Ivor Price joins DMI 2018

Digital Media India
Ivor Price

Digital Media India will be held from 7-9 February 2018, at the Courtyard by Marriott Mumbai International Airport.

Engaging the audience, especially the youth, is still a challenge for long-standing news media companies. Lately, there has been a pressing need felt for moving beyond online articles such as pictures and short videos to quizzes, lists, live blogs or interactive graphics. This new approach might help in consuming and sharing on social networks and other off-site platforms.

The most celebrated journalist of South Africa, Ivor Price, joined Digital Media India 2018 and will explain the importance of change in strategies that would help in engaging young audience. He will also inform how South African newspapers continue to actively engage and inspire the young people with citizen journalism initiatives such as Media 24’s Wecan 24.

Wecam 24 has been successful in engaging the youth. This helps in maintaining the traffic on their platform and keep the citizens of the country informed about the latest happenings as well. Apart from Price, the event will witness the participation of a number of other key speakers.

2023 promises an interesting ride for print in India

Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. While the print and packaging industries have been resilient in the past 33 months since the pandemic lockdown of 25 March 2020, the commercial printing and newspaper industries have yet to recover their pre-Covid trajectory.

The fragmented commercial printing industry faces substantial challenges as does the newspaper industry. While digital short-run printing and the signage industry seem to be recovering a bit faster, ultimately their growth will also be moderated by the progress of the overall economy. On the other hand book printing exports are doing well but they too face several supply-chain and logistics challenges.

The price of publication papers including newsprint has been high in the past year while availability is diminished by several mills shutting down their publication paper and newsprint machines in the past four years. Indian paper mills are also exporting many types of paper and have raised prices for Indian printers. To some extent, this has helped in the recovery of the digital printing industry with its on-demand short-run and low-wastage paradigm.

Ultimately digital print and other digital channels will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future. For instance, there is no alternative to a rise in textbook consumption but this segment will only reach normality in the next financial year beginning on 1 April 2023.

Thus while the new normal is a moving target and many commercial printers look to diversification, we believe that our target audiences may shift and change. Like them, we will also have to adapt with agility to keep up with their business and technical information needs.

Our 2023 media kit is ready, and it is the right time to take stock and reconnect with your potential markets and customers. Print is the glue for the growth of liberal education, new industry, and an emerging economy. We seek your participation in what promises to be an interesting ride.

– Naresh Khanna

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