HP launches large-format offerings for print service providers

The new Latex 2700 portfolio and professional print service plans

HP Latex 2700 W

HP has announced new solutions to help print service providers (PSPs) meet high demand levels, optimize work processes and grow their businesses by delivering innovative applications.

“To reach higher margins, PSPs are always on the hunt for efficiency gains, and technology that allows them to say yes to more jobs with the confidence to deliver exceptional results,” said Daniel Martinez, general manager, HP Large Format.

“Our latest offerings are designed to enable this. The HP Latex 2700 family delivers increased print quality, raw speed, and white ink capabilities that will amaze customers. Our new professional print service plans give PSPs a range of ways to manage fleets and operations – improving workflow and maximizing the potential of their business.”

Printing with sustainability in mind

The new 3.2m (126-in) wide HP Latex 2700 printers take production efficiency to the next level, offering vivid colors at up to 89 square meter per hour (958 square feet per hour) via symmetrical double printheads, which come equipped with automatic printhead cleaning technology.

Users can take on high-margin jobs with 30% wider gamut at high speed, preserving media gloss and feel across a range of signage and décor applications – including thin films, vinyl, and paper.

The HP Latex 2700W printers offer the whitest white ink on the market at speeds of up to 54 m2/hr (581 ft²/hr), allowing PSPs to produce high-margin applications on pre-colored and transparent media. Automatic ink recirculation and white printheads can be stored in an offline rotating chamber and eliminate waste between white jobs.

All devices in the Latex 2700 series run on fourth-generation HP Latex ink – bringing UL Ecologo certification while meeting UL Geenguard Gold and toy safety requirements. This allows PSPs to embrace jobs in even the most sensitive environments.

Additionally, the whole portfolio takes HP Eco-Carton – cardboard-based ink cartridges that reduce plastic by using 100% recycled and recyclable cardboard containers, as well as recycled plastics from HP’s closed-loop recycling process, including post-consumer beverage bottles and U-validated ocean-bound plastics.

HP professional print service plans  

HP’s professional print service plans are designed to enable business agility, maximize uptime and productivity, and provide learning opportunities and support.

PSPs have a choice of two plans – basic and plus – with each containing a portfolio of service and software solutions tailored to business needs.

New and enhanced features include:

Print beat live production: Gives users a single, real-time view of all jobs queued and in production across multiple sites. This helps monitor work, anticipate issues, and save precious time.

Print beat jobs API: Making printer data available to businesses’ external ERP/MIS systems. Monitor HP printers alongside non-HP hardware, automate processes, and combine with other operational data for richer business insights.

HP Learn: A digital learning platform with free and premium training modules depending on the service plan PSPs choose, allowing users to upskill and keep ahead of challenges.

Enhanced HP Service Center: Proactive troubleshooting to improve uptime, including smart diagnostics that alert your service representative when action is needed.

The HP Latex 2700 portfolio is available in all major markets from 19 October 2022.

2023 promises an interesting ride for print in India

Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. While the print and packaging industries have been resilient in the past 33 months since the pandemic lockdown of 25 March 2020, the commercial printing and newspaper industries have yet to recover their pre-Covid trajectory.

The fragmented commercial printing industry faces substantial challenges as does the newspaper industry. While digital short-run printing and the signage industry seem to be recovering a bit faster, ultimately their growth will also be moderated by the progress of the overall economy. On the other hand book printing exports are doing well but they too face several supply-chain and logistics challenges.

The price of publication papers including newsprint has been high in the past year while availability is diminished by several mills shutting down their publication paper and newsprint machines in the past four years. Indian paper mills are also exporting many types of paper and have raised prices for Indian printers. To some extent, this has helped in the recovery of the digital printing industry with its on-demand short-run and low-wastage paradigm.

Ultimately digital print and other digital channels will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future. For instance, there is no alternative to a rise in textbook consumption but this segment will only reach normality in the next financial year beginning on 1 April 2023.

Thus while the new normal is a moving target and many commercial printers look to diversification, we believe that our target audiences may shift and change. Like them, we will also have to adapt with agility to keep up with their business and technical information needs.

Our 2023 media kit is ready, and it is the right time to take stock and reconnect with your potential markets and customers. Print is the glue for the growth of liberal education, new industry, and an emerging economy. We seek your participation in what promises to be an interesting ride.

– Naresh Khanna

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