Conlin’s adds Xerox Iridesse production press in North America

Bill Conlin (left) and Bill Conlin Jr. (right) stand alongside their newly installed Xerox Iridesse Production Press.
Bill Conlin (left) and Bill Conlin Jr. (right) stand alongside their newly installed Xerox Iridesse Production Press.

Conlin’s Digital Print  is among the first graphic communications providers in North America to acquire a  Xerox Iridesse  Production Press. The digital printer plans to target new vertical markets and current customers that can benefit from Iridesse’s unique ability to deliver eye-catching spot embellishments and metallic hues with unmatched image quality.

“We’re constantly looking to upgrade to new and higher quality equipment,” said Bill Conlin Jr., account executive, Conlin’s Digital Print. “We are confident that this press will set us apart in the market. It will allow us to secure new business in a variety of key verticals.”

Wider prospects for printing segment

The Iridesse is the only digital press that can print metallic gold or silver, CMYK and clear dry ink in a single pass. It delivers stunning iridescent colors and embellishments never seen before in digitally printed pieces. Conlin’s expects the new press will help its customers stand out in their markets; fueling continued growth for the firm’s digital color printing segment.

The company will use the new press to produce a range of point-of-purchase displays, invitations, direct mail pieces, corporate marketing collateral and business cards for its customers in marketing, healthcare, pharmaceuticals, software, real estate, engineering and other industries. Conlin’s plans to market the Iridesse’s capabilities to prospects in retail, design and real estate, due to anticipated interest in the press’ expanded palette.

“We’re here for two reasons: our customers and our employees,” said Bill Conlin, president and owner, Conlin’s Digital Print. “Our relationship with Xerox, as a premier partner, has enabled us to offer our customers some of the greatest innovations in digital printing over the last 38 years and Iridesse is another great innovation.”

In addition to the 15 Xerox devices that Conlin’s has in its print arsenal, it also leverages  Xerox FreeFlow  Core  to automate and streamline production workflows and  XMPie  software  in the execution of cross-media campaigns and web storefronts. The new Iridesse was installed on 20 June at the print shop’s King of Prussia location. It has been operational since 29 June.

Furthermore, the Xerox Iridesse Production Press will be on display in Xerox Stand #1621 at  PRINT 18  in Chicago from 30 September to 2 October.

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.

As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

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– Naresh Khanna

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