The masterclasses at Media Rumble

Abhinandan Sekhri, chief executive officer and co-founder of News Laundry and Christopher Lydon, of Radio Open Source at the podcast Master Class at Media Rumble
Abhinandan Sekhri, chief executive officer and co-founder of News Laundry and Christopher Lydon, of Radio Open Source at the podcast Master Class at an earlier Media Rumble at the Habitat Center in Delhi

Modern day conferences and business events include deep learning sessions which give participants insight into how the trade functions. For example, in the Vogue Wedding Show you can attend sessions on beauty, makeup, dressing and grooming from industry specialists who are practitioners of the trade. In the Canon photography show you can learn about lens cleaning and how to shoot great pictures in fading light. Usually, such opportunities apart from educating provide show sponsors the opportunity to display the technical aspects of their products. Though its masterclasses did not have a direct revenue motive, Media Rumble was also designed in a format which brought industry experts from the trade to discuss a critical skill and craft learning.

At the theater in the basement of the India Habitat Centre, these masterclasses were conducted to packed audiences. There was a session on ‘The post advertising media business model,’ where Anushree Goenka, director operations at Scroll, discussed monetising options other than advertising, with Praveen Gopalkrishnan, product head at The Ken, and Raju Narisetti, who was till recently the chief executive officer of Gizmodo. The conversation revolved around everything from subscription, a bus which the legacy media has clearly missed, to paid news, where it is trying to enter an already crowded space dominated by advertising majors.

Another interesting session had Francesca Panetta, executive director of The Guardian who runs the publication’s virtual reality production studio, speaking to Durga Raghunath, chief executive officer of the Indian Express Group, on adding value to digital media by creating reality effects. Other masterclasses included covering parliament, data sourcing, verifying photos and videos, on creating podcasts and on Quint for data driven digital journalism. There was a masterclass on the IGTV vertical video launched by Instagram that can dispense news as a long-form video but in a totally brand-friendly format

You might want to read these articles as well:

  1. “Media companies were never good at understanding their users” – Raju Narisetti

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.

As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

It is the right time to support our high-impact reporting and authoritative and technical information with some of the best correspondents in the industry. Readers can power Indian Printer and Publisher’s balanced industry journalism and help sustain us by subscribing.

– Naresh Khanna

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