Mactac Europe launches new printable wraps

Designed for a variety of surfaces

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The new film being used for vehicle wrapping
The new film being used for vehicle wrapping

Mactac Europe, a part of Avery Dennison, has launched a digital print wrapping film series.  The series has been designed to cope with demanding surfaces, and offers up to seven years’ durability. These films can be used for application such as vehicle and boat wrapping, signage and marketing and interior designing, among others.

Oliver Guenther, senior director marketing and channel strategy for Mactac Europe brand, said that the JT 10700 series is an excellent option for designers and installers who want to get the most from promotions on challenging 3D surfaces; “These films deliver extreme conformability, making installation on vehicles and corrugated surfaces much easier and faster. Our focus has been on creating a product that not only looks great when printed, but which also raises productivity for installers. Soft initial tack and bubble-free adhesive make these films easy to handle and use,” he said.

Application of the newly launched wrapping film
Application of the newly launched wrapping film

The high opacity films can be combined with Mactac LF 10700 overlaminates. The LF 10700 is a series of PVC overlaminate films especially designed to protect large and medium size digital prints.

Mactac in Europe offers graphic materials that provide a canvas for different decoration and graphic applications, including architecture and transportation. Since August 2016, the European business of Mactac has been a part of Avery Dennison.

2023 promises an interesting ride for print in India

Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. While the print and packaging industries have been resilient in the past 33 months since the pandemic lockdown of 25 March 2020, the commercial printing and newspaper industries have yet to recover their pre-Covid trajectory.

The fragmented commercial printing industry faces substantial challenges as does the newspaper industry. While digital short-run printing and the signage industry seem to be recovering a bit faster, ultimately their growth will also be moderated by the progress of the overall economy. On the other hand book printing exports are doing well but they too face several supply-chain and logistics challenges.

The price of publication papers including newsprint has been high in the past year while availability is diminished by several mills shutting down their publication paper and newsprint machines in the past four years. Indian paper mills are also exporting many types of paper and have raised prices for Indian printers. To some extent, this has helped in the recovery of the digital printing industry with its on-demand short-run and low-wastage paradigm.

Ultimately digital print and other digital channels will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future. For instance, there is no alternative to a rise in textbook consumption but this segment will only reach normality in the next financial year beginning on 1 April 2023.

Thus while the new normal is a moving target and many commercial printers look to diversification, we believe that our target audiences may shift and change. Like them, we will also have to adapt with agility to keep up with their business and technical information needs.

Our 2023 media kit is ready, and it is the right time to take stock and reconnect with your potential markets and customers. Print is the glue for the growth of liberal education, new industry, and an emerging economy. We seek your participation in what promises to be an interesting ride.

– Naresh Khanna

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