Bent Serritslev moves to Memjet

Memjet APAC's new SVP

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San Diego California headquartered supplier of inkjet technology announced in the last week of April that it has hired Bent Serritslev as senior vice president of business development in the Asia-Pacific region (APAC). Serritslev will oversee sales and marketing activities designed to expand the adoption of Memjet technology among (OEM) partners in the region.

“The appointment of Serritslev continues Memjet’s momentum in the Asia-Pacific market,” said Len Lauer, chief executive officer at Memjet. “Last year, at the All in Print China Conference, Memjet announced DuraLink partnerships with Shanghai UPG International Trading Co. Ltd. (UP Group) and Liaoning Zheng Hong Basch (Basch). This year, with Bent as part of our team, we will be announcing more OEM partners in the region and expand the number of Memjet-powered printing solutions that bring the speed, quality and affordability needed to succeed in the competitive APAC market.”

Before joining Memjet, Serritslev was managing director for Xeikon Asia-Pacific. Previously, he was managing director of Heidelberg Malaysia and before that managing director of EACgraphics India, the company that was the forerunner of Heidelberg India. “In my career, I have witnessed the evolution of the printing industry and the expansion and dynamics of the APAC market,” said Serritslev. “No matter how the market changes, one thing remains the same – the enduring power of strong customer relationships. At Memjet, I look forward to establishing connections and fostering productive working relationships that enable OEM partners to grow today and well into the future.”

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

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