DuPont Advanced Printing – ‘The Color of Things to Come’

ISS Show – Direct to Garment digital inks

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DuPont
DuPont is a manufacturer and an innovator in inkjet pigment inks for over 30 years. Photo DuPont

DuPont Advanced Printing (DuPont) highlighted its innovative Artistri digital inks for textile printing during the ISS show in Long Beach, California. It showcased the recently launched brand campaign ‘The Color of Things to Come,’ including the new website for textile inks: http://artistritextile.dupont.com.

Artistri digital inks combine DuPont proprietary dispersions, polymers and ink formulations resulting in highly innovative digital inks for inkjet printing. From the brightest and richest colors to custom formulations, Artistri provides color consistency across production runs and over time. With a 25-year history in technology and innovation, DuPont Artistri delivers a comprehensive portfolio of ink products to bring your colors to life.

At the show, DuPont showed its Artistri Brite Direct to Garment (DTG) ink and pretreatment portfolio. This includes the recently launched Artistri Brite P5003 pretreatment for application onto dark colored cotton tShirts that enable efficient and consistent printing combined with bright, wash resistant color prints. Artistri Brite P5010 is developed for use with white cotton and polyester shirts and both offer improved wash fastness, white ink setup productivity and excellent tunnel dry and heat press performance.

Feature at the stand were pigment ink offerings for both DTG and roll-to-roll (RTR) printing, including a color expansion to the Artistri Brite P6000 series for mid-viscosity printheads adding red, orange and green. DuPont Artistri Xite RTR pigment ink offerings range from low to high viscosity for compatibility with all major printheads. Visitors were able to view print samples showcasing different ink applications on various substrates.

“We are excited about offering such a broad portfolio of pigment inks and pretreatments to our customers, allowing them to expand solutions to the more environmentally friendly digital printing for the textile market. Our recent Artistri Brite P6000 DTG ink set gamut expansion and a sneak peek at our newest dark polyester DTG offering are just two examples of our ongoing innovations to support this important and fast-growing market,” said Eric Beyeler, Global Marketing Manager – Digital Printing.

2023 promises an interesting ride for print in India

Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. While the print and packaging industries have been resilient in the past 33 months since the pandemic lockdown of 25 March 2020, the commercial printing and newspaper industries have yet to recover their pre-Covid trajectory.

The fragmented commercial printing industry faces substantial challenges as does the newspaper industry. While digital short-run printing and the signage industry seem to be recovering a bit faster, ultimately their growth will also be moderated by the progress of the overall economy. On the other hand book printing exports are doing well but they too face several supply-chain and logistics challenges.

The price of publication papers including newsprint has been high in the past year while availability is diminished by several mills shutting down their publication paper and newsprint machines in the past four years. Indian paper mills are also exporting many types of paper and have raised prices for Indian printers. To some extent, this has helped in the recovery of the digital printing industry with its on-demand short-run and low-wastage paradigm.

Ultimately digital print and other digital channels will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future. For instance, there is no alternative to a rise in textbook consumption but this segment will only reach normality in the next financial year beginning on 1 April 2023.

Thus while the new normal is a moving target and many commercial printers look to diversification, we believe that our target audiences may shift and change. Like them, we will also have to adapt with agility to keep up with their business and technical information needs.

Our 2023 media kit is ready, and it is the right time to take stock and reconnect with your potential markets and customers. Print is the glue for the growth of liberal education, new industry, and an emerging economy. We seek your participation in what promises to be an interesting ride.

– Naresh Khanna

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