Fujifilm’s PLATESENSE program set to revolutionize European litho print businesses

PLATESENSE program now available throughout Europe


After a successful UK trial in 2018, Fujifilm’s PLATESENSE program is now available throughout Europe. With aluminum prices at historic highs and printers seeking to economize where they can, Fujifilm has designed a radical new business process that allows printers to effectively administer or even outsource their plate production. Following a successful trial in the UK, Fujifilm’s PLATESENSE initiative is set to revolutionize the prepress process for printers throughout Europe. Litho printers across the region will now have the option of either reducing overall administration or allowing Fujifilm to help manage the plate production process so that they can concentrate on running their businesses with maximum efficiency.

Under this innovative new program, Fujifilm delivers plates to customers when they need them, along with all associated CtP equipment and consumables, while also managing waste and aluminum collection (helping to protect printers from plate price increases) and providing comprehensive processor maintenance, service and support. Extra services can also be rolled in, including options such as an upgrade to Fujifilm’s industry-leading XMF Workflow solution and even the management of prepress personnel.

Chris Broadhurst, head of Offset Solutions, Fujifilm Graphic Systems EMEA

All of this adds up to a simple, all-inclusive plate price which will see operational costs and labor reduced or freed up as Fujifilm helps to take the hassle away from managing the plate production process. This leaves offset printers to concentrate on running their businesses, and allows them to benefit from potential productivity improvements and operational cost savings. The program offers an invaluable helping hand to boost profitability in a very challenging market.

PLATESENSE is based around Fujifilm’s Superia range of processless and low-chemistry plates, meaning the company can offer a competitive, high quality solution for any application. When considered in combination, not only will printers benefit from the higher performance and consequent resource saving benefits these plates already bring, they will be able to simplify their entire plate production process and reduce operational costs as well.

Chris Broadhurst, head of Offset Solutions, Fujifilm Graphic Systems EMEA says, “Despite the drive to digital, and the rapid advances in digital print technology which Fujifilm is helping to drive forward, offset print output continues to be much higher than digital output globally. Though this will continue to change over time, the importance of innovation in offset print processes is hugely important. Fujifilm has long had a reputation for helping offset printers boost profitability through the unrivalled performance and durability of its Superia plate range. Our new PLATESENSE program takes this to another level altogether, introducing an entirely new business model. It has proven its potential, having been successfully trialled in the UK, and having already helped to boost the profitability of a number of businesses in that market. We’re hugely excited now to have the opportunity to deliver the same time and cost savings to new and existing customers throughout Europe, and on a scale they would never have thought possible.”

More information on the PLATESENSE programme can be found at www.platesense.com.

2023 promises an interesting ride for print in India

Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. While the print and packaging industries have been resilient in the past 33 months since the pandemic lockdown of 25 March 2020, the commercial printing and newspaper industries have yet to recover their pre-Covid trajectory.

The fragmented commercial printing industry faces substantial challenges as does the newspaper industry. While digital short-run printing and the signage industry seem to be recovering a bit faster, ultimately their growth will also be moderated by the progress of the overall economy. On the other hand book printing exports are doing well but they too face several supply-chain and logistics challenges.

The price of publication papers including newsprint has been high in the past year while availability is diminished by several mills shutting down their publication paper and newsprint machines in the past four years. Indian paper mills are also exporting many types of paper and have raised prices for Indian printers. To some extent, this has helped in the recovery of the digital printing industry with its on-demand short-run and low-wastage paradigm.

Ultimately digital print and other digital channels will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future. For instance, there is no alternative to a rise in textbook consumption but this segment will only reach normality in the next financial year beginning on 1 April 2023.

Thus while the new normal is a moving target and many commercial printers look to diversification, we believe that our target audiences may shift and change. Like them, we will also have to adapt with agility to keep up with their business and technical information needs.

Our 2023 media kit is ready, and it is the right time to take stock and reconnect with your potential markets and customers. Print is the glue for the growth of liberal education, new industry, and an emerging economy. We seek your participation in what promises to be an interesting ride.

– Naresh Khanna

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