IPAMA inks MoU with various associations ahead of PrintPack

Dharampal Rawat

The Indian Printing Packaging & Allied Machinery Manufacturers’ Association (IPAMA), which is organizing PRINTPACK INDIA 2019 exhibition at India Expo Centre, Greater Noida from February 01-06, 2019, has signed agreements with various associations, as industry partner, for promoting this international mega event. These associations are Association of Label Printers & Suppliers (ALPS); Indian Paper Corrugated & Packaging Machinery Manufacturers’ Association (ICPMA); and Screen Printers’ Association of India (SPAI). Most of the associations representing different segments of the Indian Graphic Arts Industry have agreed to provide full support to IPAMA. Since the objective of all the associations are the same, betterment of the industry, some of the associations have already started working to make the forthcoming PRINTPACK INDIA a grand success.

IPAMA, which is completely devoted to its one point program of promoting the entire Indian Graphic Arts Industry, has included all the segments of the industry in the exhibitor profile of PPI 2019. This has been done for the first time. Perhaps, there is no exhibition in the world which incorporates all the segments of the industry in its display profile.

The previous edition of Printpack achieved a massive footfall of 86,000 visitors. IPAMA plans to increase the number in 2019 and for doing so, the association is undertaking a number of steps. Firstly, IPAMA is planning to send 50 lakh (5 million) eMails, 25 lakh SMS messages and 5 lakh WhatsApp texts to the prospective visitors in various parts of the world. This is the first time that IPAMA is undertaking such a step in order to increase footfalls, and it is also planning to conduct roadshows.

IPAMA has recently organized two major promotional meets, one at Mumbai on 19 December 2017, and the other in Amritsar on 19 January 2018, relating to PPI 2019. These were represented by top and senior functionaries of different associations, government departments and leading organizations.

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.

As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

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