The World Media Group celebrates 20th Anniversary

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World Media Group

World Media Group hosts the third World Media Awards in its anniversary year. As the group hosts the third World Media Awards, it calls for more entries from India.

Ad tech firms  Rezonence  and  Smartology,  along with   The Smithsonian, become the first associate members of the World Media Group as it celebrates its 20th anniversary in 2018.
World Media Group is a strategic alliance of organisations who are committed to promoting journalism and role of international media. It comprises of global media brands – The Washington Post, the Wall Street Journal, Time, The New York Times, National Geographic, Newsweek, Forbes, Fortune, The Economist and Bloomberg Media Group.

Since the World Media Group’s inception, the media world has changed beyond recognition and the group has constantly striven to reflect the needs and shape of the marketplace. The change in membership policy reflects the continual drive and is in recognition of the value the associate members have in the creation and consumption of quality journalism – either by having the same high standards of journalism or by providing ad tech services that promote and support quality journalism and trusted media environments.

Emma Winchurch-Beale, international sales director at The Washington Post and president of the World Media Group, says: “In a volatile world besmirched by fake news, the World Media Group’s role as the champion for quality journalism is more important than ever if we want to retain consumer trust. That’s why, as we celebrate our 20th anniversary, we are opening up membership to organisations that have the same goals and ethics as us and can help us extend our campaign for excellence in delivery as well.”

This would be the third time that the World Media Group hosts the World Media Awards. These awards celebrate excellence and effectiveness in cross-platform, cross-border, content-driven advertising and the organisers are particularly keen to receive more entries from across India this year.

The World Media Group has grown over the years to a staggering reach around the world. Across all member publications, the group has received over 180 Pulitzer Prizes, 1,029 journalism and content awards and, according to the Ipsos Affluent Europe Survey 2017, 68% of all C-suite professionals in Europe with 50 plus employees worldwide consume a WMG brand every month.

To mark its 20th  Anniversary the World Media Group will be hosting a party in July. “Twenty years is a long time in media so we are incredibly proud that we have not only stayed the course but grown in stature and relevance. That’s definitely something to celebrate,” she adds.

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.

As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

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– Naresh Khanna

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