Online shopping payment will remain COD in India

Online shopping payment will remain COD in India

The popularity of online shopping is undebatable. With close to 329.1 million people projected to buy goods and services online in India by 2020, it has undoubtedly transformed the way we all shop. However, in spite of the convenience, the low operational costs, and the improved quality of service that eCommerce offers, it still lags behind in offering an experience similar to in-store shopping – a kind of social experience that binds people with similar tastes, and brand loyalties together.

That’s where social media or social commerce has started playing a role, with popular brands displaying products on popular social media sites like Facebook and Twitter, and incorporating a ‘buy now’ button. The result? More brand awareness, more people talking about your product and or company, more peer recommendations and views, and, therefore, more sales.

“Even as the preference to pay by cash remains, the digital payments infrastructure is evolving to address the security, convenience, and accessibility concerns of customers. Customers want to combine the assurance and flexibility that comes with the cash on delivery option AND the convenience of digital payments. I feel that eCommerce companies will need to be ready for that,” says Jose Thattil, CEO and co-founder, Phi Commerce.

Issues with social commerce
As social commerce gains popularity across the world, customers expect payment and delivery of goods to be easy, efficient, and safe. But the scepticism and nervousness around social media payments and the issues associated with them are widespread:

  •  Security: Stolen or hacked cards are often used to make multiple purchases, wanting products to be shipped internationally or in bulk. As customers enter their card details for an online purchase, what is the guarantee that card details will not be misused?
  • Customer support: For customers who are new to online shopping, or have just got their first credit card often err while entering the card details. If a payment does not go through, how easy is it to get in touch with a grievance redressal team, and how soon does the issue get resolved?
  •  Privacy concerns: For many consumers, social media means less privacy. They are worried about their personal details and date being captured and used for profit. It will need a lot more investment in education and infrastructure to assuage these concerns.
  • Connectivity issues: Although the quality of Internet services has improved drastically, there are rare occasions where customers face connectivity issues just as they are making an online payment. What happens to an online purchase if there is intermittent network connectivity, or if the payment gateway is loaded?

The preference for cash-on-delivery
With India predominantly being a cash economy, customers still prefer to buy products using the cash-on-delivery or COD payment option. Other payment modes like net banking, credit and debit cards and eWallets combined contribute to a meagre percentage. You can also check this website for other payment modes.The reasons for this could be many:

  • Fear of online payment not going through
  • Internet connectivity issues
  • Lack of trust in social payments or lack of trust in a brand
  • Fear of not receiving the product delivery
  • The joy in ordering anything, especially with a low bank balance

Improving trust in digital payments

Social commerce transactions trigger complex automated processes that involve an array of players like payment gateways and banks; there are several concerns in the minds of consumers when it comes to safeguarding their financial information and preventing security issues. This has created a demand for innovative technology-enabled solutions that take away the hassles of cash management in COD for the retailer and the logistics company while ensuring utmost satisfaction and enhanced convenience for the customer.

What customers really want is the convenience of paying digitally on delivery – using a credit or debit cards, mobile wallet, UPI, Aadhaar, Bharat QR, or net banking account – but without the hassle of cash. A payment method that enables customers to enjoy all the benefits of COD, plus get the flexibility of not keeping cash at home, and not having to be physically present to receive goods. Additionally, they also want to enjoy all benefits that their bank offers – reward points, cash back, and more.

Ensuring a comfortable eCommerce journey
The exploding adoption of smartphones and the proliferation of social media has taken the eCommerce industry to a whole new level: statistics suggest that the online retail sector in India is expected to be a whopping US$ 1 trillion market by 2020! This massive growth fuels the need to process payments faster and more efficiently through ever-evolving channels, address risks of non-payments or returns while ensuring customer satisfaction.

2023 promises an interesting ride for print in India

Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. While the print and packaging industries have been resilient in the past 33 months since the pandemic lockdown of 25 March 2020, the commercial printing and newspaper industries have yet to recover their pre-Covid trajectory.

The fragmented commercial printing industry faces substantial challenges as does the newspaper industry. While digital short-run printing and the signage industry seem to be recovering a bit faster, ultimately their growth will also be moderated by the progress of the overall economy. On the other hand book printing exports are doing well but they too face several supply-chain and logistics challenges.

The price of publication papers including newsprint has been high in the past year while availability is diminished by several mills shutting down their publication paper and newsprint machines in the past four years. Indian paper mills are also exporting many types of paper and have raised prices for Indian printers. To some extent, this has helped in the recovery of the digital printing industry with its on-demand short-run and low-wastage paradigm.

Ultimately digital print and other digital channels will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future. For instance, there is no alternative to a rise in textbook consumption but this segment will only reach normality in the next financial year beginning on 1 April 2023.

Thus while the new normal is a moving target and many commercial printers look to diversification, we believe that our target audiences may shift and change. Like them, we will also have to adapt with agility to keep up with their business and technical information needs.

Our 2023 media kit is ready, and it is the right time to take stock and reconnect with your potential markets and customers. Print is the glue for the growth of liberal education, new industry, and an emerging economy. We seek your participation in what promises to be an interesting ride.

– Naresh Khanna

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