Xeikon announces VariOne for image creation

VariOne offers endless uses and variations

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Xeikon’s VariOne being used to generate and print unique creative designs
Xeikon’s VariOne being used to generate and print unique creative designs

Xeikon has announced VariOne, a new variable data generation tool for Xeikon’s X-800 digital front-end. This integrated software innovation can immediately generate and print unique creative designs based on images or vector graphics in endlessly complex patterns. 

Xeikon’s VariOne is a true differentiator developed and designed to add value and benefit brand owners, designers, illustrators, printers, converters, and consumers. VariOne can achieve the highest levels of variable imagery possible today. Demonstrations can be run by appointment, and the new VariOne will be commercially available as an option for systems running X-800 version 7.00 or higher.

Jeroen Van Bauwel, director of Product Management, states: “Print is becoming more customized and valuable. With VariOne, Xeikon has taken a significant leap forward in its research and development and now offers completely new horizons for differentiation. With VariOne, it is possible to create thousands of unique and individual clips from a base design. With our new integrated variable data solution built into Xeikon’s digital front-end, the possibilities for producing unique images are limitless on both our dry toner and inkjet presses. The Xeikon strategy is to extend the capabilities of its X-800 workflow even further and expand the range of possible applications.”

Xeikon’s VariOne can provide complete security from counterfeiters

Differentiating products to meet consumer demand is a continuous challenge for brand owners. Consumers are willing to pay a premium for personalized goods. They are on the lookout for products that uniquely express their personality, which can be shared on social media such as Instagram and Pinterest. In the fight against counterfeiting, which can impact consumer safety, brand owners are looking for new software technology solutions with extra image and text capabilities and hidden techniques to track and trace items such as unique patterns and images, hidden codes, and guilloches. VariOne can be used as a tool to add an extra layer of security.

With Xeikon’s VariOne, personalized image creation can be fully automated within the printing process. The software functionality achieves random selections from zero to millions. This variable data application offers endless uses and endless variations. What sets this innovation apart is the immediacy of the process. VariOne can immediately process, format, and print unique creative designs featuring variable patterns with random elements and the widest gamut of color combinations. Unique designs can be created on the fly and in minutes in a variety of unique patterns. This new innovation is a breakthrough and a complete game-changer.

The advantage of VariOne lies in the complete uniqueness of each design, which can be driven by the database or randomly created from a bitmap or vector-based images, creating new and unusual designs in millions of shapes, styles, and surreal effects. Brand owners will be able to utilize this opportunity in various sectors with different applications for fashion magazines, retail catalogs, tourism marketing, promotional materials for football competitions or film festivals, and high-end label and packaging applications.

For decades, the cost has been the differentiator in our industries, but with the ever-rising costs of consumables and labor, it has now become virtually impossible to be successfully competitive based on that variable only. The focus has shifted to the efficiency gained through automation. 

The new functionality of VariOne is the next step in efficient and sustainable variable data production, and VariOne also enables big savings in time and cost, both in prepress and in the pressroom. Van Bauwel concludes, “Xeikon is taking mass customization to new levels with an explosion of creativity which will add value for everyone in the supply chain in a million ways. Xeikon’s VariOne has taken a complicated prepress process and made it immediately fast and flexible.”

2023 promises an interesting ride for print in India

Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. While the print and packaging industries have been resilient in the past 33 months since the pandemic lockdown of 25 March 2020, the commercial printing and newspaper industries have yet to recover their pre-Covid trajectory.

The fragmented commercial printing industry faces substantial challenges as does the newspaper industry. While digital short-run printing and the signage industry seem to be recovering a bit faster, ultimately their growth will also be moderated by the progress of the overall economy. On the other hand book printing exports are doing well but they too face several supply-chain and logistics challenges.

The price of publication papers including newsprint has been high in the past year while availability is diminished by several mills shutting down their publication paper and newsprint machines in the past four years. Indian paper mills are also exporting many types of paper and have raised prices for Indian printers. To some extent, this has helped in the recovery of the digital printing industry with its on-demand short-run and low-wastage paradigm.

Ultimately digital print and other digital channels will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future. For instance, there is no alternative to a rise in textbook consumption but this segment will only reach normality in the next financial year beginning on 1 April 2023.

Thus while the new normal is a moving target and many commercial printers look to diversification, we believe that our target audiences may shift and change. Like them, we will also have to adapt with agility to keep up with their business and technical information needs.

Our 2023 media kit is ready, and it is the right time to take stock and reconnect with your potential markets and customers. Print is the glue for the growth of liberal education, new industry, and an emerging economy. We seek your participation in what promises to be an interesting ride.

– Naresh Khanna

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