Spark Printing fuels 400% growth with MGI JETvarnish 3D special effects

Konica Minolta digital print enrichment solutions

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Spark
Spark 2019 FSEA Sourcebook Image

Memphis, Tennessee based Spark Printing has lit a bonfire of new business opportunities with print buyers, brands and other fellow commercial print service providers over the last year with its MGI JETvarnish 3D digital print enhancement press from Konica Minolta.

By taking a creative approach to decorative design and using an advisory-based method of delivering finishing services for promotional marketing campaigns, the company has grown by 400% in the last year by developing partnerships with peers in the industry to make their JETvarnish 3D embellishment resources available to other printers and agencies on a national basis.

A campaign-based printing model

Summarizing his experience with the JETvarnish 3D solution, Jeff Cowens, president of Spark Printing said, “The beauty of this machine is discovering new special effects that we didn’t even know were possible before. This technology is turning traditional 2D graphic design into 3D fashion statements and it allows us to act as a brand consultant for our printing partners and customers in the industry.”

In addition to its JETvarnish 3D digital special effects, Spark also offers brand management support for print campaigns with wide-format sign displays, direct mail programs and other traditional commercial printing applications produced by Konica Minolta AccurioPress C6100.

A recent important project and success story involved their work to support the 50thanniversary commemoration of Martin Luther King, Jr’s tragic death for the National Civil Rights Museum. Spark produced a variety of materials and memorabilia for the notable historical event with recurring graphical citizenship themes that allowed the important non-profit organization to exceed its donor fundraising and member participation goals.

Inkjet Summit candy boxes

At the recent 2019 Inkjet Summit, the leading digital printing technology conference produced by NAPCO Media and co-sponsored by Printing Impressions Magazine and In-Plant Impressions Magazine, Spark Printing contributed special souvenir chocolate candy boxes for attendees that showcased their JETvarnish 3D sensory and dimensional foiling capabilities. The boxes also featured a new clear glitter hologram foil from Crown Roll Leaf designed for highlighting corporate logos and brand messages on folding cartons, labels, mailpieces, and retail merchandising sign displays.

FSEA Odyssey Expo sourcebook directory

The biennial Odyssey Expo, hosted by the International Association of Diecutting and Diemaking (IADD) and the Foil & Specialty Effects Association (FSEA), is a leading postpress industry forum for commercial printers, trade finishers and packaging converters. At the event, the elite craft of decorative print enhancement is catalogued for the marketplace with the publication of the FSEA Sourcebook Directory, a compendium of member services available to print buyers, brands and agencies.

This year, Spark Printing contributed to the proceedings by producing a special duplex promotional insert in the FSEA Sourcebook that illustrates the high-impact brand value available to print buyers seeking to deliver targeted, personalized communications with JETvarnish 3D embossed Variable Data Foiling (VDF) techniques. This piece was produced using 3 different Crown Roll Leaf foils: Cherry Red, Penny Copper and Rainbow Hologram and utilized an Abraham Lincoln one cent U.S. coin image and a complex electronic circuit board design for maximum effect.

In 2024, we are looking at full recovery and growth-led investment in Indian printing

Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. It created the category of privately owned B2B print magazines in the country. And by its diversification in packaging, (Packaging South Asia), food processing and packaging (IndiFoodBev) and health and medical supply chain and packaging (HealthTekPak), and its community activities in training, research, and conferences (Ipp Services, Training and Research) the organization continues to create platforms that demonstrate the need for quality information, data, technology insights and events.

India is a large and tough terrain and while its book publishing and commercial printing industry have recovered and are increasingly embracing digital print, the Indian newspaper industry continues to recover its credibility and circulation. The signage industry is also recovering and new technologies and audiences such as digital 3D additive printing, digital textiles, and industrial printing are coming onto our pages. Diversification is a fact of life for our readers and like them, we will also have to adapt with agility to keep up with their business and technical information needs.

India is one of the fastest growing economies in nominal and real terms – in a region poised for the highest change in year to year expenditure in printing equipment and consumables. Our 2024 media kit is ready, and it is the right time to take stock – to emphasize your visibility and relevance to your customers and turn potential markets into conversations.

– Naresh Khanna

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