Shortlist announced for best advertising campaigns

World Media Group

The World Media Group has unveiled the shortlist for the 2018 World Media Awards, revealing the world’s best content-driven, cross-border advertising campaigns. The Awards attracted interest from across the globe, with entries coming in from Austria, Botswana, Canada, Finland, Malta, the Netherlands, Israel, Pakistan and the USA amongst many others – targeting global audiences in APAC, EMEA, LATAM and the Americas.

This year saw a record number of entries, up 150% since their launch three years ago, competing across eight categories. The shortlist includes entries from a broader spectrum of sectors and organizations than ever before, with brands such as Porsche, the International Association of Athletics Federations, UK DIT (UK Department for International Trade), HSBC and Tiffany & Co making the grade this year.

The entries were shortlisted by an international team of 26 senior jurors from leading advertisers, agencies and publishers, headed up by co-chairs Arif Durrani, executive editor for EMEA at Bloomberg Media Group, Jodie Stranger, chief executive officer, UK Group and president – Global Clients EMEA at Starcom, Publicis Media, John Rudaizky, partner, Global Brand and Marketing Leader at EY and Jon Gittings, chief strategy officer, Americas at MediaCom.

According to Rudaizky, “This year there have been fantastic entries from around the world, with many showing that great things happen when brands, agencies and the media collaborate. It has been inspiring to see such great storytelling across all platforms but particularly exciting for me has been to see those entries that have pushed the boundaries of technology and creativity in content through gaming and VR.”

Emma Winchurch-Beale, international sales director at The Washington Post and president of the World Media Group, adds, “For the World Media Group great journalism and excellent writing, using authentic voices from around the world, are at the heart of what we do.  It’s therefore really exciting to see the same values and qualities also reflected in this year’s entries. Both traditional and non-traditional brands have now recognised how powerful content can be for engaging with international audiences.”

The final category winners will be announced at the exclusive World Media Awards Reception at the Ham Yard Hotel in London on Thursday 22nd March. The winner of this year’s prestigious Grand Prix Award will also be announced on the night, joining previous years’ Grand Prix winners, London & Partners and Tata Motors, as the ‘best of the best’.  All shortlisted entrants will receive three free tickets to join the celebration as guests of the World Media Group, and additional tickets are now available for purchase at

In addition to receiving a prestigious World Media Awards trophy on the night, all the winners will see their work celebrated in an advertising campaign valued at € 500K, which will run across the World Media Group’s leading international media brands: The Washington Post, The Wall Street Journal, Time, The New York Times, National Geographic, Fortune, Forbes, The Economist and the Bloomberg Media Group.

The 2018 shortlist is as follows:

Michelin: Drivestyle Season 02 – Wavemaker
Porsche: Cayman vs Drones – PHD Germany
SEAT Ibiza: The Most Danceable Campaign – PHD Germany

Brand & Media Owner Partnership
Coca-Cola Western Europe: FantaXYou: FantaXEurope – UM
International Association of Athletics Federations: You Can’t Beat Them, But You Can [Emoji] Like Them! – Storyful
Samsung: Samsung Gear S3: The Ultimate Survival Companion – StarComWW
Shell: Make the Future – Fox
Star Alliance: Connecting Cultures – Wall Street Journal [WSJ Custom Studios]
The Barilla Foundation: Food Sustainability Index – The Economist

Corporate Influencer
GE: Launching ‘Baker Hughes, A GE Company’: The Opening Bell for The Next Wave Of The Energy Revolution – Wavemaker
HSBC: C-Suite Thought Leadership – Mindshare
Shell: Shell Brand Gravity Light & Bedtime stories – MediaCom
UK DIT: Believe In The UK – Gyro

Financial Services
Credit Suisse: What happens In Davos, Shouldn’t Stay In Davos – Credit Suisse
HSBC: Leveraging Agency Partnership In Driving Digital Acquisition – Mindshare
S&P Global Ratings: Global Green Evaluations Launch – EI Advisory
UBS: Driving Business Objectives: Impact Investing and Innovative China – Spark Foundry

Luxury, Lifestyle & Fashion
Hennessy XO: A New Perspective Of The Silk Road – KR Media France [GroupM]
Tiffany & Co.: HardWear Launch – Wavemaker
Timberland: Flex In The City – Vizeum
Vente Privee: You Are The Stylist – IdeasforMusic

Media & Entertainment
The Walking Dead: The Walking Dead Euro Tour – Fox
Universal Pictures – Despicable Me 3 – MediaCom
Warner Bros: Wonder Woman Project – Warner Brothers

Technology & Telecoms
Canon: Live For The Story – PHD Media
Deutsche Telekom: The Lenz – MediaCom
E.on: Tomorrow Is .On – Vizeum
Samsung: Samsung Gear S3: The Ultimate Survival Companion – Samsung
Workplace: Workplace By Facebook Quartz Partnership – Gyro

Travel & Tourism
Botswana Tourism: Botswana Tourism Rhino Project At ITB 2017 – Botswana Tourism
Faroe Islands Tourism: Faroe Islands Translate – Sansir and Mensch
Finavia Corporation: #LIFEINHEL – Dagmar
Star Alliance: Connecting Cultures – Wavemaker
Tel Aviv Lifeguard Tower Hotel – The City of Tel Aviv

2023 promises an interesting ride for print in India

Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. While the print and packaging industries have been resilient in the past 33 months since the pandemic lockdown of 25 March 2020, the commercial printing and newspaper industries have yet to recover their pre-Covid trajectory.

The fragmented commercial printing industry faces substantial challenges as does the newspaper industry. While digital short-run printing and the signage industry seem to be recovering a bit faster, ultimately their growth will also be moderated by the progress of the overall economy. On the other hand book printing exports are doing well but they too face several supply-chain and logistics challenges.

The price of publication papers including newsprint has been high in the past year while availability is diminished by several mills shutting down their publication paper and newsprint machines in the past four years. Indian paper mills are also exporting many types of paper and have raised prices for Indian printers. To some extent, this has helped in the recovery of the digital printing industry with its on-demand short-run and low-wastage paradigm.

Ultimately digital print and other digital channels will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future. For instance, there is no alternative to a rise in textbook consumption but this segment will only reach normality in the next financial year beginning on 1 April 2023.

Thus while the new normal is a moving target and many commercial printers look to diversification, we believe that our target audiences may shift and change. Like them, we will also have to adapt with agility to keep up with their business and technical information needs.

Our 2023 media kit is ready, and it is the right time to take stock and reconnect with your potential markets and customers. Print is the glue for the growth of liberal education, new industry, and an emerging economy. We seek your participation in what promises to be an interesting ride.

– Naresh Khanna

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