Kerala Master Printers Association seeks help from printing fraternity

Initial assessment reveals accumulated loss of nearly Rs. 50 crore

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kerala master printers

In the aftermath of the fury caused by incessant rains in Kerala, the Kerala Master Printers Association (KMPA) has started working on various levels to understand the extent of the disaster and plan what is to be done for the printing fraternity. KMPA office bearers have visited some units already in order to understand the ground reality. So far, KMPA has taken some measures such as speaking to major machines manufacturers and their agents to ensure speedy service intervention at damaged units so that the printers can get their machines up and running in the minimum time.

KMPA started giving printers information about the SOPs to be taken care of whilst preparing insurance claims. It has also spoken to the president of IPAMA, Dayaker Reddy, so that its members can be updated with the prevailing situation. Many of the IPAMA members’ machines are running at KMPA members’ printing units. KMPA has sought help and timely support in the aforementioned exercise.

KMPA also convened an executive committee meeting and decided to form a special team which will visit individual printing units and assess the damage systematically. The team will be headed by the KMPA president. According to KMPA’s initial assessment, printers in Kerala have suffered losses worth more Rs. 50 croreover the last week when floods wreaked havoc across the state.

Lend a helping hand – Donate

KMPA has requested the support of AIFMP in the aforementioned areas in whatever manner possible. One way of lending a helping hand could be by intimating the affiliate associations or other trade bodies to contribute their best. In order to provide financial assistance, please find the account details at the bottom. It is requested from all to kindly send an email to kmpacochin@gmail.com with UTR number so that the transaction could be tracked and confirmation provided.

Moreover, as the flood waters have slowly started to recede, the magnitude of the disaster is unfolding. KMPA has personally supervised as many printing units as possible; they remained fully or partially submerged in water with their owners and employees rendered homeless. For most of those printers, their entire life savings and earnings destroyed in a few days of nature’s fury. Most of them are stranded in relief camps without access to basic necessities. Furthermore, KMPA has requested cooperation and support from all during this hour of crisis.

Account Details

Account Name – KERALA MASTER PRINTERS ASSOCIATION
Bank – STATE BANK OF INDIA
Branch – Kaloor, Kochi
Account No – 30477931783
IFSC Code – SBIN0008621

2023 promises an interesting ride for print in India

Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. While the print and packaging industries have been resilient in the past 33 months since the pandemic lockdown of 25 March 2020, the commercial printing and newspaper industries have yet to recover their pre-Covid trajectory.

The fragmented commercial printing industry faces substantial challenges as does the newspaper industry. While digital short-run printing and the signage industry seem to be recovering a bit faster, ultimately their growth will also be moderated by the progress of the overall economy. On the other hand book printing exports are doing well but they too face several supply-chain and logistics challenges.

The price of publication papers including newsprint has been high in the past year while availability is diminished by several mills shutting down their publication paper and newsprint machines in the past four years. Indian paper mills are also exporting many types of paper and have raised prices for Indian printers. To some extent, this has helped in the recovery of the digital printing industry with its on-demand short-run and low-wastage paradigm.

Ultimately digital print and other digital channels will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future. For instance, there is no alternative to a rise in textbook consumption but this segment will only reach normality in the next financial year beginning on 1 April 2023.

Thus while the new normal is a moving target and many commercial printers look to diversification, we believe that our target audiences may shift and change. Like them, we will also have to adapt with agility to keep up with their business and technical information needs.

Our 2023 media kit is ready, and it is the right time to take stock and reconnect with your potential markets and customers. Print is the glue for the growth of liberal education, new industry, and an emerging economy. We seek your participation in what promises to be an interesting ride.

– Naresh Khanna

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