ColorJet to highlight ‘green’ digital printing at APPPEXPO 2019

Green solution for digital printing at APPPEXPO

By
IPP Desk
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360
ColorJet
ColorJet's SoftJet Grand digital printer.

Following the global strides in greener inks and energy efficient printing, ColorJet Group, the largest Indian manufacturer of wide format digital printers, is exhibiting at APPPEXPO 2019 in Shanghai under the concept of ‘Print Green Print for a Better Tomorrow’.

ColorJet is displaying live demonstrations of three digital printers under the concept, with the SoftJet Grand incorporating eight colors, being the finest soft signage solution. The company will be exhibiting in Hall 3A, Stand 418 at APPPEXPO 2019.

The SoftJet Grand is a game-changing product, which offers the widest color gamut in its segment. This evolutionary technology in addition to CMYK also features grey, light magenta, orange and blue ink to deliver rich and saturated colors, while delivering exceptional print quality, while also optimizing productivity and performance.

The additional colors extend the range of achievable colors across the color spectrum, and produce exceptional skin tones and smooth gradients for stunning photographic image quality.

The printer is equipped with ColorJet Edition RIP Software to boost productivity and color management, while running at speeds of up to 167 sq. meters per hour.

The 8-color variant in the SoftJet Grand automatically makes it the ideal choice for print service providers, who would like to offer high-impact applications and deliver beyond the color expectations of their customers.

The SoftJet Grand also helps ColorJet lead the way to a greener environment by using environment-friendly aqueous based inks and is also optimized to replace PVC based media completely by easily printing on polyester-based fabrics, which can also be recycled.

Apart from the SoftJet Grand, ColorJet is also showcasing the POLO HQ, a 3.2 metre eco-solvent 6-color printer. One of the POLO HQ variants is also compatible with ROHS complaint ink, which is highly eco-friendly and is based on ColorJet’s ‘GREENTECH’ mechanism. Also on show is the two-in-one VERVE Hybrid, which is a UV Flatbed, as well as a Roll-to-Roll printer.

Since 2004, ColorJet has single-mindedly pursued excellence in digital printing and as per the latest IDC report; ColorJet digital printers command the number-1 position in India. ColorJet digital printers have been installed in several countries, while recently adding Spain, Portugal, Greece and Thailand, thereby expanding its global footprint.

2023 promises an interesting ride for print in India

Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. While the print and packaging industries have been resilient in the past 33 months since the pandemic lockdown of 25 March 2020, the commercial printing and newspaper industries have yet to recover their pre-Covid trajectory.

The fragmented commercial printing industry faces substantial challenges as does the newspaper industry. While digital short-run printing and the signage industry seem to be recovering a bit faster, ultimately their growth will also be moderated by the progress of the overall economy. On the other hand book printing exports are doing well but they too face several supply-chain and logistics challenges.

The price of publication papers including newsprint has been high in the past year while availability is diminished by several mills shutting down their publication paper and newsprint machines in the past four years. Indian paper mills are also exporting many types of paper and have raised prices for Indian printers. To some extent, this has helped in the recovery of the digital printing industry with its on-demand short-run and low-wastage paradigm.

Ultimately digital print and other digital channels will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future. For instance, there is no alternative to a rise in textbook consumption but this segment will only reach normality in the next financial year beginning on 1 April 2023.

Thus while the new normal is a moving target and many commercial printers look to diversification, we believe that our target audiences may shift and change. Like them, we will also have to adapt with agility to keep up with their business and technical information needs.

Our 2023 media kit is ready, and it is the right time to take stock and reconnect with your potential markets and customers. Print is the glue for the growth of liberal education, new industry, and an emerging economy. We seek your participation in what promises to be an interesting ride.

– Naresh Khanna

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