan, managing director, Ananda Vikatan Group

Hear thought-leadership, research and actionable best practice from many of the industry’s leaders. Speakers at the FIPP World Media Congress include: Mia Stellberg, sports psychologist, SK Gaming; Ros Atkins, news presenter and founder of 50:50 Project, BBC; Kate Lewis, chief content officer, Hearst Magazines; Tor Jacobsen, SVP and chief consumer officer, Schibsted; Paula Mageste, media executive, previously of Globo and Abril; David Israel, chief financial officer and chief operating officer, Playboy Enterprises Inc; Tracey Corrigan, chief strategy officer, Dow Jones; Tyler Brûlé, editor in chief, Monocle; Bonnie Kintzer, chief executive officer, Trusted Media Brands; B Srinivasan, managing director, Ananda Vikatan Group, and many more…

The draft agenda is available on https://www.fippcongress.com/full-agenda/. On the second day of the Congress, B Srinivasan, managing director of Chennai-based Ananda Vikatan Group, will be speaking on – ‘Using language as a competitive media advantage.’

Srinivasan (Srini) is the managing director of the 93-year-old Vikatan Group. The third-generation entrepreneur joined his family business when the Vikatan Group was a print-only magazine publisher, in 1990.

Realizing the significance of communities, the advent of personalization, the emergence of TV mediums and the surge of the Internet, Srini spearheaded Vikatan’s diversification through niche magazines, adopted internet publishing in 1997, went pay in 2005 and trending on social media since 2010. He also entered content production for TV in 1998, and during the last two decades produced continuous #1 rated shows in Tamil. Since 2016, the Vikatan Group has created and curated popular event properties and client-led activations.

Today, the Vikatan Group is a diversified media house with 12 magazine titles in Tamil boasting a combined sale of over 50 million magazines, 1 million books, over 2 billion annual page views from 8 million unique readers on the internet and interacting with its 20 million followers on social networks every month.

Having evangelized the ‘digital first’ approach in content creation, curation and publishing at Vikatan Group, he is re-engineering Vikatan’s culture by investing heavily in people, processes and workflows while ensuring that the consumer is kept at the heart of everything that Vikatan stands for, while firmly staying entrenched in Vikatan’s timeless value-systems. With story-telling skills honed for almost a century, the Ananda Vikatan Group is now obsessed with becoming a full-fledged content engine for OTT platforms and emerge as an independent digital media company by 2021.

In 2024, we are looking at full recovery and growth-led investment in Indian printing

Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. It created the category of privately owned B2B print magazines in the country. And by its diversification in packaging, (Packaging South Asia), food processing and packaging (IndiFoodBev) and health and medical supply chain and packaging (HealthTekPak), and its community activities in training, research, and conferences (Ipp Services, Training and Research) the organization continues to create platforms that demonstrate the need for quality information, data, technology insights and events.

India is a large and tough terrain and while its book publishing and commercial printing industry have recovered and are increasingly embracing digital print, the Indian newspaper industry continues to recover its credibility and circulation. The signage industry is also recovering and new technologies and audiences such as digital 3D additive printing, digital textiles, and industrial printing are coming onto our pages. Diversification is a fact of life for our readers and like them, we will also have to adapt with agility to keep up with their business and technical information needs.

India is one of the fastest growing economies in nominal and real terms – in a region poised for the highest change in year to year expenditure in printing equipment and consumables. Our 2024 media kit is ready, and it is the right time to take stock – to emphasize your visibility and relevance to your customers and turn potential markets into conversations.

– Naresh Khanna

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