Fujifilm’s PLATESENSE program set to revolutionize European litho print businesses

PLATESENSE program now available throughout Europe


After a successful UK trial in 2018, Fujifilm’s PLATESENSE program is now available throughout Europe. With aluminum prices at historic highs and printers seeking to economize where they can, Fujifilm has designed a radical new business process that allows printers to effectively administer or even outsource their plate production. Following a successful trial in the UK, Fujifilm’s PLATESENSE initiative is set to revolutionize the prepress process for printers throughout Europe. Litho printers across the region will now have the option of either reducing overall administration or allowing Fujifilm to help manage the plate production process so that they can concentrate on running their businesses with maximum efficiency.

Under this innovative new program, Fujifilm delivers plates to customers when they need them, along with all associated CtP equipment and consumables, while also managing waste and aluminum collection (helping to protect printers from plate price increases) and providing comprehensive processor maintenance, service and support. Extra services can also be rolled in, including options such as an upgrade to Fujifilm’s industry-leading XMF Workflow solution and even the management of prepress personnel.

Chris Broadhurst, head of Offset Solutions, Fujifilm Graphic Systems EMEA

All of this adds up to a simple, all-inclusive plate price which will see operational costs and labor reduced or freed up as Fujifilm helps to take the hassle away from managing the plate production process. This leaves offset printers to concentrate on running their businesses, and allows them to benefit from potential productivity improvements and operational cost savings. The program offers an invaluable helping hand to boost profitability in a very challenging market.

PLATESENSE is based around Fujifilm’s Superia range of processless and low-chemistry plates, meaning the company can offer a competitive, high quality solution for any application. When considered in combination, not only will printers benefit from the higher performance and consequent resource saving benefits these plates already bring, they will be able to simplify their entire plate production process and reduce operational costs as well.

Chris Broadhurst, head of Offset Solutions, Fujifilm Graphic Systems EMEA says, “Despite the drive to digital, and the rapid advances in digital print technology which Fujifilm is helping to drive forward, offset print output continues to be much higher than digital output globally. Though this will continue to change over time, the importance of innovation in offset print processes is hugely important. Fujifilm has long had a reputation for helping offset printers boost profitability through the unrivalled performance and durability of its Superia plate range. Our new PLATESENSE program takes this to another level altogether, introducing an entirely new business model. It has proven its potential, having been successfully trialled in the UK, and having already helped to boost the profitability of a number of businesses in that market. We’re hugely excited now to have the opportunity to deliver the same time and cost savings to new and existing customers throughout Europe, and on a scale they would never have thought possible.”

More information on the PLATESENSE programme can be found at www.platesense.com.

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

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