ColorJet to highlight ‘green’ digital printing at APPPEXPO 2019

Green solution for digital printing at APPPEXPO

ColorJet's SoftJet Grand digital printer.

Following the global strides in greener inks and energy efficient printing, ColorJet Group, the largest Indian manufacturer of wide format digital printers, is exhibiting at APPPEXPO 2019 in Shanghai under the concept of ‘Print Green Print for a Better Tomorrow’.

ColorJet is displaying live demonstrations of three digital printers under the concept, with the SoftJet Grand incorporating eight colors, being the finest soft signage solution. The company will be exhibiting in Hall 3A, Stand 418 at APPPEXPO 2019.

The SoftJet Grand is a game-changing product, which offers the widest color gamut in its segment. This evolutionary technology in addition to CMYK also features grey, light magenta, orange and blue ink to deliver rich and saturated colors, while delivering exceptional print quality, while also optimizing productivity and performance.

The additional colors extend the range of achievable colors across the color spectrum, and produce exceptional skin tones and smooth gradients for stunning photographic image quality.

The printer is equipped with ColorJet Edition RIP Software to boost productivity and color management, while running at speeds of up to 167 sq. meters per hour.

The 8-color variant in the SoftJet Grand automatically makes it the ideal choice for print service providers, who would like to offer high-impact applications and deliver beyond the color expectations of their customers.

The SoftJet Grand also helps ColorJet lead the way to a greener environment by using environment-friendly aqueous based inks and is also optimized to replace PVC based media completely by easily printing on polyester-based fabrics, which can also be recycled.

Apart from the SoftJet Grand, ColorJet is also showcasing the POLO HQ, a 3.2 metre eco-solvent 6-color printer. One of the POLO HQ variants is also compatible with ROHS complaint ink, which is highly eco-friendly and is based on ColorJet’s ‘GREENTECH’ mechanism. Also on show is the two-in-one VERVE Hybrid, which is a UV Flatbed, as well as a Roll-to-Roll printer.

Since 2004, ColorJet has single-mindedly pursued excellence in digital printing and as per the latest IDC report; ColorJet digital printers command the number-1 position in India. ColorJet digital printers have been installed in several countries, while recently adding Spain, Portugal, Greece and Thailand, thereby expanding its global footprint.

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.

As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

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– Naresh Khanna

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