PrintFair team goes places for promotional campaigns

PrintFair Bengaluru

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(Fron right to left) Ajit Patil, CMD, Yarbal Print-Pack Pvt. Ltd., Mangesh Deshpande, secretary, The Belgaum Press Owners Association, Shantanu Baraskar, Team PrintFair, Rahul Jaiswal, Team PrintFair and other officials from Yarbal Print-Pack Pvt. Ltd.

PrintFair, the commercial printing, package converting and digital sign show, will be held from 10-13 April 2019 at BIEC, Bengaluru. The event, supported extensively by Karnataka State Printers Association (KSPA), recently organized promotional campaigns in the interiors of South India.

The PrintFair team visited Hubli, Belgaum, Mudhol, Jamkhandi, Vijaypur, Kalaburgi, Raichur and Bellary, where it received good response from the printers of the area.

The campaigns received much appreciation from the local association members as well. Satish Jadhav, president, The Belgaum Press Owners Association said, “We are happy to have team PrintFair in Belgaum. We will pass the event information to our affiliates in Bailhongal, Soundatti, Chikodi, Nipani and Gadhinglaj.”

Rajshekhar S, owner of Shri Falahareshwar Offset Printers and president of Vijaypur Printers Association, said, “This is the first time we have seen a show organizer visiting us to share information and invite us to the event. We will be happy to attend.”

One of the printers, A Manjunath, owner, Sri Manjunath Graphics, Bellary said, “We live in a small town and are planning to form a printers’ association soon. Exhibitions like these provide an opportunity for small printers like us to connect with the industry and explore opportunities. We will definitely visit the show and meet other companies and association officials as well.”

Team PrintFair will next visit Andhra Pradesh/Telangana – Anantapur, Kadapa, Tirupati, Nellore, Guntur, Vijaywada, Rajahmundry, Kakinada, Visakhapatnam, Khammam and Warangal. In Maharashtra, it will visit Satara, Ichalkaranji, Kolhapur, Kudal, Panaji, Karwar, Gadag, Solapur, Latur and Nanded. In Tamil Nadu, PrintFair will cover Sivakasi, Coimbatore, Erode, Salem, Vellore, Trichy, Hosur and Nammakal.

With only a few weeks to go, PrintFair is all set to create a new landmark on the grounds of Bengaluru.

For more information, visit www.printfair.in

2023 promises an interesting ride for print in India

Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. While the print and packaging industries have been resilient in the past 33 months since the pandemic lockdown of 25 March 2020, the commercial printing and newspaper industries have yet to recover their pre-Covid trajectory.

The fragmented commercial printing industry faces substantial challenges as does the newspaper industry. While digital short-run printing and the signage industry seem to be recovering a bit faster, ultimately their growth will also be moderated by the progress of the overall economy. On the other hand book printing exports are doing well but they too face several supply-chain and logistics challenges.

The price of publication papers including newsprint has been high in the past year while availability is diminished by several mills shutting down their publication paper and newsprint machines in the past four years. Indian paper mills are also exporting many types of paper and have raised prices for Indian printers. To some extent, this has helped in the recovery of the digital printing industry with its on-demand short-run and low-wastage paradigm.

Ultimately digital print and other digital channels will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future. For instance, there is no alternative to a rise in textbook consumption but this segment will only reach normality in the next financial year beginning on 1 April 2023.

Thus while the new normal is a moving target and many commercial printers look to diversification, we believe that our target audiences may shift and change. Like them, we will also have to adapt with agility to keep up with their business and technical information needs.

Our 2023 media kit is ready, and it is the right time to take stock and reconnect with your potential markets and customers. Print is the glue for the growth of liberal education, new industry, and an emerging economy. We seek your participation in what promises to be an interesting ride.

– Naresh Khanna

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