HP announces Skyline 2050 design competition in India

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HP announces Skyline 2050design competition in India

HP Inc announced Skyline 2050 – a competition by Designjet large format printers for practicing architects & structural engineers based in India. In this competition, HP is inviting entries from industry wide architects based in India to design skyline of any city of their choice for the year 2050. For this contest, participants can submit their designs on www.hp.com/in/en/Skyline2050

HP Skyline 2050 aims to inspire and empower the architects, designers, innovators and the creators of future by showcasing the power of large format printing. This form of printing fits well for a construction firm or an urban infrastructure organization. HP’s large format printers provide high quality information to users to explore their creative minds as it is mobile and more collaborative.

HP large format printers portfolio has ultra-compact, versatile large format printing solutions for architects, engineers and construction teams to collaborate on site and across sites by printing, copying, scanning and sharing plans with a single device. It offers a convenient solution with a range of communication options that can help increase collaboration. Print, scan, copy, and share drawings, project schedules, renders, presentations, and more.

Talking about the design competition, Devang Karia, country manager-large format design, PPS-GSB, HP Inc. India, said, “HP’s large format printers are considered synonymous with exceptional quality, versatility and robustness. It is our endeavour to constantly reinvent our printing portfolio to meet the evolving needs of our customers. With Skyline 2050, we aim to empower the visionary architects to help them unleash their potential and showcase their creativity by redesigning for a better future of India.”

2023 promises an interesting ride for print in India

Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. While the print and packaging industries have been resilient in the past 33 months since the pandemic lockdown of 25 March 2020, the commercial printing and newspaper industries have yet to recover their pre-Covid trajectory.

The fragmented commercial printing industry faces substantial challenges as does the newspaper industry. While digital short-run printing and the signage industry seem to be recovering a bit faster, ultimately their growth will also be moderated by the progress of the overall economy. On the other hand book printing exports are doing well but they too face several supply-chain and logistics challenges.

The price of publication papers including newsprint has been high in the past year while availability is diminished by several mills shutting down their publication paper and newsprint machines in the past four years. Indian paper mills are also exporting many types of paper and have raised prices for Indian printers. To some extent, this has helped in the recovery of the digital printing industry with its on-demand short-run and low-wastage paradigm.

Ultimately digital print and other digital channels will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future. For instance, there is no alternative to a rise in textbook consumption but this segment will only reach normality in the next financial year beginning on 1 April 2023.

Thus while the new normal is a moving target and many commercial printers look to diversification, we believe that our target audiences may shift and change. Like them, we will also have to adapt with agility to keep up with their business and technical information needs.

Our 2023 media kit is ready, and it is the right time to take stock and reconnect with your potential markets and customers. Print is the glue for the growth of liberal education, new industry, and an emerging economy. We seek your participation in what promises to be an interesting ride.

– Naresh Khanna

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