The masterclasses at Media Rumble

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Abhinandan Sekhri, chief executive officer and co-founder of News Laundry and Christopher Lydon, of Radio Open Source at the podcast Master Class at Media Rumble
Abhinandan Sekhri, chief executive officer and co-founder of News Laundry and Christopher Lydon, of Radio Open Source at the podcast Master Class at an earlier Media Rumble at the Habitat Center in Delhi

Modern day conferences and business events include deep learning sessions which give participants insight into how the trade functions. For example, in the Vogue Wedding Show you can attend sessions on beauty, makeup, dressing and grooming from industry specialists who are practitioners of the trade. In the Canon photography show you can learn about lens cleaning and how to shoot great pictures in fading light. Usually, such opportunities apart from educating provide show sponsors the opportunity to display the technical aspects of their products. Though its masterclasses did not have a direct revenue motive, Media Rumble was also designed in a format which brought industry experts from the trade to discuss a critical skill and craft learning.

At the theater in the basement of the India Habitat Centre, these masterclasses were conducted to packed audiences. There was a session on ‘The post advertising media business model,’ where Anushree Goenka, director operations at Scroll, discussed monetising options other than advertising, with Praveen Gopalkrishnan, product head at The Ken, and Raju Narisetti, who was till recently the chief executive officer of Gizmodo. The conversation revolved around everything from subscription, a bus which the legacy media has clearly missed, to paid news, where it is trying to enter an already crowded space dominated by advertising majors.

Another interesting session had Francesca Panetta, executive director of The Guardian who runs the publication’s virtual reality production studio, speaking to Durga Raghunath, chief executive officer of the Indian Express Group, on adding value to digital media by creating reality effects. Other masterclasses included covering parliament, data sourcing, verifying photos and videos, on creating podcasts and on Quint for data driven digital journalism. There was a masterclass on the IGTV vertical video launched by Instagram that can dispense news as a long-form video but in a totally brand-friendly format

You might want to read these articles as well:

  1. “Media companies were never good at understanding their users” – Raju Narisetti

In 2024, we are looking at full recovery and growth-led investment in Indian printing

Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. It created the category of privately owned B2B print magazines in the country. And by its diversification in packaging, (Packaging South Asia), food processing and packaging (IndiFoodBev) and health and medical supply chain and packaging (HealthTekPak), and its community activities in training, research, and conferences (Ipp Services, Training and Research) the organization continues to create platforms that demonstrate the need for quality information, data, technology insights and events.

India is a large and tough terrain and while its book publishing and commercial printing industry have recovered and are increasingly embracing digital print, the Indian newspaper industry continues to recover its credibility and circulation. The signage industry is also recovering and new technologies and audiences such as digital 3D additive printing, digital textiles, and industrial printing are coming onto our pages. Diversification is a fact of life for our readers and like them, we will also have to adapt with agility to keep up with their business and technical information needs.

India is one of the fastest growing economies in nominal and real terms – in a region poised for the highest change in year to year expenditure in printing equipment and consumables. Our 2024 media kit is ready, and it is the right time to take stock – to emphasize your visibility and relevance to your customers and turn potential markets into conversations.

– Naresh Khanna

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