Xerox reveals suite of production print innovations to address industry demand

Nine new products and features focus on boosting productivity and profit for print providers

Xerox Baltoro HF Inkjet Press

Xerox announced a suite of production print innovations, including new presses, technology enhancements for existing printers, as well as artificial intelligence and automation features that aid speed and productivity.

At a virtual event attended by partners and clients around the world, Xerox unveiled these innovations – a Color Accelerator module for Baltoro, expanding inkjet applications and adding ink-saving automation; addition of fluorescent pink to the Iridesse Production Press, enhancing its metallics, white and clear colour palette; two new printers capable of higher volumes, more media and extended colour options in the Versant family; two Xerox Nuvera print speed upgrades that best competition; AI-enabled media manager software that enables high-quality images with minimal set-up and staff time; and automated workflow updates to seamlessly print embellishments with FreeFlow Core 6.0

As the leader in the production colour market, Xerox is committed to helping customers expand their business, enhance productivity with new technology and protect their existing investments with new tools and features.

Digital print enhancements increase profitability, delivering higher margins and allowing print customers to expand into new areas. According to Keypoint Intelligence, digital print enhancement is expected to generate $25 billion a year and can increase a printers’ profit by 50 to 400 percent. By making it easier, customizable and faster to produce these pages, Xerox technology provides multiple entry options for customers to expand their business and increase profit.

Currently, print enhancement is the fastest-growing segment in the industry, and Xerox is committed to bring the latest innovation to its customers in India to help them expand their business,” said Vineet Gehani, director – Technology and Channels, Xerox India, “With the launch of our new technology and features, the capabilities and profit potential of the existing devices would be further expanded. Our customers would certainly benefit from the new presses being introduced that would help cater to the demand of higher volume, extended media, and colour palettes. Our constant endeavor towards innovation and improvement is the reason Xerox remains on top in the production print market.”

Xerox Colour Accelerator for Baltoro

 The Xerox Baltoro High Fusion Inkjet Press platform, said to be number 1 in the B3 cut-sheet inkjet market, now has a field-upgradeable module that expands its range. The Xerox Colour Accelerator for Xerox Baltoro HF Inkjet Press enables increased print quality, expanded media options, and automation to make inkjet printing viable for lucrative applications such as direct mail, postcards, and catalogs. With intelligent automation, Baltoro uses 50% less ink than competitor presses to purge inkjet heads, increasing uptime and productivity while delivering consistent, reliable quality.

Introduced last year, Baltoro is redefining the inkjet market. At a fraction of the size, weight, and power consumption of competitor presses, Baltoro offers a lower total cost of ownership (TCO) while being the only scalable, customizable platform in its class.

Fluorescent Pink for Iridesse

Xerox has the broadest colour capability and Beyond CMYK offerings across any portfolio. No one offers the range of colours, embellishments, mixed metallics, extended gamut, media options, and single-pass digital enhancement technology as Xerox.

The Xerox Iridesse Production Press is adding fluorescent pink specialty dry ink option to its existing Beyond CMYK palette of gold, silver, white and clear. These embellishments allow print providers to differentiate and offer their clients eye-popping designs and enhancements.

Two New Versants

Xerox is expanding its Versant family of presses with two new machines that support wider media options and add automation features that reduce staffing needs and set-up time.

The Xerox Versant 280 Press, a mid-production press, provides added value with thicker stock media options (400 GSM) for applications such as business cards. With the All Stocks at Rated Speed (ASRS) option, the Versant 280 is faster than any competitor in printing heavy stocks. Customers can print a million specialty colours using an Adaptive CMYK+ kit that leverages white, gold, silver, clear, and fluorescents, said to be unique to Xerox in this class of products.

The Xerox Versant 4100 Press handles higher volumes and heavier production loads than the Versant 280, bringing more jobs in-house by reducing set-up time and printing on more media types than any competitor press. The 4100 also handles thicker paper stocks, up to 400 GSM. Automated stock management saves time and reduces human error.

Technology-Driven Efficiencies

AI-enabled media manager software. PredictPrint Media Manager Software is included with the new Versant 4100 and can be added to Iridesse. By using artificial intelligence, the software automatically identifies the media being used and provides the correct press settings. Users scan a barcode, place the paper in a tray, and use the set-up wizard to walk through optimizing the system for that application.

FreeFlow Core 6.0 automates the process of preparing a file to print and now includes the application of Beyond CMYK enhancements. FreeFlow Core uses pre-built workflows to seamlessly apply embellishments such as gold, silver, white, clear, and fluorescents without changing the source file.

Xerox Color Accelerator for Xerox Baltoro HF Inkjet Press – Current Baltoro customers will be able to order Color Accelerator beginning in 2021. New Baltoro customers will be able to place orders for Color Accelerator starting December 15, with installs expected to begin in Q1 2021.

The Xerox Nuvera 157 MX Production System and Xerox Nuvera 314 MX Perfecting Production System – order taking and availability December 1, 2020.

The Xerox Versant 280 is available now.

The Xerox Versant 4100 with PredictPrint Media Manager Software is available now.

Iridesse pink specialty dry ink option and the PredictPrint Media Manager Software option are available for order taking December 1, 2020, and availability beginning March 1, 2021.

The XLS Automatic Feeding Kit option for Iridesse is available immediately worldwide.

2023 promises an interesting ride for print in India

Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. While the print and packaging industries have been resilient in the past 33 months since the pandemic lockdown of 25 March 2020, the commercial printing and newspaper industries have yet to recover their pre-Covid trajectory.

The fragmented commercial printing industry faces substantial challenges as does the newspaper industry. While digital short-run printing and the signage industry seem to be recovering a bit faster, ultimately their growth will also be moderated by the progress of the overall economy. On the other hand book printing exports are doing well but they too face several supply-chain and logistics challenges.

The price of publication papers including newsprint has been high in the past year while availability is diminished by several mills shutting down their publication paper and newsprint machines in the past four years. Indian paper mills are also exporting many types of paper and have raised prices for Indian printers. To some extent, this has helped in the recovery of the digital printing industry with its on-demand short-run and low-wastage paradigm.

Ultimately digital print and other digital channels will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future. For instance, there is no alternative to a rise in textbook consumption but this segment will only reach normality in the next financial year beginning on 1 April 2023.

Thus while the new normal is a moving target and many commercial printers look to diversification, we believe that our target audiences may shift and change. Like them, we will also have to adapt with agility to keep up with their business and technical information needs.

Our 2023 media kit is ready, and it is the right time to take stock and reconnect with your potential markets and customers. Print is the glue for the growth of liberal education, new industry, and an emerging economy. We seek your participation in what promises to be an interesting ride.

– Naresh Khanna

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