PrintFair team goes places for promotional campaigns

PrintFair Bengaluru

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(Fron right to left) Ajit Patil, CMD, Yarbal Print-Pack Pvt. Ltd., Mangesh Deshpande, secretary, The Belgaum Press Owners Association, Shantanu Baraskar, Team PrintFair, Rahul Jaiswal, Team PrintFair and other officials from Yarbal Print-Pack Pvt. Ltd.

PrintFair, the commercial printing, package converting and digital sign show, will be held from 10-13 April 2019 at BIEC, Bengaluru. The event, supported extensively by Karnataka State Printers Association (KSPA), recently organized promotional campaigns in the interiors of South India.

The PrintFair team visited Hubli, Belgaum, Mudhol, Jamkhandi, Vijaypur, Kalaburgi, Raichur and Bellary, where it received good response from the printers of the area.

The campaigns received much appreciation from the local association members as well. Satish Jadhav, president, The Belgaum Press Owners Association said, “We are happy to have team PrintFair in Belgaum. We will pass the event information to our affiliates in Bailhongal, Soundatti, Chikodi, Nipani and Gadhinglaj.”

Rajshekhar S, owner of Shri Falahareshwar Offset Printers and president of Vijaypur Printers Association, said, “This is the first time we have seen a show organizer visiting us to share information and invite us to the event. We will be happy to attend.”

One of the printers, A Manjunath, owner, Sri Manjunath Graphics, Bellary said, “We live in a small town and are planning to form a printers’ association soon. Exhibitions like these provide an opportunity for small printers like us to connect with the industry and explore opportunities. We will definitely visit the show and meet other companies and association officials as well.”

Team PrintFair will next visit Andhra Pradesh/Telangana – Anantapur, Kadapa, Tirupati, Nellore, Guntur, Vijaywada, Rajahmundry, Kakinada, Visakhapatnam, Khammam and Warangal. In Maharashtra, it will visit Satara, Ichalkaranji, Kolhapur, Kudal, Panaji, Karwar, Gadag, Solapur, Latur and Nanded. In Tamil Nadu, PrintFair will cover Sivakasi, Coimbatore, Erode, Salem, Vellore, Trichy, Hosur and Nammakal.

With only a few weeks to go, PrintFair is all set to create a new landmark on the grounds of Bengaluru.

For more information, visit www.printfair.in

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.

As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

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