Baldwin showcases TexCoat G4 at ITME 2022

Looking for energy and water-saving solutions

(L-R) Rick Stanford, VP global business development and Raj Rana, sales manager with the TexCoatG4 at the Baldwin stand at ITME 2022. Photo IPP

Baldwin Technology – a well-known name in the newspaper, magazine, packaging, and type printing segment – exhibited its TexCoat G4 at the ITME 2022 exhibition held at India Expo Centre in Greater Noida from 8 – 13 December. Way back in 2015, the company introduced the TexCoat G4 machine to the textile industry.

The machine intends to replace pad finishing, and dip and squeeze-type finishing with precision spray. “With the precision spray finishing, it’s contact-free and customers end up saving water, electricity, and energy. Customers are now replacing their old bath systems with this digital spray technology,” says Rick Stanford, VP global business development, Textiles, at Baldwin.

Since the machine’s introduction in 2015, Baldwin has installed about 90 units in the marketplace, mainly in Europe, Turkey, and the Americas. Beginning this year, the firm is expanding into markets in Asia, including India, Bangladesh, Sri Lanka, Pakistan, moving over to Vietnam, Thailand, and all the countries in the far east.

We are excited to be at the show. The attendance is fantastic and the show was sold out from an exhibitor’s point of view. We spoke to people about how they can have more sustainable solutions for textile finishing. We finally had a chance to be face to face to discuss what sort of advantages the TexCoat G4 has for the market,” Stanford says.

Raj Rana, sales manager at Baldwin, adds, “The TexCoat G4 is a new concept for the market. This is the first time we have introduced this concept in India. We are sure that the industry is waiting for such energy and water-saving solutions.”

On the textile printing market in India, Stanford says, “Our interest is on the digital printing side. One of the ways we can help with that is by providing the pre-treatment finish on the fabrics before it is processed by the digital printer.

Baldwin is already well established in India in other markets such as the offset printing industry. We are fortunate that some of our team members in India also have textile experience. According to our plan, our team in India will promote the TexCoat G4 to the textile industry going forward,” he signs off. 

In 2024, we are looking at full recovery and growth-led investment in Indian printing

Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. It created the category of privately owned B2B print magazines in the country. And by its diversification in packaging, (Packaging South Asia), food processing and packaging (IndiFoodBev) and health and medical supply chain and packaging (HealthTekPak), and its community activities in training, research, and conferences (Ipp Services, Training and Research) the organization continues to create platforms that demonstrate the need for quality information, data, technology insights and events.

India is a large and tough terrain and while its book publishing and commercial printing industry have recovered and are increasingly embracing digital print, the Indian newspaper industry continues to recover its credibility and circulation. The signage industry is also recovering and new technologies and audiences such as digital 3D additive printing, digital textiles, and industrial printing are coming onto our pages. Diversification is a fact of life for our readers and like them, we will also have to adapt with agility to keep up with their business and technical information needs.

India is one of the fastest growing economies in nominal and real terms – in a region poised for the highest change in year to year expenditure in printing equipment and consumables. Our 2024 media kit is ready, and it is the right time to take stock – to emphasize your visibility and relevance to your customers and turn potential markets into conversations.

– Naresh Khanna

Subscribe Now


Please enter your comment!
Please enter your name here