Conlin’s adds Xerox Iridesse production press in North America

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Bill Conlin (left) and Bill Conlin Jr. (right) stand alongside their newly installed Xerox Iridesse Production Press.
Bill Conlin (left) and Bill Conlin Jr. (right) stand alongside their newly installed Xerox Iridesse Production Press.

Conlin’s Digital Print  is among the first graphic communications providers in North America to acquire a  Xerox Iridesse  Production Press. The digital printer plans to target new vertical markets and current customers that can benefit from Iridesse’s unique ability to deliver eye-catching spot embellishments and metallic hues with unmatched image quality.

“We’re constantly looking to upgrade to new and higher quality equipment,” said Bill Conlin Jr., account executive, Conlin’s Digital Print. “We are confident that this press will set us apart in the market. It will allow us to secure new business in a variety of key verticals.”

Wider prospects for printing segment

The Iridesse is the only digital press that can print metallic gold or silver, CMYK and clear dry ink in a single pass. It delivers stunning iridescent colors and embellishments never seen before in digitally printed pieces. Conlin’s expects the new press will help its customers stand out in their markets; fueling continued growth for the firm’s digital color printing segment.

The company will use the new press to produce a range of point-of-purchase displays, invitations, direct mail pieces, corporate marketing collateral and business cards for its customers in marketing, healthcare, pharmaceuticals, software, real estate, engineering and other industries. Conlin’s plans to market the Iridesse’s capabilities to prospects in retail, design and real estate, due to anticipated interest in the press’ expanded palette.

“We’re here for two reasons: our customers and our employees,” said Bill Conlin, president and owner, Conlin’s Digital Print. “Our relationship with Xerox, as a premier partner, has enabled us to offer our customers some of the greatest innovations in digital printing over the last 38 years and Iridesse is another great innovation.”

In addition to the 15 Xerox devices that Conlin’s has in its print arsenal, it also leverages  Xerox FreeFlow  Core  to automate and streamline production workflows and  XMPie  software  in the execution of cross-media campaigns and web storefronts. The new Iridesse was installed on 20 June at the print shop’s King of Prussia location. It has been operational since 29 June.

Furthermore, the Xerox Iridesse Production Press will be on display in Xerox Stand #1621 at  PRINT 18  in Chicago from 30 September to 2 October.

2023 promises an interesting ride for print in India

Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. While the print and packaging industries have been resilient in the past 33 months since the pandemic lockdown of 25 March 2020, the commercial printing and newspaper industries have yet to recover their pre-Covid trajectory.

The fragmented commercial printing industry faces substantial challenges as does the newspaper industry. While digital short-run printing and the signage industry seem to be recovering a bit faster, ultimately their growth will also be moderated by the progress of the overall economy. On the other hand book printing exports are doing well but they too face several supply-chain and logistics challenges.

The price of publication papers including newsprint has been high in the past year while availability is diminished by several mills shutting down their publication paper and newsprint machines in the past four years. Indian paper mills are also exporting many types of paper and have raised prices for Indian printers. To some extent, this has helped in the recovery of the digital printing industry with its on-demand short-run and low-wastage paradigm.

Ultimately digital print and other digital channels will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future. For instance, there is no alternative to a rise in textbook consumption but this segment will only reach normality in the next financial year beginning on 1 April 2023.

Thus while the new normal is a moving target and many commercial printers look to diversification, we believe that our target audiences may shift and change. Like them, we will also have to adapt with agility to keep up with their business and technical information needs.

Our 2023 media kit is ready, and it is the right time to take stock and reconnect with your potential markets and customers. Print is the glue for the growth of liberal education, new industry, and an emerging economy. We seek your participation in what promises to be an interesting ride.

– Naresh Khanna

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