Mactac Europe launches new printable wraps

Designed for a variety of surfaces

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The new film being used for vehicle wrapping
The new film being used for vehicle wrapping

Mactac Europe, a part of Avery Dennison, has launched a digital print wrapping film series.  The series has been designed to cope with demanding surfaces, and offers up to seven years’ durability. These films can be used for application such as vehicle and boat wrapping, signage and marketing and interior designing, among others.

Oliver Guenther, senior director marketing and channel strategy for Mactac Europe brand, said that the JT 10700 series is an excellent option for designers and installers who want to get the most from promotions on challenging 3D surfaces; “These films deliver extreme conformability, making installation on vehicles and corrugated surfaces much easier and faster. Our focus has been on creating a product that not only looks great when printed, but which also raises productivity for installers. Soft initial tack and bubble-free adhesive make these films easy to handle and use,” he said.

Application of the newly launched wrapping film
Application of the newly launched wrapping film

The high opacity films can be combined with Mactac LF 10700 overlaminates. The LF 10700 is a series of PVC overlaminate films especially designed to protect large and medium size digital prints.

Mactac in Europe offers graphic materials that provide a canvas for different decoration and graphic applications, including architecture and transportation. Since August 2016, the European business of Mactac has been a part of Avery Dennison.

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The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

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