The World Media Group celebrates 20th Anniversary

World media group welcomes three new associate members

World Media Group

World Media Group hosts the third World Media Awards in its anniversary year. As the group hosts the third World Media Awards, it calls for more entries from India.

Ad tech firms  Rezonence  and  Smartology,  along with   The Smithsonian, become the first associate members of the World Media Group as it celebrates its 20th anniversary in 2018.

World Media Group is a strategic alliance of organisations who are committed to promoting journalism and role of international media. It comprises of global media brands – The Washington Post, the Wall Street Journal, Time, The New York Times, National Geographic, Newsweek, Forbes, Fortune, The Economist and Bloomberg Media Group.

Since the World Media Group’s inception, the media world has changed beyond recognition and the group has constantly striven to reflect the needs and shape of the marketplace. The change in membership policy reflects the continual drive and is in recognition of the value the associate members have in the creation and consumption of quality journalism – either by having the same high standards of journalism or by providing ad tech services that promote and support quality journalism and trusted media environments.

Emma Winchurch-Beale, international sales director at The Washington Post and president of the World Media Group, says: “In a volatile world besmirched by fake news, the World Media Group’s role as the champion for quality journalism is more important than ever if we want to retain consumer trust. That’s why, as we celebrate our 20th anniversary, we are opening up membership to organisations that have the same goals and ethics as us and can help us extend our campaign for excellence in delivery as well.”

This would be the third time that the World Media Group hosts the World Media Awards. These awards celebrate excellence and effectiveness in cross-platform, cross-border, content-driven advertising and the organisers are particularly keen to receive more entries from across India this year.

The World Media Group has grown over the years to a staggering reach around the world. Across all member publications, the group has received over 180 Pulitzer Prizes, 1,029 journalism and content awards and, according to the Ipsos Affluent Europe Survey 2017, 68% of all C-suite professionals in Europe with 50 plus employees worldwide consume a WMG brand every month.

To mark its 20th  Anniversary the World Media Group will be hosting a party in July. “Twenty years is a long time in media so we are incredibly proud that we have not only stayed the course but grown in stature and relevance. That’s definitely something to celebrate,” she adds.

2023 promises an interesting ride for print in India

Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. While the print and packaging industries have been resilient in the past 33 months since the pandemic lockdown of 25 March 2020, the commercial printing and newspaper industries have yet to recover their pre-Covid trajectory.

The fragmented commercial printing industry faces substantial challenges as does the newspaper industry. While digital short-run printing and the signage industry seem to be recovering a bit faster, ultimately their growth will also be moderated by the progress of the overall economy. On the other hand book printing exports are doing well but they too face several supply-chain and logistics challenges.

The price of publication papers including newsprint has been high in the past year while availability is diminished by several mills shutting down their publication paper and newsprint machines in the past four years. Indian paper mills are also exporting many types of paper and have raised prices for Indian printers. To some extent, this has helped in the recovery of the digital printing industry with its on-demand short-run and low-wastage paradigm.

Ultimately digital print and other digital channels will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future. For instance, there is no alternative to a rise in textbook consumption but this segment will only reach normality in the next financial year beginning on 1 April 2023.

Thus while the new normal is a moving target and many commercial printers look to diversification, we believe that our target audiences may shift and change. Like them, we will also have to adapt with agility to keep up with their business and technical information needs.

Our 2023 media kit is ready, and it is the right time to take stock and reconnect with your potential markets and customers. Print is the glue for the growth of liberal education, new industry, and an emerging economy. We seek your participation in what promises to be an interesting ride.

– Naresh Khanna

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