Esko Kongsberg helps Nancy Graphics offer new branding solutions for signage

Improved volumes and revenues for Nancy Graphics

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J Christopher, owner of Nancy Graphics

The customer response has been amazing,” – J Christopher, owner of Nancy Graphics in Mumbai

Mumbai-based Nancy Graphics offers Point of Presence (POP) branding solutions for signage to corporate as well as retail clients. Operating in Mumbai’s printing hub in Lower Parel for over a decade, Nancy Graphics has a comprehensive array of solvent, eco-solvent, and Latex inkjet printers.

The recent addition of an Esko Kongsberg X24 cutting table driven by Esko ArtiosCAD software has helped the company to add signage branding solutions and value for its customers. Bringing the new industrial strength solution for cutting and creasing in-house has resulted in added volumes and improved revenues for Nancy Graphics.

With margins in the regular signage and branding segment under pressure due to severe competition, we decided to go for the Esko Kongsberg X24 cutting table. This solution helped us in handling the widest range of material from corrugated, duplex and Kappa boards to rigid material like ACP, MDF and acrylic. We now offer a lot of value-added branding solutions for signage to our customers apart from our regular signage and branding products,” says J Christopher, owner of Nancy Graphics.

Intuitive i-cut Production Console 2.0

The Kongsberg X24 sign starter (1680 mm x 3200 mm) is the latest model with the i-cut Production Console 2.0 intuitive icon-based user interface console. The machine is capable of cutting and creasing the widest range of substrates with capabilities like V grooving on Kappa, sun board and ACP. It can also give a diamond polishing texture on acrylics.

The i-cut Production Console 2.0 has greatly reduced the learning curve. A new operator can quickly learn to operate and get the best out of the Kongsberg X24 table. The set-up time is minimal for material changes. The machine tooling can be pre-configured according to the materials available or likely to be used.

For designing packaging structures, more people use Esko ArtiosCAD than any other structural design software in the world. With dedicated tools specifically designed for packaging and signage professionals for product development, virtual prototyping and manufacturing, it increases productivity throughout the production workflow. Ideal for all corrugated, folding carton and POP, POS, and FSDU display designers, it is unrivalled in structural packaging design.

Since the installation of the Kongsberg X24, Nancy Graphics has produced a great variety of prototypes and products including large cartons, puzzles, acrylic table calendars and sunpack bags. For cutting this wide variety of materials, the company used to approach third parties to get the job done, which was very time consuming.

Christopher explains, “With the Kongsberg installed we can handle these materials in-house and the whole process is under our control. We were planning to get a cutting table for some time and had considered going for a much cheaper option, but we decided to go for Kongsberg X24 because of the high precision cutting that it offers. Also, machines like this are meant to last.”

The Kongsberg X24 table has helped Nancy Graphics offer new solutions and get more orders. “The response that we have got from our customers for our new offerings has been amazing,” he says.

2023 promises an interesting ride for print in India

Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. While the print and packaging industries have been resilient in the past 33 months since the pandemic lockdown of 25 March 2020, the commercial printing and newspaper industries have yet to recover their pre-Covid trajectory.

The fragmented commercial printing industry faces substantial challenges as does the newspaper industry. While digital short-run printing and the signage industry seem to be recovering a bit faster, ultimately their growth will also be moderated by the progress of the overall economy. On the other hand book printing exports are doing well but they too face several supply-chain and logistics challenges.

The price of publication papers including newsprint has been high in the past year while availability is diminished by several mills shutting down their publication paper and newsprint machines in the past four years. Indian paper mills are also exporting many types of paper and have raised prices for Indian printers. To some extent, this has helped in the recovery of the digital printing industry with its on-demand short-run and low-wastage paradigm.

Ultimately digital print and other digital channels will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future. For instance, there is no alternative to a rise in textbook consumption but this segment will only reach normality in the next financial year beginning on 1 April 2023.

Thus while the new normal is a moving target and many commercial printers look to diversification, we believe that our target audiences may shift and change. Like them, we will also have to adapt with agility to keep up with their business and technical information needs.

Our 2023 media kit is ready, and it is the right time to take stock and reconnect with your potential markets and customers. Print is the glue for the growth of liberal education, new industry, and an emerging economy. We seek your participation in what promises to be an interesting ride.

– Naresh Khanna

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