Xerox India to show solutions for all segments of digital print market

Iridesse production press to be the centerpiece

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Xerox India
Vineet Gehani, director – Technology and Channels, Xerox India

Xerox India will display a number of its digital printing solutions at the upcoming Printpack 2019 that will be held in Greater Noida from 1-6 February. The presses on display will include the newly launched Iridesse production press along with Color C70, D95A and the Versant series – Versant 180, Versant 3100.

“In a hyper-competitive market, businesses need solutions that go beyond the standard CMYK. The change was kickstarted by specialty dry ink technology that enabled customers to create and deliver more value. Keeping in mind the changing dynamics of the digital production printing market and an overwhelming response, the highlight of the show would be the Iridesse production press,” says Vineet Gehani, director – Technology and Channels, Xerox India.

Xerox India will look forward to meeting existing and potential customers. The company’s products on display at the show will include devices for the entry, mid and high-end production catering to various customer segments like commercial offset printers, photo labs, quick printers as well as design houses and prepress bureaus. “We are sure that we will be able to meet the needs of all customers visiting our stand,” he adds.

Commenting on the Indian print market, Gehani says that overall market is growing – with digital printing specifically showing strong growth. He believes that the move to digital print and digital enhancements has not only ushered in a new range of colors, specifically metallics and white dry ink, but also increased quality, flexibility and speed.

“As the need for more customization and personalization grows, customers are demanding more value addition from each print. In fact, buyers are more than willing to pay for these capabilities, with research indicating a willingness to pay a premium of between 24% and 89% over CMYK jobs,” he explains.

Finally talking about the importance of Printpack, Gehani says that the expo has always been an important platform that brings Xerox customers and its devices together.

“It is one of the world’s largest exhibitions in the graphic arts industry and we have witnessed tremendous success in the previous editions,” he concludes.

2023 promises an interesting ride for print in India

Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. While the print and packaging industries have been resilient in the past 33 months since the pandemic lockdown of 25 March 2020, the commercial printing and newspaper industries have yet to recover their pre-Covid trajectory.

The fragmented commercial printing industry faces substantial challenges as does the newspaper industry. While digital short-run printing and the signage industry seem to be recovering a bit faster, ultimately their growth will also be moderated by the progress of the overall economy. On the other hand book printing exports are doing well but they too face several supply-chain and logistics challenges.

The price of publication papers including newsprint has been high in the past year while availability is diminished by several mills shutting down their publication paper and newsprint machines in the past four years. Indian paper mills are also exporting many types of paper and have raised prices for Indian printers. To some extent, this has helped in the recovery of the digital printing industry with its on-demand short-run and low-wastage paradigm.

Ultimately digital print and other digital channels will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future. For instance, there is no alternative to a rise in textbook consumption but this segment will only reach normality in the next financial year beginning on 1 April 2023.

Thus while the new normal is a moving target and many commercial printers look to diversification, we believe that our target audiences may shift and change. Like them, we will also have to adapt with agility to keep up with their business and technical information needs.

Our 2023 media kit is ready, and it is the right time to take stock and reconnect with your potential markets and customers. Print is the glue for the growth of liberal education, new industry, and an emerging economy. We seek your participation in what promises to be an interesting ride.

– Naresh Khanna

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