Fujifilm Sericol India at ScreenTex India 2022

Fujifilm Sericol shows 21 new sustainable ink products

Lasantha Peiris, director commercial at Fujifilm Sericol India (Left), and Aditya Mishra, head- Public relations & Marcom (Right) at Screentex India. Photo: IPP
Lasantha Peiris, director commercial at Fujifilm Sericol India (Left), and Aditya Mishra, head- Public relations & Marcom (Right) at Screentex India. Photo: IPP

Fujifilm Sericol India, based in Pune, participated in Screentex India, which took place for the first time in Pragati Maidan, New Delhi. Fujifilm Sericol India, being an integral part of Fujifilm Ink Speciality Group, offers dry offset inks for printing on plastic containers and sheetfed offset inks for printing on all kinds of plastic substrates. It provides inks for verticals such as textiles, sports shoes, bags, helmets, and decals. The company asserts that the inks used in all the speedometers manufactured in the country are made by Fujifilm.

The Fujifilm conglomerate, active in print, healthcare, and cosmetic segments, bought UK-based Sericol in 2005. Fujifilm Sericol is an ink manufacturer for several types of ink technologies, such as inkjet, screen printing, and UV label presses. 

At Screentex, Lasantha Peiris, director commercial at Fujifilm Sericol India, explained that its inks are used for screen, flexo, offset, and digital printing. The company is committed to providing sustainable and environmentally friendly solutions and uses biodegradable inks that are tested by its in-house R&D team in various applications. 

Speaking about the pandemic situation for Fujifilm, Peiris said, “Though our business was low, we ensured that our team was safe. We were managing our customers on calls by working remotely for the few months of the lockdown, and we took care of each member of our team.”

Reflecting on the exhibition, he said, “We are participating in such an exhibition after a gap of around three years, and Screentex India, although small, has the main players here. Kind of a let-out after the pandemic event, we’re getting customers from all over India. It’s a good time to meet our customers, and in this show, we’re talking about our 21 new environment-friendly products.”


2023 promises an interesting ride for print in India

Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. While the print and packaging industries have been resilient in the past 33 months since the pandemic lockdown of 25 March 2020, the commercial printing and newspaper industries have yet to recover their pre-Covid trajectory.

The fragmented commercial printing industry faces substantial challenges as does the newspaper industry. While digital short-run printing and the signage industry seem to be recovering a bit faster, ultimately their growth will also be moderated by the progress of the overall economy. On the other hand book printing exports are doing well but they too face several supply-chain and logistics challenges.

The price of publication papers including newsprint has been high in the past year while availability is diminished by several mills shutting down their publication paper and newsprint machines in the past four years. Indian paper mills are also exporting many types of paper and have raised prices for Indian printers. To some extent, this has helped in the recovery of the digital printing industry with its on-demand short-run and low-wastage paradigm.

Ultimately digital print and other digital channels will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future. For instance, there is no alternative to a rise in textbook consumption but this segment will only reach normality in the next financial year beginning on 1 April 2023.

Thus while the new normal is a moving target and many commercial printers look to diversification, we believe that our target audiences may shift and change. Like them, we will also have to adapt with agility to keep up with their business and technical information needs.

Our 2023 media kit is ready, and it is the right time to take stock and reconnect with your potential markets and customers. Print is the glue for the growth of liberal education, new industry, and an emerging economy. We seek your participation in what promises to be an interesting ride.

– Naresh Khanna

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