Ivor Price joins DMI 2018

Digital Media India
Ivor Price

Digital Media India will be held from 7-9 February 2018, at the Courtyard by Marriott Mumbai International Airport.

Engaging the audience, especially the youth, is still a challenge for long-standing news media companies. Lately, there has been a pressing need felt for moving beyond online articles such as pictures and short videos to quizzes, lists, live blogs or interactive graphics. This new approach might help in consuming and sharing on social networks and other off-site platforms.

The most celebrated journalist of South Africa, Ivor Price, joined Digital Media India 2018 and will explain the importance of change in strategies that would help in engaging young audience. He will also inform how South African newspapers continue to actively engage and inspire the young people with citizen journalism initiatives such as Media 24’s Wecan 24.

Wecam 24 has been successful in engaging the youth. This helps in maintaining the traffic on their platform and keep the citizens of the country informed about the latest happenings as well. Apart from Price, the event will witness the participation of a number of other key speakers.

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.

As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

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– Naresh Khanna

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