Kerala Master Printers Association seeks help from printing fraternity

Initial assessment reveals accumulated loss of nearly Rs. 50 crore

466
kerala master printers

In the aftermath of the fury caused by incessant rains in Kerala, the Kerala Master Printers Association (KMPA) has started working on various levels to understand the extent of the disaster and plan what is to be done for the printing fraternity. KMPA office bearers have visited some units already in order to understand the ground reality. So far, KMPA has taken some measures such as speaking to major machines manufacturers and their agents to ensure speedy service intervention at damaged units so that the printers can get their machines up and running in the minimum time.

KMPA started giving printers information about the SOPs to be taken care of whilst preparing insurance claims. It has also spoken to the president of IPAMA, Dayaker Reddy, so that its members can be updated with the prevailing situation. Many of the IPAMA members’ machines are running at KMPA members’ printing units. KMPA has sought help and timely support in the aforementioned exercise.

KMPA also convened an executive committee meeting and decided to form a special team which will visit individual printing units and assess the damage systematically. The team will be headed by the KMPA president. According to KMPA’s initial assessment, printers in Kerala have suffered losses worth more Rs. 50 croreover the last week when floods wreaked havoc across the state.

Lend a helping hand – Donate

KMPA has requested the support of AIFMP in the aforementioned areas in whatever manner possible. One way of lending a helping hand could be by intimating the affiliate associations or other trade bodies to contribute their best. In order to provide financial assistance, please find the account details at the bottom. It is requested from all to kindly send an email to kmpacochin@gmail.com with UTR number so that the transaction could be tracked and confirmation provided.

Moreover, as the flood waters have slowly started to recede, the magnitude of the disaster is unfolding. KMPA has personally supervised as many printing units as possible; they remained fully or partially submerged in water with their owners and employees rendered homeless. For most of those printers, their entire life savings and earnings destroyed in a few days of nature’s fury. Most of them are stranded in relief camps without access to basic necessities. Furthermore, KMPA has requested cooperation and support from all during this hour of crisis.

Account Details

Account Name – KERALA MASTER PRINTERS ASSOCIATION
Bank – STATE BANK OF INDIA
Branch – Kaloor, Kochi
Account No – 30477931783
IFSC Code – SBIN0008621

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.

As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

It is the right time to support our high-impact reporting and authoritative and technical information with some of the best correspondents in the industry. Readers can power Indian Printer and Publisher’s balanced industry journalism and help sustain us by subscribing.

– Naresh Khanna

Subscribe Now

LEAVE A REPLY

Please enter your comment!
Please enter your name here