IPAMA inks MoU with various associations ahead of PrintPack

Dharampal Rawat

The Indian Printing Packaging & Allied Machinery Manufacturers’ Association (IPAMA), which is organizing PRINTPACK INDIA 2019 exhibition at India Expo Centre, Greater Noida from February 01-06, 2019, has signed agreements with various associations, as industry partner, for promoting this international mega event. These associations are Association of Label Printers & Suppliers (ALPS); Indian Paper Corrugated & Packaging Machinery Manufacturers’ Association (ICPMA); and Screen Printers’ Association of India (SPAI). Most of the associations representing different segments of the Indian Graphic Arts Industry have agreed to provide full support to IPAMA. Since the objective of all the associations are the same, betterment of the industry, some of the associations have already started working to make the forthcoming PRINTPACK INDIA a grand success.

IPAMA, which is completely devoted to its one point program of promoting the entire Indian Graphic Arts Industry, has included all the segments of the industry in the exhibitor profile of PPI 2019. This has been done for the first time. Perhaps, there is no exhibition in the world which incorporates all the segments of the industry in its display profile.

The previous edition of Printpack achieved a massive footfall of 86,000 visitors. IPAMA plans to increase the number in 2019 and for doing so, the association is undertaking a number of steps. Firstly, IPAMA is planning to send 50 lakh (5 million) eMails, 25 lakh SMS messages and 5 lakh WhatsApp texts to the prospective visitors in various parts of the world. This is the first time that IPAMA is undertaking such a step in order to increase footfalls, and it is also planning to conduct roadshows.

IPAMA has recently organized two major promotional meets, one at Mumbai on 19 December 2017, and the other in Amritsar on 19 January 2018, relating to PPI 2019. These were represented by top and senior functionaries of different associations, government departments and leading organizations.

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