HP launches large-format offerings for print service providers

The new Latex 2700 portfolio and professional print service plans

HP Latex 2700 W

HP has announced new solutions to help print service providers (PSPs) meet high demand levels, optimize work processes and grow their businesses by delivering innovative applications.

“To reach higher margins, PSPs are always on the hunt for efficiency gains, and technology that allows them to say yes to more jobs with the confidence to deliver exceptional results,” said Daniel Martinez, general manager, HP Large Format.

“Our latest offerings are designed to enable this. The HP Latex 2700 family delivers increased print quality, raw speed, and white ink capabilities that will amaze customers. Our new professional print service plans give PSPs a range of ways to manage fleets and operations – improving workflow and maximizing the potential of their business.”

Printing with sustainability in mind

The new 3.2m (126-in) wide HP Latex 2700 printers take production efficiency to the next level, offering vivid colors at up to 89 square meter per hour (958 square feet per hour) via symmetrical double printheads, which come equipped with automatic printhead cleaning technology.

Users can take on high-margin jobs with 30% wider gamut at high speed, preserving media gloss and feel across a range of signage and décor applications – including thin films, vinyl, and paper.

The HP Latex 2700W printers offer the whitest white ink on the market at speeds of up to 54 m2/hr (581 ft²/hr), allowing PSPs to produce high-margin applications on pre-colored and transparent media. Automatic ink recirculation and white printheads can be stored in an offline rotating chamber and eliminate waste between white jobs.

All devices in the Latex 2700 series run on fourth-generation HP Latex ink – bringing UL Ecologo certification while meeting UL Geenguard Gold and toy safety requirements. This allows PSPs to embrace jobs in even the most sensitive environments.

Additionally, the whole portfolio takes HP Eco-Carton – cardboard-based ink cartridges that reduce plastic by using 100% recycled and recyclable cardboard containers, as well as recycled plastics from HP’s closed-loop recycling process, including post-consumer beverage bottles and U-validated ocean-bound plastics.

HP professional print service plans  

HP’s professional print service plans are designed to enable business agility, maximize uptime and productivity, and provide learning opportunities and support.

PSPs have a choice of two plans – basic and plus – with each containing a portfolio of service and software solutions tailored to business needs.

New and enhanced features include:

Print beat live production: Gives users a single, real-time view of all jobs queued and in production across multiple sites. This helps monitor work, anticipate issues, and save precious time.

Print beat jobs API: Making printer data available to businesses’ external ERP/MIS systems. Monitor HP printers alongside non-HP hardware, automate processes, and combine with other operational data for richer business insights.

HP Learn: A digital learning platform with free and premium training modules depending on the service plan PSPs choose, allowing users to upskill and keep ahead of challenges.

Enhanced HP Service Center: Proactive troubleshooting to improve uptime, including smart diagnostics that alert your service representative when action is needed.

The HP Latex 2700 portfolio is available in all major markets from 19 October 2022.

In 2024, we are looking at full recovery and growth-led investment in Indian printing

Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. It created the category of privately owned B2B print magazines in the country. And by its diversification in packaging, (Packaging South Asia), food processing and packaging (IndiFoodBev) and health and medical supply chain and packaging (HealthTekPak), and its community activities in training, research, and conferences (Ipp Services, Training and Research) the organization continues to create platforms that demonstrate the need for quality information, data, technology insights and events.

India is a large and tough terrain and while its book publishing and commercial printing industry have recovered and are increasingly embracing digital print, the Indian newspaper industry continues to recover its credibility and circulation. The signage industry is also recovering and new technologies and audiences such as digital 3D additive printing, digital textiles, and industrial printing are coming onto our pages. Diversification is a fact of life for our readers and like them, we will also have to adapt with agility to keep up with their business and technical information needs.

India is one of the fastest growing economies in nominal and real terms – in a region poised for the highest change in year to year expenditure in printing equipment and consumables. Our 2024 media kit is ready, and it is the right time to take stock – to emphasize your visibility and relevance to your customers and turn potential markets into conversations.

– Naresh Khanna

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