Fujifilm looks to the high-end signage segment

The new Fujifilm demo center in Delhi-NCR

L-R:. SM Ramprasad, asst. vice-president, Graphic Arts Business, Pradipta Chowdhury, senior product manager, Kevin Jenner, business manager, Commercial Group, Wide Format Division, Fujifilm Global and Haruto Iwata, managing director, Fujifilm India. Photo IPP
L-R:. SM Ramprasad, asst. vice-president, Graphic Arts Business, Pradipta Chowdhury, senior product manager, Kevin Jenner, business manager, Commercial Group, Wide Format Division, Fujifilm Global and Haruto Iwata, managing director, Fujifilm India. Photo IPP

On 20 November 2018, Fujifilm launched its second Graphic Arts demo center in India at Sector 39 in Gurugram. The center is designed to demonstrate Fujifilm India’s latest graphic arts technology innovations and give a first-hand experience of the company’s wide-format printing expertise and domain knowledge. This is the company’s second demo center with the first launched in Mumbai in 2014. The new demo center will demonstrate the latest version of the Fujifilm Acuity LED 3200R with LED UV curing printing on a variety of rigid and flexible media. Fujifilm’s full range of Acuity EY printers will also be available for display and demonstration at the center.

“This is the second demo center for Fujifilm in India. I think this demo center is quite important for boosting our business in this [northern] region. I always say that seeing is believing and we can use this demo center for customer’s trial runs of machines. This would also help us to demonstrate a wide range of our applications to our customers in the surrounding areas. Our business in India is strong already as the number of installations of wide-format printers in the country has reached three figures. We don’t want to dominate only the middle-level or small-level segments, we are aiming for the high-end segment now and we’re hopeful to dominate it as well,” says Haruto Iwata, managing director of Fujifilm India.

“As our managing director rightly said, we’ve dominated the wide format printing industry in the country – more specifically in the UV curing segment. We started this journey around four years ago. In less than three-and-a-half years, Fujifilm has managed to install more than 100 UV wide format printers. Even earlier, we have been displaying our UV wide format printers at our demonstration center in Mumbai. Before that, our customers were forced to travel to Singapore or Thailand to see the machine’s demo. The second mandate for the company, as you have just heard, is to not only to focus upon the small- and mid-level printers but to increase the sales of our high-end printing machines in the graphic segment in India,” said SM Ramprasad, assistant vice-president of  Fujifilm India’s Graphic Arts Division at the Gurugram center’s launch.

Ramprasad added, “The capability of UV printing goes beyond the graphic signage to interior décor, industrial printing and the photo industry. In order to excel in these segments, we need to sell more than just machines, we need to sell solutions and that is the reason why I see this demo center as a platform to showcase our solutions to the customer.”

Fujifilm is on a aggressive expansion plan as the company is targeting double-digit growth in its business in India. The Acuity range of printers have been well received in the market and are energy efficient and environment friendly as well. The flatbed Acuity EY has proven to be a breakthrough inkjet printer in the wide format UV digital imaging technology from Fujifilm. At the new demo center, visitors can witness live demonstrations of machines and can interact with Fujifilm executives, engineers and application specialists. The center will also serve as a training ground for the company’s existing customers, with a provision for testing and qualifying new substrates.

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.

As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

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