HP announces Skyline 2050 design competition in India

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HP announces Skyline 2050design competition in India

HP Inc announced Skyline 2050 – a competition by Designjet large format printers for practicing architects & structural engineers based in India. In this competition, HP is inviting entries from industry wide architects based in India to design skyline of any city of their choice for the year 2050. For this contest, participants can submit their designs on www.hp.com/in/en/Skyline2050

HP Skyline 2050 aims to inspire and empower the architects, designers, innovators and the creators of future by showcasing the power of large format printing. This form of printing fits well for a construction firm or an urban infrastructure organization. HP’s large format printers provide high quality information to users to explore their creative minds as it is mobile and more collaborative.

HP large format printers portfolio has ultra-compact, versatile large format printing solutions for architects, engineers and construction teams to collaborate on site and across sites by printing, copying, scanning and sharing plans with a single device. It offers a convenient solution with a range of communication options that can help increase collaboration. Print, scan, copy, and share drawings, project schedules, renders, presentations, and more.

Talking about the design competition, Devang Karia, country manager-large format design, PPS-GSB, HP Inc. India, said, “HP’s large format printers are considered synonymous with exceptional quality, versatility and robustness. It is our endeavour to constantly reinvent our printing portfolio to meet the evolving needs of our customers. With Skyline 2050, we aim to empower the visionary architects to help them unleash their potential and showcase their creativity by redesigning for a better future of India.”

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.

As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

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– Naresh Khanna

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