Ivor Price joins DMI 2018

402
Digital Media India
Ivor Price

Digital Media India will be held from 7-9 February 2018, at the Courtyard by Marriott Mumbai International Airport.

Engaging the audience, especially the youth, is still a challenge for long-standing news media companies. Lately, there has been a pressing need felt for moving beyond online articles such as pictures and short videos to quizzes, lists, live blogs or interactive graphics. This new approach might help in consuming and sharing on social networks and other off-site platforms.

The most celebrated journalist of South Africa, Ivor Price, joined Digital Media India 2018 and will explain the importance of change in strategies that would help in engaging young audience. He will also inform how South African newspapers continue to actively engage and inspire the young people with citizen journalism initiatives such as Media 24’s Wecan 24.

Wecam 24 has been successful in engaging the youth. This helps in maintaining the traffic on their platform and keep the citizens of the country informed about the latest happenings as well. Apart from Price, the event will witness the participation of a number of other key speakers.

In 2024, we are looking at full recovery and growth-led investment in Indian printing

Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. It created the category of privately owned B2B print magazines in the country. And by its diversification in packaging, (Packaging South Asia), food processing and packaging (IndiFoodBev) and health and medical supply chain and packaging (HealthTekPak), and its community activities in training, research, and conferences (Ipp Services, Training and Research) the organization continues to create platforms that demonstrate the need for quality information, data, technology insights and events.

India is a large and tough terrain and while its book publishing and commercial printing industry have recovered and are increasingly embracing digital print, the Indian newspaper industry continues to recover its credibility and circulation. The signage industry is also recovering and new technologies and audiences such as digital 3D additive printing, digital textiles, and industrial printing are coming onto our pages. Diversification is a fact of life for our readers and like them, we will also have to adapt with agility to keep up with their business and technical information needs.

India is one of the fastest growing economies in nominal and real terms – in a region poised for the highest change in year to year expenditure in printing equipment and consumables. Our 2024 media kit is ready, and it is the right time to take stock – to emphasize your visibility and relevance to your customers and turn potential markets into conversations.

– Naresh Khanna

Subscribe Now

LEAVE A REPLY

Please enter your comment!
Please enter your name here