Colorjet unveils new offering at Media Expo Mumbai 2019

Colorjet at Media Expo Mumbai

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Smarth Bansal of Colorjet India at Media Expo Mumbai 2019.

At the recently concluded Media Expo Mumbai 2019, wide format printing solutions provider Colorjet unveiled some new technologies for the Indian market. The highlight of the company’s stand was the LED UV Vulcan 3200 wide format printer and the upgraded version of its Polo HQ eco-solvent printer.

The 3.2 meter Vulcan 3200 on display at Media Expo Mumbai sports five Konica Minolta printheads for the first time. Previously, the printer was using only Ricoh and Kyocera printheads.

“The new Konica Minolta printheads offer greater speed compared to Ricoh and Kyocera printheads. Also, the drop size is 14 picoliter and the block-outs are generated in six passes. These significantly enhance productivity,” says Smarth Bansal of Colorjet India.

The 6-color Vulcan 3200 can print on substrate such as vinyl, advertising banner, PET, wall paper and fabric, among others.

The other highlight at Colorjet’s stand was the 3.2 meter Polo HQ eco-solvent printer. This version of Polo HQ sports 6 colors and was shown for the first time to industry at Media Expo Mumbai. Last year, the 4-color version of Polo HQ was launched in the Indian market.

Talking about the UV LED printing segment in the Indian market, Bansal says that this segment is witnessing very robust growth due to small base.

“I feel the LED UV segment will continue to expand at a very good rate because a lot of brand owners are now focusing on green printing. Also, printers too are getting aware,” Bansal concludes.

2023 promises an interesting ride for print in India

Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. While the print and packaging industries have been resilient in the past 33 months since the pandemic lockdown of 25 March 2020, the commercial printing and newspaper industries have yet to recover their pre-Covid trajectory.

The fragmented commercial printing industry faces substantial challenges as does the newspaper industry. While digital short-run printing and the signage industry seem to be recovering a bit faster, ultimately their growth will also be moderated by the progress of the overall economy. On the other hand book printing exports are doing well but they too face several supply-chain and logistics challenges.

The price of publication papers including newsprint has been high in the past year while availability is diminished by several mills shutting down their publication paper and newsprint machines in the past four years. Indian paper mills are also exporting many types of paper and have raised prices for Indian printers. To some extent, this has helped in the recovery of the digital printing industry with its on-demand short-run and low-wastage paradigm.

Ultimately digital print and other digital channels will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future. For instance, there is no alternative to a rise in textbook consumption but this segment will only reach normality in the next financial year beginning on 1 April 2023.

Thus while the new normal is a moving target and many commercial printers look to diversification, we believe that our target audiences may shift and change. Like them, we will also have to adapt with agility to keep up with their business and technical information needs.

Our 2023 media kit is ready, and it is the right time to take stock and reconnect with your potential markets and customers. Print is the glue for the growth of liberal education, new industry, and an emerging economy. We seek your participation in what promises to be an interesting ride.

– Naresh Khanna

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