Xerox shows Versant 180, 3100 & Color C70

Xerox at the PrintFair in Hyderabad

Balaji Rajagopalan

In early February 2018, Fuji announced the takeover of Xerox in a US$ 6 billion deal that will make Fujifilm 50.1% majority shareholder in a combined entity expected to clock annual revenues of US$18 billion. The deal is expected to close in the second half of 2018, following the regulatory approvals and the approval of Xerox shareholders. Both the companies are present with their own subsidiary marketing and sales operations in India. However, thus far there is no information or clarity on the implications of the Fujifilm takeover as far as the operations of the new entity in India.

At the Hyderabad PrintFair held from 9 to 12 March 2018, Xerox India showcased a range of digital production presses including the Versant 180, the Versant 3100 along with its entry-level Color C70 press. The Versant 180 is an entry-level mid-production color press permitting greater media variety and higher duty cycles. The Versant 3100 is a faster mid-production color digital press that offers optimized alignment, color calibration and several finishing options.

“Our participation at PrintFair reinforces our presence in Hyderabad and also enhances our business in the region. I am happy to say that the response has been overwhelming,” said Balaji Rajagopalan, executive director – Technology, Channels & International Distributor Operations, Xerox India. “With a commit to maintain our leadership in the digital printing segment, we continue to ensure our innovative technology meets all customer needs—today as well in the future. Our display at PrintFair reflected this vision and we are glad that it received such a warm welcome. The Southern region plays a very significant role contributing about one-third to the Xerox India business, which is another reason why we are extremely delighted to be here in Hyderabad.”

In 2024, we are looking at full recovery and growth-led investment in Indian printing

Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. It created the category of privately owned B2B print magazines in the country. And by its diversification in packaging, (Packaging South Asia), food processing and packaging (IndiFoodBev) and health and medical supply chain and packaging (HealthTekPak), and its community activities in training, research, and conferences (Ipp Services, Training and Research) the organization continues to create platforms that demonstrate the need for quality information, data, technology insights and events.

India is a large and tough terrain and while its book publishing and commercial printing industry have recovered and are increasingly embracing digital print, the Indian newspaper industry continues to recover its credibility and circulation. The signage industry is also recovering and new technologies and audiences such as digital 3D additive printing, digital textiles, and industrial printing are coming onto our pages. Diversification is a fact of life for our readers and like them, we will also have to adapt with agility to keep up with their business and technical information needs.

India is one of the fastest growing economies in nominal and real terms – in a region poised for the highest change in year to year expenditure in printing equipment and consumables. Our 2024 media kit is ready, and it is the right time to take stock – to emphasize your visibility and relevance to your customers and turn potential markets into conversations.

– Naresh Khanna

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