Fujifilm Sericol India at ScreenTex India 2022

Fujifilm Sericol shows 21 new sustainable ink products

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Lasantha Peiris, director commercial at Fujifilm Sericol India (Left), and Aditya Mishra, head- Public relations & Marcom (Right) at Screentex India. Photo: IPP
Lasantha Peiris, director commercial at Fujifilm Sericol India (Left), and Aditya Mishra, head- Public relations & Marcom (Right) at Screentex India. Photo: IPP

Fujifilm Sericol India, based in Pune, participated in Screentex India, which took place for the first time in Pragati Maidan, New Delhi. Fujifilm Sericol India, being an integral part of Fujifilm Ink Speciality Group, offers dry offset inks for printing on plastic containers and sheetfed offset inks for printing on all kinds of plastic substrates. It provides inks for verticals such as textiles, sports shoes, bags, helmets, and decals. The company asserts that the inks used in all the speedometers manufactured in the country are made by Fujifilm.

The Fujifilm conglomerate, active in print, healthcare, and cosmetic segments, bought UK-based Sericol in 2005. Fujifilm Sericol is an ink manufacturer for several types of ink technologies, such as inkjet, screen printing, and UV label presses. 

At Screentex, Lasantha Peiris, director commercial at Fujifilm Sericol India, explained that its inks are used for screen, flexo, offset, and digital printing. The company is committed to providing sustainable and environmentally friendly solutions and uses biodegradable inks that are tested by its in-house R&D team in various applications. 

Speaking about the pandemic situation for Fujifilm, Peiris said, “Though our business was low, we ensured that our team was safe. We were managing our customers on calls by working remotely for the few months of the lockdown, and we took care of each member of our team.”

Reflecting on the exhibition, he said, “We are participating in such an exhibition after a gap of around three years, and Screentex India, although small, has the main players here. Kind of a let-out after the pandemic event, we’re getting customers from all over India. It’s a good time to meet our customers, and in this show, we’re talking about our 21 new environment-friendly products.”

 

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.

As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

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