Ricoh and Color-Logic display latest solutions

Ricoh and Color-Logic at Print 18

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At PRINT18 in Chicago, Ricoh and Color-Logic have collaborated to demonstrate how the latest Ricoh features – white toner and dynamic new neon colors on Ricoh 7200 presses – to provide printers with the ability to show how digital printing outshines conventional processes. At Print 18, Color-Logic is exhibiting at Stand 4133 and Ricoh at Stand 3011. Discussing the collaboration, Color-Logic’s Mark Geeves, director of Sales and Marketing said, “The latest Ricoh digital presses, to be shown at PRINT 18 in Chicago, provide graphic designers with the platform that brands and product marketers can use – together with the Color-Logic Process Metallic System to differentiate their products on the shelf.”

“With Color-Logic software, graphic designers can effortlessly create files that, when printed on the Ricoh 7200 digital presses, produce incredible decorative effects. Using the white toner available on the Ricoh 7200, designers can quickly and reliably produce files to print on metallic or pearl substrates. Also on 7200 presses, available Ricoh neon toners yield as many as 1520 neon hues when print files are created using the Touch7 software offered by Color-Logic.”

Color-LogicT develops color communication systems and software tool sets for a variety of special effect printing applications. Color-Logic provides brand owners, product managers, corporations, and their advertising agencies the ability to differentiate themselves and their clients with a simple print production process that yields effective results. Color-Logic decorative effects utilize the existing workflows of printers and designers, yielding dynamic results without the use of special equipment. Color-Logic supports the value of print and works with designers and printers to enhance their printed media.

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.

As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

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