Expanded automotive aftermarket portfolio by Avery Dennison

New wrap colors, paint protection, and automotive window films

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Expanded automotive aftermarket portfolio by Avery Dennison - New wrap colours, paint protection and automotive window films.
Expanded automotive aftermarket portfolio by Avery Dennison - New wrap colours, paint protection and automotive window films.

Avery Dennison showcased an expanded automotive toolkit at its stand during FESPA 2019. Additions to the range included three new Supreme Wrapping Film colors, a new option for paint protection and a comprehensive range of auto electric window films.

Oliver Guenther, senior director – Marketing and Channel Strategy, said that emotional appeal and ‘wow’ factor were the driving forces behind the three new bold and seductive Supreme Wrapping Film colors. “These gloss and satin metallic additions to our flagship wrap range take us to well over 100 different colors, offering installers an enormous breadth of creative choices – with color matching also available for special projects. As with all films in the range, the benefits include superb conformability, repositionability, and slideability, saving valuable installation time, and excellent long-term removability,” Guenther added.

The new colors in the range are SWF Gloss Metallic Fun Purple, SWF Gloss Metallic Passion Red, and SWF Satin Metallic Energetic Yellow. For users who want to protect their vehicle’s paint against many of the challenges of the road, and maintain peak value, Avery Dennison is launching a medium- to long-term Pure Defense Series that complements the existing Supreme Protective Films Series.

“Our premium Supreme Protection Film XI (SPF-XI) is an outstanding option for damage prevention, with an ambient temperature ‘self-healing’ topcoat and up to 10 years’ UV resistance. It sets a ‘gold standard’ for ease of installation and vehicle looks and longevity. This new Pure Defense Series is a welcome addition, opening up new markets by offering a cost-effective solution to protecting both vulnerable areas on vehicles and also high-wear areas in premises, such as reception desks. It also up to 8 years’ durability on vertical surfaces,” Guenther explained.

Completing the range of automotive solutions is the new Avery Dennison Automotive Window Films portfolio – three different ranges for solar protection, occupant’s comfort and extra passenger privacy.

“This is a major new set of films for installers, allowing them to fine-tune all aspects of vehicle window appearance, thermal performance and safety. All of the films in these ranges allow installers to select the appropriate light transmission levels for their particular application,” Guenther said.

Avery Dennison AWF HP Pro is a premium automotive window film range that offers outstanding shrinkage performance, quick drying time and ease of handling, along with the superior solar performance that comes with four visible light transmission levels. Avery Dennison AWF HP is a cost-effective film range that also offers good solar performance. Adding protection from shattered glass is made possible by using Avery Dennison AWF HP Safety.

2023 promises an interesting ride for print in India

Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. While the print and packaging industries have been resilient in the past 33 months since the pandemic lockdown of 25 March 2020, the commercial printing and newspaper industries have yet to recover their pre-Covid trajectory.

The fragmented commercial printing industry faces substantial challenges as does the newspaper industry. While digital short-run printing and the signage industry seem to be recovering a bit faster, ultimately their growth will also be moderated by the progress of the overall economy. On the other hand book printing exports are doing well but they too face several supply-chain and logistics challenges.

The price of publication papers including newsprint has been high in the past year while availability is diminished by several mills shutting down their publication paper and newsprint machines in the past four years. Indian paper mills are also exporting many types of paper and have raised prices for Indian printers. To some extent, this has helped in the recovery of the digital printing industry with its on-demand short-run and low-wastage paradigm.

Ultimately digital print and other digital channels will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future. For instance, there is no alternative to a rise in textbook consumption but this segment will only reach normality in the next financial year beginning on 1 April 2023.

Thus while the new normal is a moving target and many commercial printers look to diversification, we believe that our target audiences may shift and change. Like them, we will also have to adapt with agility to keep up with their business and technical information needs.

Our 2023 media kit is ready, and it is the right time to take stock and reconnect with your potential markets and customers. Print is the glue for the growth of liberal education, new industry, and an emerging economy. We seek your participation in what promises to be an interesting ride.

– Naresh Khanna

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